This outrageous move Google dissatisfied with Nest Co-founder Tony Fadell and Nest's former staff after Google's spin-off of Nest Labs and reintegration into the parent company Nest did not comment on this news.According to CNBC website, Google bought Nest for $ 3.2 billion in early 2014 and then split it into subsidiaries in 2015. Although Nest was the example of Alphanet's spin-off subsidiary, after the spinoff, Google decided to take it back and integrate Nest Back to the parent company Google split Nest into separate subsidiaries, but now it is decided to move it back to its parent company. After NestNest returned to its parent company, co-founder Matt Rogers announced it would leave within a few months Own established company, and Google will appoint Marwan Fawaz as Nest CEO, and directly under the hardware division Rick Osterloh.But this wave of top personnel changes also caused internal panic.For this former employee at Nest as early as When Google decided to spin off, it said the spinoff would be detrimental to both the parent company and the subsidiary, and Nest's former chief executive, Fadell, told CNBC that at first glance Nest could be said to be Alpha bet split spin-off model, however, but this has forced Google and Nest to re-run split after the cooperation model.It is understood that when Nest is an independent subsidiary of Alphabet, Google and Nest employees have become willing to cooperate Nest and Google have even made extremely similar products at the same time, including smart home products with call features. After Amazon launched its smart-audio Echo in 2014 and was well received by the market, Google decided to keep pace with its rivals and focus on development Smart home, but Nest and Google were not aware of each other's progress as Nest was spun off into a separate business group, which not only caused product problems but also caused Nest to fail to meet revenue targets. As a result, Fadell Resigned as Nest's chief executive, and Google was reportedly trying to get rid of Nest in 2016, but eventually decided to keep the business. In addition, a colleague who worked at Nest since 2011 said that prior to the acquisition of Nest, Google was CEO Larry Page went to Nest's office in person and promised to speed up Nest's corporate mission, but in less than two years, Google abandoned the original Time commitment. In this regard institutional investors Forrester Frank Gillett analyst told CNBC interview that the rise of intelligent voice assistant led the smart home market to take off, so Google decided to strengthen the integration of the hardware sector Nest and Google's artificial intelligence technology. TOP ▲
