Recycling of old appliances to break the industry bottleneck | E-commerce platform ready

In recent years, with the accelerated upgrading of home appliances, how to deal with the old appliances to be eliminated, and gradually become consumers make the difficult problem.Reporters found that although the recovery of the old appliance market has begun to take shape, but consumers still know very much less.

From the industry point of view, the industry said the old appliance recycling market for a long time lack of uniform industry standards and technological breakthroughs, has been the home appliance market needs pain point.

Jiu Jiadian recycling is imminent

At present, most home appliance stores or home appliance stores will be shipped with on-site delivery and installation services, but if consumers want to deal with old appliances, no one tube.

Recently, the reporter visited the appliance store to understand that many consumers have encountered 'Jiu Jiadian recycling difficult' problem.A consumer told reporters that since the plan to buy a new washing machine, has been wondering how to put the old Washed off, but the new goods are delivered home, did not come up with a good idea, and finally had to choose to sell low-priced waste to the self-employed.

On the other hand, the reporter found at the store that although merchants introduced a lot of new products such as 'trade-in' and 'discounted prices,' they are not allowed to participate in the activities of JiuJia appliances and new products of the same brand, different brands or scrapped appliances. Moreover, some appliance companies made it clear to reporters that there is no time involved in the recycling of Jiu Jiadian business.

According to Ormei cloud network (AVC) Vice President Guo Meide revealed that 'the main purpose of recycling Jiu Jiadian sales to the market in grades 5 and 6, and some scrapped appliances will be dismantling scrapped recycling companies.' But with the production Iteration of technology updates, home appliances production costs drop lower and lower, continue to brush the lowest market new listings, indirect increase Jiujiahe market pressure.

Many factors hinder the development of the industry

For a variety of reasons, Jiuhe recovery market deadlock.Although some of the domestic e-commerce platform and appliance companies have been recycling Jiujiaju layout, such as Suning, Jingdong, the United States have already opened online recycling channels Jiu Jiadian, but also very Less known to consumers.

According to the relevant person in charge of Suning Tesco interview, revealed that the platform recently conducted a comprehensive upgrade of business processes, resource support and user experience, is expected in early March, Suning Tesco consumers to participate in 'trade-in' process will be more convenient. In September last year, JD.com launched a new after-sales service such as recycling, cleaning and maintenance. It is learned that JD.com has implemented home-appliance recycling service in 300 cities nationwide. In addition, Gome's "internet + service" platform Gome's housekeeper also covers Appliance repair, recycling, cleaning and other business projects.

What exactly hinders the development of JiuJiu appliance market? Guo Meide believes that the low residual value should be the main reason for its development difficulties.In addition, due to scattered consumers, low transaction frequency, poor customer stickiness, high cost of home recovery, to curb E-commerce platform to expand the enthusiasm of Jiuhe recovery market.

Wan Chunhui, deputy secretary-general of China Household Electrical Appliances Association and head of the department of standards and regulations, believes that the current information asymmetry between corporate propaganda and market cognition leads to the fact that information can not be widely disseminated to consumers and communities in time and the formal recycling channels can not be brought into play.

Experts suggest that manufacturers should also take responsibility

Li Jumei, an engineer at the Institute of Industrial Energy Conservation and Environmental Protection of China Electronics and Information Industry Development Institute, believes that on the one hand, it is imperative to introduce mature and applicable technology and equipment to effectively solve the problems brought about by the recycling of Jiu Jiadian On the other hand, the need to improve the recycling system Jiu Jiadian.

Suning Tesco said the company plans to invest a lot of resources this year to support 'trade-in' business development, most of which will be directly reflected in the resources of consumers to buy new machines on the price concessions.In addition, the company will strengthen the linkage with environmental protection departments, Promote the establishment of the entire recycling industry standards, to further publicize the advantages of recycling Jiu Jiadian.

In addition, Li Pengmei proposed to promote the pilot extension of responsibility of electrical and electronic products producers to promote and apply advanced recycling technology and equipment for the application, and encourage manufacturers to take more responsibility for the recovery and utilization of resources.

Wanchun Hui also told reporters that as a manufacturing enterprise, after the correct approach, Jiuhe can also generate more derivative value.

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