2017 can be described as the year of the outbreak of 4G traffic in China, operators have introduced Internet packages, their own packages are also the main selling point selling sellers since the beginning of 2017, in order to snatch the market and users, the three major domestic operators have introduced a variety of Limited set, set off a 'traffic war'.
Starting from the second half of last year, the competition among operators has converged on unlimited mobile phone cards. From 199 unlimited nationwide traffic to 99 provincial unlimited traffic, to 49 yuan or even 29 yuan unlimited traffic for some group customers Package, the price all the way down.
This year, operators have even launched in the province of 10 yuan unlimited data package.Data show that China Telecom launched a 10 yuan package 300 minutes nationwide call +3 GB national traffic + unlimited traffic in the province, China Mobile to be outdone, also introduced 10 yuan packet 1000 minutes call + unlimited traffic.
Unicom ignited the war telecommunications users more
In February 2017, China Unicom innovated and launched a long-distance, no roaming, no contract, unlimited flow of ice cream packages to 198 yuan file, for example, the user can use up to 100G data traffic According to the official introduction, when users' national data flow reaches 15BG in the current month, the Internet speed will drop to the highest 3Mpbs. After accumulating 100GB in the month, the Internet access will be disabled and the next month will be automatically resumed.
In May 2017, China Mobile Unlimited Package, 'Let me use it', was launched, with new customers spending RMB188 and RMB288 respectively on packages of different stall sizes, including 12GB and 20GB respectively, and regular customers spending RMB 238 Including 15GB of traffic, "let me use" package.Obviously, more favorable new customers, which means that China Mobile hopes to take this from China Telecom and China Unicom where customers intent.
As for China Telecom, it is one of the three largest operators in promoting "unlimited" the most hard-working, the threshold is also the lowest.
In 2017, China Telecom launched a nationwide "unlimited" package, which allows users to enjoy not only local traffic or national traffic but also high-speed fiber-optic broadband Internet access and 4K IPTV services according to the package grade. For example, in Shanghai, users can enjoy unlimited domestic traffic, 1500-minute domestic call duration, 500M optical fiber broadband and 4K IPTV service when they handle unlimited domestic packages (299 RMB) and many more.
Independent telecommunications analyst Fu Liang told the Securities Daily reporter pointed out that the flow war, Unicom first launched an unlimited number of telecommunications to promote the first to share, many people share telecom charges per capita early in 40 yuan.
The latest data show that China Telecom unlimited set of new subscribers reached an astonishing 50 million, China Telecom Marketing Manager unlimited package can significantly increase the ARPU value, improve China Telecom user traffic consumption.
Fu Liang said that the number of speaking, China Telecom unlimited package users more, but China Unicom's Internet cooperation package also took a lot of resources.
Flows frequent in the province
From the regional point of view, the price of unlimited nationwide flow package price war has not yet started a large area.
Unlimited flow of the three major carriers nationwide package, in addition to China Mobile charges 188 yuan, China Unicom and China Telecom charges are $ 199. "Securities Daily" reporter respectively call China Unicom, China Mobile and China Telecom artificial customer service consulting Relevant circumstances. In addition to not limiting the flow of the country, the voice calls of the three major carriers voice call time is completely different, China Mobile contains 500 minutes of national talk time; China Unicom is the national voice and flow can be as infinity Use; China Telecom is included 3000 minutes of voice call time.
Relatively speaking, the flow of traffic warfare operators in the province more intense.Fu Liang to "Securities Times" reporter pointed out that operators in some provinces and cities there is a price war, but also very fierce.
Prior to this, Li Yue, China Mobile CEO made it clear: 'cautious of unlimited traffic packages to protect the industry value.' However, soon after China Mobile also launched its own unlimited package, the three operators have fallen into unlimited In the fog.
According to a communications quality report published by the operator World Wide Web, the core trends in traffic competitiveness in 2017 are: fierce price competition, frequent traffic war in the province and cautious price war in the country.
Some analysts pointed out that the three major operators provincial companies forced performance pressure, desperation only once cut prices, resulting in today's frequent war in the province, the APUR value decline.
And into 2018, not only local operators launched in the province of unlimited flow of 10 yuan package, and even the three major operators in Sichuan country precedent, launched the national flow of unlimited packages (except Hong Kong, Maucao region).
According to reports, since February 1, Sichuan Telecom launched three traffic unlimited packages, including a minimum for one package for 49 yuan / month; for two people, a monthly fee of 49 yuan, plus 10 yuan functional fee, 2 people can share the flow of the country is not limited; for family packages, choose 169 + package, can achieve unlimited sharing of 6 people. Sichuan Mobile launched an unlimited set of traffic as low as 48 yuan / month, is the lowest national tariffs Unlimited products.Sichuan Unicom said that the implementation of ice cream package last year, flow has been achieved regardless of the region, the minimum price of 98 yuan package / month.
Unlimited packages have traffic cap
However, so far, there is no real sense of the existence of an unlimited data plan.An unlimited data plan of the three major operators has an Internet traffic cap, beyond which the network speed will be limited, More than a certain amount of money, the situation may even temporarily shut down the data network.
From a professional point of view, the current limited capacity of operators' communication networks determines that if there are large-scale unrestricted use of open traffic, it will most likely cause congestion in the communication network and the limited "unlimited-flow" package is helpless , Allowing operators to better control the user experience.According to media reports, after AT & T in the United States in the 3G era tried to launch a truly unlimited traffic, but a short period of base station signal transmission paralyzed, resulting in other users can not use 3G networks, and finally AT & T had to terminate the service.
Some analysts pointed out that traffic is an important source of revenue for the three operators.Unlimited flow of the region 'lifted' is the operator to adapt to new consumer demand transition: the flow of 'stay' volume, or even incremental users. The industry believes that the compression of the traditional business will inevitably force operators to speed up the transition to the Internet and find new space for development through new value-added services.