According to the Voice of Economy "World Finance" reported that this year's Spring Festival, in addition to roasted seeds and nuts, sausages, clothing and other 'third kind', smart appliances become the new option on the annual list .For example, during the Lynx Festival, The number of purchasers increased by as much as 169.44%, while the number of purchasers of such cooking artifacts as cooking robots increased by 145%.
Keen to 'black technology' high sales of smart appliances
Shop staff: Changhong white, I want to hear the song "go fly" volume 20, well. Without the remote control, no cell phone operation on it ...
A Suning Tesco store in Beijing, the staff is showing an artificial intelligence TV: no remote control, the TV can talk to choose your favorite programs. Beijing Suning Tesco operations center general manager Wang Bo told reporters recently, like Such smart appliances with 'black technology' properties are popular, and in his view, the popularity of smart appliances represents a quest for quality life and an important carrier of consumer escalation.
Wang Bo said: 'Our smart home appliances during the Spring Festival sales will grow by 30% -40% than before.Generally speaking, from these two years of sales, (we) will be able to clearly feel that people on the quality of life Are paying more and more attention. As a result of quality of life, the demand and purchase of smart products are stronger and consumers are more willing to pay for better and smarter appliances.
Consumer philosophy has changed the proportion of service-class consumption
From the New Year big data, people are keen on the New Year's Eve from eating and drinking to lifestyle changes, more and more people will health as the first choice for the year.For example, in the past three years, Jingdong Mall, health care products, compound sales growth over 610%, the brand of home textiles, beauty care, fresh growth is also prominent in several categories.
In addition, according to Alibaba statistics, New Year Festival, the import consumption increased year by year.For example, people like French lipstick, the United States, Germany, casual shoes, Japanese diapers, digital SLR, etc. China International Trade Promotion Research Institute of International Trade Zhao Ping Pointed out that this is also the embodiment of consumer escalation.
Zhao Ping said: 'The proportion of quality goods and brand goods in new year products is further raised. For example, many imported goods are well-known brands and specialty products of various countries, which are also relatively good in terms of quality.'
Wang Bingnan, vice minister of commerce, said spending upgrades have become the biggest feature of the consumer market this spring.
Wang Bingnan said: 'In the past, we used the New Year is to wear new clothes, with new things, eat a big meal, the concept of consumption is part of the food and clothing. Now with the improvement of living standards, consumer attitudes have undergone great changes, consumer choices pay more attention to variety, In the past, the Lunar New Year spending is mainly consumer goods, and now, the proportion of service consumer spending more and more.In the past, we come home New Year, bales, bags hold a lot of things, and now many people are online Shopping, make new year online.