Since 2017, smart home has stood in the outlet of the industry.The report of the 19th Congress pointed out that the major social contradictions in our country have transformed into the contradiction between the growing demand for a better life and the unbalanced development of the Internet. With the development of Internet of Things More and more mature, smart phones and the surrounding intelligent devices increasingly high degree of linkage, dumb people using mobile phones to control the needs of home life is slowly getting stronger.In recent years, an endless stream of smart home products, involving smart appliances, smart security , Smart lighting, smart curtains, smart locks, smart speakers, etc. The target customers in the smart home market have shifted from luxury home users and high-end users to middle-class and ordinary white-collar workers.
Smart home usher in rapid expansion
With people's attention to the smart home heating and smart home market continues to expand the size of the smart home products was spray development.According to the forward industry research institute "China smart home appliance industry market forward and investment report" data show that although the smart home industry Starting late, the market demand is huge, is expected by 2018, China's smart home will reach 180 billion yuan by 2020, the size of the smart home market will reach 357.6 billion yuan.Analysts predict that in 2021 the global smart home market will reach 5000 Hundreds of millions of dollars.
Vice president of China Household Electrical Appliances Research Institute Ge Fengliang said that the overall intelligent home appliance industry is the trend of the times, the market has great potential in recent years, join the intelligent home industry manufacturers have mushroomed, numerous. The major brands have introduced their own smart products. The market formed a fierce competitive landscape.
In the Yikang data show that smart appliances in the next 5 years, will bring a total of 1.5 trillion yuan market demand, by 2020, the penetration rate of smart home appliances will be further enhanced, white, kitchen appliances, appliances and other smart appliances Will account for 45%, 25% and 28% respectively.
According to a research report by GfK, a well-known market research firm, 45% of consumers prefer to buy smart home products from the same supplier while 29% prefer to choose different suppliers and 25% say they have no special preference Therefore, integrating multiple products and suppliers to provide the entire smart home system will have even more advantages in the future.
Internet security will become the biggest problem
In the future, the size of smart home products in the family is no longer just a single island-shaped smart single product, but to interoperability, evolution, can connect external resources for active service network device, which is the current domestic smart home manufacturers General development direction.
Although the solution can break the smart island solution, but set a serious barriers to competition.If the various smart home product manufacturers to open the platform for sharing, smart home will be a big boost in the future.
However, no matter how beautiful the smart home is, the smart home is still the traditional manufacturing industry. The rising labor cost is the number one challenge for most manufacturing companies. The cost of raw materials increases, and the shrinking demand also squeezes the profit margins and leads to some survival pressure.
In addition, the issue of network security is the biggest dilemma for smart home.Recently, Tencent Security released "Internet Security Report 2017" shows that in 2017 exposed a large number of IoT devices that exploit tens of thousands of existing security vulnerabilities in the home and the workplace Generating traffic and launching large-scale DDoS attacks, the situation will continue in 2018. Not only that, professional cybercriminals may also use the growing costly interconnected home devices to attack more targets. Ordinary users are generally not aware of Threats to smart TVs, smart toys and other smart devices make it a major target for cybercriminals.
The future of smart home manufacturers, innovation should be the core, promote green manufacturing, promote the overall industry and product structure to deepen the adjustment, build high-end high-quality brand.