Several factors contributed to the shrinking global market, said Anshul Gupta, research director at Gartner Consulting Inc. First of all, due to a lack of premium ultra-low-cost smartphones and users of high-quality handsets, feature phones Second, emerging market users are leaning toward the choice of high-quality handset models, lengthening smartphone replacement cycles, and while emerging-market users are concerned about high quality, 4G connectivity and excellent camera performance Demand is still strong, but the high expectations and low earnings during the change weakened smartphone sales.
Samsung mobile phone sales decreased 3.6% in the fourth quarter of 2017, below the market average, so Samsung sales still surpassed Apple to reach 74020000. Apple sales dropped 5%, about 73170000. Gupta forecast , iPhone X demand is very good, may promote the sales growth of the apple in the first quarter of 2018.
In the meantime, Chinese giants Huawei and Xiaomi maintained their momentum with sales of Huawei and Xiaomi increasing 7.6% and 7.9% respectively in the fourth quarter of 2017, reaching 43.8 million units and 28.18 million units respectively in the fourth quarter of 2017. However, Oppo sales From 26.7 million to 25.66 million units.Gupta said that in the future, Huawei will win the emerging markets in the Asia-Pacific region and the United States market share, while millet will continue to maintain the rapid growth in India's largest market in India, Indonesia and other Asia Pacific Sales growth in emerging markets in the region will make millet a strong global brand.
As of 2017, Samsung ranked the first mobile phone sales in the world with 3.2126 billion units and Apple ranked second with 2.1492 billion units, followed by China with 150.5 million Huawei units, 1.1212 billion OPPO units and Vivo 9960 Million.