Everyday use of WeChat | Even this control of your cell phone

I do not know if you have noticed such a phenomenon in the past, New Year we want to send friends and relatives to send greetings are By phone, SMS or QQ to achieve , And in the past two years, mobile phones, SMS, QQ has long been forgotten by us, most of them use WeChat to celebrate the New Year.

So, without looking at any official data, one of the obvious conclusions that comes with the people around us and with our own use - WeChat has become our single most important communication tool.

that's the truth, According to the earnings reports released by Tencent some time ago, the number of active monthly consolidated accounts of WeChat and WeChat reached 963 million units, which means WeChat has achieved social protection coverage in China, basically excluding elderly people and children in shame.

So how does WeChat become a step by step control of ourselves and our cell phones?

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Wechat starts with 'borrowing'

Talking about Tencent, one can not bypass the word is 'borrow' - Tencent billions revenue revenue for Tencent 'Cross Fire', 'QQ Speed', 'League of Legends' are from the successful product 'learn' And come.

You may think, Tencent itself is social, chat software will not go to copy others. However, weChat is also "learn from."

In 2010, a cross-platform chat software called Kik Messenger 'Simple to Ultimate' was born and instantly captured many users.

Zhang Xiaolong, then director of QQ E-mail R & D team, was keenly aware that it was a trend that mobile devices needed proprietary chatting tools. He quickly sent out an email to Tencent CEO Ma Huateng and applied for a similar application.

Similar to the hero, Ma also believe there have been more than ten years of history QQ may not be suitable for the next era, agreed to Zhang Xiaolong proceed to do a mobile software designed specifically for chat.

WeChat 1.0 (Source: jianshu)

Just about four months or so, Zhang Xiaolong led the team to complete the development of WeChat 1.0, and at January 21, 2011 formally launched.

From the current point of view wechat 1.0 some rough, very simple function - only dialogue, send pictures and replace the avatar. However, WeChat designed for the phone's sense of unity, but the simple interaction has brought beyond the mobile QQ user experience.

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Development period: start crazy harvest users

In the ensuing four months, Zhang Xiaolong's team updated WeChat many times and gradually joined the reading of mobile address book, many conversations and the private letter of Tencent Weibo.

WeChat determine the bottom menu bar (Photo: weixin)

It is noteworthy that in April 2011, WeChat identified four resident columns at the bottom of 'WeChat, Address Book, Find Friends and Settings'.

It can be seen from the position of 'finding a friend' that WeChat urgently needs to acquire new users - WeChat recommends friends to users from a variety of relationship chains, such as contacts, QQ friends or even QQ mailbox contacts.

However, the number of WeChat users there has been a 'stalemate' - has been maintained at About four or five million - it is hard to have too much breakthrough.

The main voice communications talkbox (photo: sina)

At this time, an application called talkbox was targeted by Tencent, this software has kik similar to the operating logic, but it goes beyond kik's place is to enable users to send voice.

Although Tencent's QQ can have voice messaging capabilities, but because of the distribution of QQ users in the computer and mobile terminals, experiential split of voice messages. Wait talkbox This feature is transferred to the phone up, voice messages only revealed the power.

On the other hand, smartphones usher in an explosion in 2011, further reducing the cost of the data network.Zhang Xiaolong finally realized that software in the era of mobile Internet can not operate according to desktop software, and should have its own style of play, starting from WeChat Or Zhang Xiaolong regarded the lifeline of the mobile Internet.

WeChat 2.0 voice version

Just a month later, WeChat 2.0 Voice Edition came online in May 2011. This time, WeChat finally ushered in the number of users.

Each of us is lonely

Subsequently, as if the apocalyptic Zhang Xiaolong team gradually launched a "video call" and "view people nearby" for WeChat. Finding nearby people completely ignited the lonely heart of each person. The number of users further exploded when the number of WeChat users reached 1500 Million

On October 1, 2011, WeChat released version 3.0, the biggest highlight of this version is to join the 'Shake' and 'drift bottles' to further satisfy our curiosity to explore strangers, but also increased Traditional Chinese language, and support Hong Kong, Macao, Taiwan, the United States, Japan, the user bind phone number five regions.

Expanding the language and region means WeChat is ready to expand its international market, and by the end of 2011, the number of WeChat users has reached 50 million.

At this point, WeChat completely encircled us.

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Gradually mature: build a platform to retain users

To fight Jiangshan easy to keep Jiangshan difficult. Has been harvesting users, how to retain the user is at this stage WeChat imminent need to solve the problem.

May 2012, WeChat released version 4.0, the version of the main update includes two aspects: a new circle of friends and the development of API interface.

In July the same year, WeChat public platform began closed beta, making WeChat truly evolved from a successful product into a platform, which also opened the WeChat commercialization process.

If the WeChat social we use a 'words, the circle of friends and WeChat public platform to finally make us completely inseparable from WeChat.

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Metaphysically: WeChat began to change its way of life

Also circle the user, but also retain the user, WeChat began to pursue the metaphysical changes - the way of life.

On January 26, 2014, taking advantage of the arrival of the Lunar New Year, WeChat launched a WeChat red envelope. With the advent of the New Year, WeChat envelopes completely ignited the market. For a time, WeChat users snapped red envelopes in the WeChat group.

According to Tencent data show that the Spring Festival in 2014 from the New Year's Eve to the first 16, the number of users involved in the grab WeChat red envelopes more than 500 million, grab a total of more than 75 million red envelopes received a total of more than 20 million red envelopes, with an average of every minute Received red envelopes reached 9412.

This is not only a small success of social software, but also the success of Tencent in the field of payment. Through WeChat, Tencent has won the cake in the field of payment that has been bitten by Ali for many years.

At the same time, WeChat payment also provides various payment scenarios for monk users Credit card payment, sweep code payment, public number payment, APP payment, and provide corporate red envelopes, vouchers, legislation and other promotions new marketing tools.

WeChat Wallet

Now, WeChat wallet has long been In the mobile Internet era, an important traffic entrance, in the 'wallet', we can transfer, recharge, purchase financial management, you can also credit cards, through charity donations; buy movie tickets, shopping, you can also take a taxi.

At this point, this application of WeChat connects us with all kinds of services in life.

Of course, weixin 'way of life' exploration is far from over.

January 9, 2017, Zhang Xiaolong in 2017 WeChat Pro Pro on the official release of the applet, ready to change the way we use the App.

However, this time, WeChat Applet is not like the previous launch of WeChat new features generally instantly ignite the market - WeChat applet walked quietly for a year.

Until December 28, 2017, wechat update 6.6.1 version of the small program to join the function of a small game, start page key recommendation 'jump' game, wechat applet is completely hot, for a time everyone is 'jumping.'

At this point, WeChat applet finally glowed in the second spring, and even some people in the industry think WeChat applet will revolutionize App's life.

Therefore, the future of WeChat is worth our longing for it.

WeChat read the development of the road is not afraid to imagine a simple App, just by virtue of voice, circle of friends, public number will be able to easily capture us and our cell phone.

In fact, the success of WeChat is very simple, that is, from 'pure' - it only found each one of us alone lonely, our desire for communication, through simple communication, we successfully connected with the world.

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