Q4 2017, the smart phone industry is still good and again .In September iPhone X iPhone sales boosted.China-made Android camp is steady, Huawei, millet in the sales share has improved, vivo is the second time in the year more than OPPO, the two quarters of the two quarter and two and gas market ended. Aurora big data release "2017 Q4 smartphone industry research report", from the retention rate, share sales, customer loyalty, user portraits from a number of perspectives such as a 2017 smart The ending of the mobile phone industry battle.
Aurora point of view
1, 2017 Q4iPhone market retention rate of 20.5%
2, New tier cities contribute about 20% to mainstream mobile phone brands
3, Huawei maintained its leading sales volume in the fifth quarter in a row and its share kept rising
4, vivo sales share in Q2 and Q4 17 times more than OPPO twice
5, thousands of dollars for millet Q4 contributed nearly Liu Cheng sales
6, 56.8% of iPhone users still choose iPhone, the user loyalty reached a new high
7, the highest proportion of male users for the brand of millet, up 69.1%, Huawei ranked 65.6% of the second
8, China Mobile's market share in the three major carriers obvious advantages, users accounted for 73.9%
I. Smartphone retention analysis
According to Aurora Big Data, as of the last week of December 2017, top3 brand of domestic top3 mobile phone brands are iPhone, Huawei and OPPO respectively. The retention rate of iPhone is 20.5%, which means that at least 20 out of every 100 Chinese mobile Internet users Is an iPhone user.
By observing Aurora big data found that thanks to the iPhone 8 series and iPhone X pull, iPhone10 month rate hit its highest peak for the first time, breaking 20% for the first time, Huawei and OV holding rate in the past year in a slight fluctuation Rising state.
According to the Aurora Big Data statistics, the new tier-1 cities contributed about 20% of the users to major mobile phone brands. Among them, the number of users in the new first-tier cities in the iPhone accounted for more than that in the first-tier cities, while that in the new tier-1 cities Than both also more than 16%, the layout of the new first-tier cities for each mobile phone brand owners have an important strategic significance.
According to Aurora big data statistics show that OPPO and vivo for the internal star models rely relatively high, while the other brands of each model is relatively balanced.
Aurora Big data shows that the current iPhone users accounted for the highest proportion of models are iPhone 6, iPhone 6S and iPhone 7 plus, this year's new models released iPhone X, iPhone 8 and iPhone 8 plus in the proportion of iPhone users respectively 2.6%, 2.4% and 1.3%.
Second, smart phone sales analysis
According to Aurora Big Data, top3 brands of Q4 2017 share were Huawei, vivo and OPPO respectively. Huawei maintained its lead in sales volume for five consecutive quarters and vivo sales in the quarter exceeded OPPO.
According to Aurora Big Data statistics, in the past five quarters, vivo sales share twice in Q2 Q2 and Q4 OPPO. At the same time, thanks to new products, iPhone sales share in Q4 has picked up.
According to the Aurora Big Data statistics, nearly 24 of the handsets sold in Q4 per 100 Q4 are low end machines, less than 54 mid end machines, close to 23 high end machines and 33.4% of consumers choose Q4 The price of the phone between 1000-1999.
Aurora big data show that in Q4 sales top10 cell phone models, there are 7 models released in 16 Q4, can drive sales of not only the star models released in the season, but also accumulated a certain user reputation, the price is relatively Discount classic models.
Third, the mainstream mobile phone brand loyalty analysis
According to Aurora Big Data, 56.8% of iPhone users in Q4 chose to continue using the iPhone in 2017, while the proportion of replacement users of other mainstream mobile phone brands and long-tail brands were all squeezed to varying degrees.
Aurora big data show that 35.6% Huawei switch users to start again in Q4 Huawei, 33.1% of Q3 and almost the same, choose to start iPhone and vivo Q4 Huawei replacement users than Q3 has increased.
According to the Aurora Big Data statistics, Q4 OPPO users, users who flow to vivo, iPhone and Huawei have different degrees of increase than Q3, including users who choose vivo increased by 1.9%, users choose iPhone increased by 2.8% .
