In the spring of 2018, the consumer market in the country could be described as a 'wang'. According to the MOFCOM's monitoring, from the New Year's Eve to the first lunar month (February 15 to 21), the national retail and catering enterprises achieved sales of about 926 billion yuan, Last year Golden Week rose by 10.2%.
Consumer electronics market, consumer spending quality lead
According to the Ministry of Commerce, during the Spring Festival, traditional consumer products such as New Year's Eve, Daya Market, Temple Fairs and New Year's Eve snacks continued to be popular. Travel, reading, viewing, Mobile payment, customized travel, shared travel and other new formats are favored, simple and moderate, green low-carbon consumption concept enjoys popular support, quality, personalized, customized consumer become a new fashion.
For the consumption of goods, consumers pay more attention to the quality of their products.Spatial products, green food, , Smart high-definition television, drying one washing machine, sweeping robot, water purifier, dishwasher and other appliances are favored, Jiangxi, Qinghai, Liaoning key monitoring enterprise appliance sales increased 18.4%, respectively, 15.2% and 11.2%; new intelligence Sales of mobile phones, wearable devices and other information products continued to be hot. Sales of communications equipment in Guizhou, Yunnan and Chongqing increased by 29.2%, 27.8% and 22.6% respectively over the same period last year.
In fact, the quality of consumer spending has become the main theme of consumer goods in China, which is fully reflected in the field of home appliances.According to China's high-end home appliances and consumer electronics top prize Organizing Committee released the "2017 China high-end consumer electronics consumer groups Report "shows that improving the quality of life and the demand for replacement has become the main purpose of consumers to buy high-end appliances, more than 60% of consumers out of high-end consumer electronics products for upgrading the quality of life; product technology, intelligent control, product quality and Brand awareness has become the primary focus of consumers when buying high-end appliances.
Emerging consumer highlights
In the spring of 2018, new consumer patterns such as tourism, reading, watching movies and watching exhibitions were welcomed by more consumers.According to the comprehensive calculation of the National Tourism Administration data center, the Spring Festival this year received a total of 386 million visitors, an increase of 12.1% over the same period of last year, achieving Tourism revenue was 475 billion yuan, up 12.6% over the same period of the previous year. While the domestic tourism market grew rapidly, outbound tourism also continued to be hot. During the Spring Festival, tourists from China reached nearly 200 major cities in 68 countries and regions and 730 at home and abroad City.Whether it is a domestic tour or an outbound tour, China's tourism consumption as a whole presents a product upgrade and high-quality features during the Spring Festival.
Spring Festival has gradually become a fashionable concept in recent years, consumer spending, and movie consumption is also a major highlight of China's Spring Festival consumer market this year. According to Amoy vote professional version of the data statistics, 2018 Spring Festival stalls (February 15 to 21 17 ) 7 days at the box office totaling more than 5.5 billion yuan, a substantial historical record refresh.Among them, "Dream Cat 2" "Explore the case of Chinatown 2" "Red Sea Action" three domestic movie box office has more than 1 billion yuan, "Chinatown exploration case 2 "has approached 2 billion yuan.
The report of the 19th National Congress of the CPC made it clear that the major contradictions in our society have now been translated into the contradiction between the growing need for a better life for the people and the unbalanced development of the imbalance. "In the face of the major social contradictions in our society, the Ministry of Commerce said: In the spring of 2018, the competent commercial departments and commercial circulation enterprises throughout the country actively adapted to the new characteristics of consumption during the Spring Festival and the new trend of consumption upgrading, meticulously organized a variety of consumption promotion activities to meet the increasing demand for quality, individuality and diversification of residents.