The market of water purification equipment in 2017 was still in a period of rising consumption as the product penetration rate was still not high, and the overall market conditions for the whole year showed a good growth rate. Yesterday, the CCID Research Institute of China Ministry of Industry and Information Technology and China Electronics News Agency Released the "2017 home appliances online shopping analysis report" shows that in 2017, online retail sales of water purification equipment reached 9.06 million units, an increase of 22%, the retail sales reached 7.1 billion, an increase of 30%.
In 2017, the retail sales of pure water machines in the on-line water purification equipment market far exceeded other categories, accounting for 76.50% of the total. The water purifier showed signs of sluggishness. Although the retail sales accounted for 18.33%, the retail sales decreased year-on-year 1.12%. The retail sales of water softener and central water purifier increased slightly on a year-on-year basis.
Among them, the market share of reverse osmosis products continued to expand, the retail market share has reached 80.7% .Ultrafiltration membrane products, the retail market share declined slightly, down 1.15% .Reverse osmosis technology is usually used for pure water purifier Machine, reverse osmosis water purifier filter more accurately, to filter out heavy metals, bacteria and other impurities, the purified water can be directly consumed. Therefore, the current 'quality consumer, healthy life' trend, consumers are more Willing to buy reverse osmosis water purification equipment.
The price segment of 700 yuan -2999 yuan of the product is the mainstream consumer price segment which 1,500 yuan -2999 yuan price segment of the retail market share of the highest, reaching 48.23%, but also the fastest growing price segment 700 yuan -1499 yuan The segment of the price segment accounted for 27.07% of the total retail sales market, but its biggest decline was in the year-on-year decrease of 7.05%. This shows that 'low-cost and low-energy' products are being eliminated by the market and the industry is accelerating.
Hu Chunmin, chief editor of China Electronics News, analyzed the household appliance consumer network that the water purification industry is still in the industry bonus period. With the implementation of national standards such as the "water efficiency limit of reverse osmosis water purifier and water efficiency class" The industry is about to face a new round of industry reshuffle, high-end, professional water purification equipment will usher in good.