Aurora Big data shows that the user Q4 user loyalty was 32.3%, reaching the highest point since the five quarters, Q4 16-year increase of 10 percentage points.
Aurora Big Data shows that millet user loyalty remained at 25% in the second half of 17, better than the first half of the year, OV millet impact is also weakened.
Four mainstream Android phone users portrait
According to Aurora big data statistics, observing Aurora big data found that Huawei users are mostly male, the main user cluster in the 25-34 years old, interested in movies, sports and tourism, through sports and bodybuilding and other topics make friends.
According to Aurora Big Data statistics, among the OPPO users, the proportion of female users is 52.4%, and 68.3% of users are under 30 years old. They show interest in costume jewelry, food and live chat, social activities and city friends, Love pet community and the second element has a strong correlation.
According to aurora data statistics, vivo users are mostly young male users, 69.7% of them less than 30 years of age, more than 50% of male users.
According to Aurora Big Data statistics, nearly 70% of millet users are men. They show strong interest in books, have some research on movies, and make friends through knowledge-related topics.
V. Mobile application installation
According to Aurora Big Data statistics, an average of 51.2 models, 43.4 models and 30.9 models are installed on each high school mobile phone.
According to Aurora Big Data, high-end users have the highest degree of preference for Ctrip, followed by the public comment and drip travel, mid-range and low-end users were the most favorite Alipay and the most beautiful weather.
According to Aurora big data shows, into the mainstream Android mobile application preference index top5 app, fast at the same time OV in the list.
六. Operators app special study
According to Aurora Big Data statistics, mobile has obvious market share advantage among the three major carriers. 73.9% of China Mobile netizens are mobile users, and less than 30% of the market share is divided by China Unicom and China Telecom. Their market share is 14.1 and 12%.
According to Aurora Big Data statistics, mobile market share in OV is 77.4% and 78.5%, respectively, higher than the mobile market share of 73.9% in the overall market, while iPhone users have more users than other mainstream mobile phone brands Unicom and Telecom.
According to the Aurora Big Data report, there has been no significant change in the market share of the three major carriers in the past five quarters, with the mobile leading the way and the second with Unicom.
According to Aurora big data statistics, China Unicom's mobile app business app has the highest penetration rate in Huawei and Xiaomi, and the app of China Mobile's mobile business office shows its advantages in OV.
According to Aurora Big Data, the penetration rate of China Unicom's mobile phone business hall, the highest penetration among Huawei users in December 17, was 7.8%, compared with 4.6% for the same period of 16 years. At the time, it lagged behind the telecom business office app. After a year of growth, Its penetration rate has exceeded the telecom business office app.
Report description
Data source
Aurora Big Data, industry data collection from Aurora Cloud Services Platform, and Aurora iAPP Platform For long-term monitoring of various mobile applications combined with data mining and statistical analysis of large sample algorithms
Data cycle
The overall reporting period: October 2016 - December 2017
Specific data indicators please refer to the page label
3. Data Indicators
Retention rate: Calculates the proportion of a mobile phone with a certain active brand that is reported by the Aurora Big Data at least once during a specified time period within a specified period of time to calculate the percentage of the total number of active mobile terminals in the country
Sales Volume: According to Aurora big data in a specified period of time to monitor an increase in the number of active brands of a brand to calculate the proportion of its total sales of mobile terminals in China
4. Legal Notice
Aurora data provided by the data based on a large sample of data sampling, small sample research, data model prediction and other research methods estimated that analysis, due to the limitations of the method itself, aurora big data based on the above method to estimate the analysis The data obtained is for informational purposes only and Aurora Big Data makes no warranty as to the accuracy, completeness, suitability or non-infringement of the foregoing data and information. Any actions by any entity or individual, including, but not limited to, The legal consequences are not related to Aurora big data, the resulting controversy or legal responsibility borne by the perpetrators
5. Report other instructions
Stay tuned to the aurora data research institute's follow-up leveraging its power of big data for more detailed analysis and business insights in all areas
Q4 2017, the smart phone industry is still good and again .In September iPhone X iPhone sales boosted.China-made Android camp is steady, Huawei, millet in the sales share has improved, vivo is the second time in the year more than OPPO, the two quarters of the two quarter and two and gas market ended. Aurora big data release "2017 Q4 smartphone industry research report", from the retention rate, share sales, customer loyalty, user portraits from a number of perspectives such as a 2017 smart The ending of the mobile phone industry battle.
Aurora point of view
1, 2017 Q4iPhone market retention rate of 20.5%
2, New tier cities contribute about 20% to mainstream mobile phone brands
3, Huawei maintained its leading sales volume in the fifth quarter in a row and its share kept rising
4, vivo sales share in Q2 and Q4 17 times more than OPPO twice
5, thousands of dollars for millet Q4 contributed nearly Liu Cheng sales
6, 56.8% of iPhone users still choose iPhone, the user loyalty reached a new high
7, the highest proportion of male users for the brand of millet, up 69.1%, Huawei ranked 65.6% of the second
8, China Mobile's market share in the three major carriers obvious advantages, users accounted for 73.9%
I. Smartphone retention analysis
According to Aurora Big Data, as of the last week of December 2017, top3 brand of domestic top3 mobile phone brands are iPhone, Huawei and OPPO respectively. The retention rate of iPhone is 20.5%, which means that at least 20 out of every 100 Chinese mobile Internet users Is an iPhone user.
By observing Aurora big data found that thanks to the iPhone 8 series and iPhone X pull, iPhone10 month rate hit its highest peak for the first time, breaking 20% for the first time, Huawei and OV holding rate in the past year in a slight fluctuation Rising state.
According to the Aurora Big Data statistics, the new tier-1 cities contributed about 20% of the users to major mobile phone brands. Among them, the number of users in the new first-tier cities in the iPhone accounted for more than that in the first-tier cities, while that in the new tier-1 cities Than both also more than 16%, the layout of the new first-tier cities for each mobile phone brand owners have an important strategic significance.
According to Aurora big data statistics show that, OPPO and vivo for the internal star models rely on relatively high, while other brands of each model is relatively balanced.
Aurora Big data shows that the current iPhone users accounted for the highest proportion of models are iPhone 6, iPhone 6S and iPhone 7 plus, this year's new models released iPhone X, iPhone 8 and iPhone 8 plus in the proportion of iPhone users respectively 2.6%, 2.4% and 1.3%.
Second, smart phone sales analysis
According to Aurora Big Data, top3 brands of Q4 2017 share were Huawei, vivo and OPPO respectively. Huawei maintained its lead in sales volume for five consecutive quarters and vivo sales in the quarter exceeded OPPO.
According to Aurora Big Data statistics, in the past five quarters, vivo sales share twice in Q2 Q2 and Q4 OPPO. At the same time, thanks to new products, iPhone sales share in Q4 has picked up.
According to the Aurora Big Data statistics, nearly 24 of the handsets sold in Q4 per 100 Q4 are low end machines, less than 54 mid end machines, close to 23 high end machines and 33.4% of consumers choose Q4 The price of the phone between 1000-1999.
Aurora big data show that in Q4 sales top10 cell phone models, there are 7 models released in 16 Q4, can drive sales of not only the star models released in the season, but also accumulated a certain user reputation, the price is relatively Discount classic models.
Third, the mainstream mobile phone brand loyalty analysis
According to Aurora Big Data, 56.8% of iPhone users in Q4 chose to continue using the iPhone in 2017, while the proportion of replacement users of other mainstream mobile phone brands and long-tail brands were all squeezed to varying degrees.
Aurora big data show that 35.6% Huawei switch users to start again in Q4 Huawei, 33.1% of Q3 and almost the same, choose to start iPhone and vivo Q4 Huawei replacement users than Q3 has increased.
According to the Aurora Big Data statistics, Q4 OPPO users, users who flow to vivo, iPhone and Huawei have different degrees of increase than Q3, including users who choose vivo increased by 1.9%, users choose iPhone increased by 2.8% .
Aurora Big data shows that the user Q4 user loyalty was 32.3%, reaching the highest point since the five quarters, Q4 16-year increase of 10 percentage points.
Aurora Big Data shows that millet user loyalty remained at 25% in the second half of 17, better than the first half of the year, OV millet impact is also weakened.
Four mainstream Android phone users portrait
According to Aurora big data statistics, observing Aurora big data found that Huawei users are mostly male, the main user cluster in the 25-34 years old, interested in movies, sports and tourism, through sports and bodybuilding and other topics make friends.
According to Aurora Big Data statistics, among the OPPO users, the proportion of female users is 52.4%, and 68.3% of users are under 30 years old. They show interest in costume jewelry, food and live chat, social activities and city friends, Love pet community and the second element has a strong correlation.
According to aurora data statistics, vivo users are mostly young male users, 69.7% of them less than 30 years of age, more than 50% of male users.
According to Aurora Big Data statistics, nearly 70% of millet users are men. They show strong interest in books, have some research on movies, and make friends through knowledge-related topics.
V. Mobile application installation
According to Aurora Big Data statistics, an average of 51.2 models, 43.4 models and 30.9 models are installed on each high school mobile phone.
According to Aurora Big Data, high-end users have the highest degree of preference for Ctrip, followed by public comments and drip travel, mid-range and low-end users were the most favorite Alipay and the most beautiful weather.
According to Aurora big data shows, into the mainstream Android mobile application preference index top5 app, fast at the same time OV in the list.
六. Operators app special study
According to Aurora Big Data statistics, mobile has obvious market share advantage among the three major carriers. 73.9% of China Mobile netizens are mobile users, and less than 30% of the market share is divided by China Unicom and China Telecom. Their market share is 14.1 and 12%.
According to Aurora Big Data statistics, mobile market share in OV is 77.4% and 78.5%, respectively, higher than the mobile market share of 73.9% in the overall market, while iPhone users have more users than other mainstream mobile phone brands Unicom and Telecom.
According to the Aurora Big Data report, there has been no significant change in the market share of the three major carriers in the past five quarters, with the mobile leading the way and the second with Unicom.
According to Aurora big data statistics, China Unicom's mobile app business app has the highest penetration rate in Huawei and Xiaomi, and the app of China Mobile's mobile business office shows its advantages in OV.
According to Aurora Big Data, the penetration rate of China Unicom's mobile phone business hall, the highest penetration among Huawei users in December 17, was 7.8%, compared with 4.6% for the same period of 16 years. At the time, it lagged behind the telecom business office app. After a year of growth, Its penetration rate has exceeded the telecom business office app.
Report description
Data source
Aurora Big Data, industry data collection from Aurora Cloud Services Platform, and Aurora iAPP Platform For long-term monitoring of various mobile applications combined with data mining and statistical analysis of large sample algorithms
Data cycle
The overall reporting period: October 2016 - December 2017
Specific data indicators please refer to the page label
3. Data Indicators
Retention rate: Calculates the proportion of a mobile phone with a certain active brand that is reported by the Aurora Big Data at least once during a specified time period within a specified period of time to calculate the percentage of the total number of active mobile terminals in the country
Sales Volume: According to Aurora big data in a specified period of time to monitor an increase in the number of active brands of a brand to calculate the proportion of its total sales of mobile terminals in China
4. Legal Notice
Aurora data provided by the data based on a large sample of data sampling, small sample research, data model prediction and other research methods estimated that analysis, due to the limitations of the method itself, aurora big data based on the above method to estimate the analysis The data obtained is for informational purposes only and Aurora Big Data makes no warranty as to the accuracy, completeness, suitability or non-infringement of the foregoing data and information. Any actions by any entity or individual, including, but not limited to, The legal consequences are not related to Aurora big data, the resulting controversy or legal responsibility borne by the perpetrators
5. Report other instructions
Stay tuned to the aurora data research institute's follow-up leveraging its power of big data for more detailed analysis and business insights in all areas
