Last month, an article entitled "Opportunities in the 2018 China Mobile Phone Industry Anxiety: Opportunities and Challenges in the Industrial Chain for 2018 China Mobile Phone Industry Anxiety: An Overview of 2018 Domestic and Foreign Factors Superimposed, or Will Accelerate China's Mobile Phones Truly toward a brand, quality, competitive globalization on the grounds that the fierce competition in the Chinese market over the past seven years out of the overall competitiveness of Chinese handset manufacturers, and the mature supply chain is almost concentrated in China, and Brand manufacturers to the sea laid a solid foundation.
Recently, the mobile phone industry insider 'White Rock Island Tiger' also published his personal views on the Chinese mobile phone industry, his article entitled "2018-2023: The global expansion of the post-brand era."
The article believes that now China's mobile phones have entered the era of global expansion of "three-dimensional sea-going", "overall sea-going" and "industry sea-going". The global war has officially started! 2018 --2023, after the brand age, we must belong to China's mobile phone! Must belong to Chinese! (Proofreading / blue sky)
The following is the full text of his article:
2018-2023: The global expansion of the post-brand era
Author: Tiger Baishizhou
Three years ago, I wrote an article: "2015, the last ferry," a general analysis of the domestic market, the prospects and competition in overseas markets. Now look back, when the forecast is basically correct .For example, the Indian market Now is the world of Chinese brands.Africa is still the boss, but many colleagues also began to enter.As for Southeast Asia, has long been Chinese brands 'captured.' European and American markets? Except the United States is ZTE outshine the European market Huawei has long been included in their own profit territory. Even the new conference, are the first in Europe after China.
As for the domestic market, three years is tremendous: the dissolution of the Four Kingdoms is an expected thing, the Internet thinking is no longer high, Samsung is declining, the three major operators to re-shuffle, blue and green giant roll like a harvester in China Every township, millet has been counterattack, music / TCL / Meizu quiet, Jin met his own robbery, artificial intelligence / things like the rise of mushroomed, indeed dizzying, dazzling .In a short period of three years, the world People do not understand the changes!
Take a look at the entire industry.
A lot of mobile phone brands, including the supply chain, have gone out of the Pearl River Delta in the past three years and marched southwest, north to Central Plains and east into Su-Gan. Others went to Kashgar in Xinjiang! Under the support of various national funds, The industry and the memory industry staged the "Chinese-style Great Leap Forward": Chongqing, Chengdu, Xi'an, Wuhan, Nanjing, Suzhou and Zhengzhou. It is precisely at this time that Apple and Qualcomm have all placed research and development centers in Shenzhen.
With the advent of 5G, the entire industry is running at full capacity and running like a clockwork in a blink of an eye. It has been said that it is not the industry's own initiative to upgrade, or state-led development, or the needs of the times. (Communications) industry, there is a great trend of "popping beans into soldiers" and "people's sea and ocean." On the one hand, the number of brands is shrinking, shrinking and concentrating, while the industry is developing at a rapid rate. Is not this a paradox?
Of course, it is a paradox if we only look at the domestic market, but it is entirely different from a global perspective.
Can be very responsible and very proud to say: Today's mobile phone industry, who left China's support, only a dead end! Previously because of China's demographic dividend, huge market demand. Now it is because the supply chain has been firmly settled in China, R & D and high-end manufacturing, the Chinese are also 'chasing the United States Chaoying.' Whether you admit it or not, but to accept a cruel reality: China's mobile phone has completed the entire foundry - imitation - innovation - beyond - the leadership Process. And these, only took 20 years! In 1998, the State Department's 'Document 5' when the introduction of what brand of mobile phone we use? In 2008, the eve of launching 3G, what is the phone we use Brand? 20 years ago, we have a real brand, supply chain, manufacturing capacity? 10 years ago, we in the global market, 'Made in China' belongs to what kind of status?
In the past, we have always been passive 'importers'. Now we can announce very loudly and proudly: 'We are the exporter!' What is the output? Technology, research and development, manufacturing, marketing, branding, technology and culture. Chinese mobile phones are no longer synonymous with 'cheap', 'low-end', 'cottage' and 'counterfeiting', and their labels have been replaced by 'high quality', 'high end', 'advanced' and 'benchmarking'.
This is the pride of our generation, the pride of our employees and the pride of the country. China's mobile phone has become the second international business card after China's High Speed Rail! No matter what happens in China, how to compete , How to PK each other, but one thing, it is the Chinese market, let us all mature, have experienced.For today, the domestic market share ranking, share, is not so important.
(In the following, everything is done around the industry, technology, market and marketing. It is not deliberately involved in geopolitics, ideology, or nationalism.
First look at the TOP10 in India now are, what are the brands? Southeast Asian markets, TOP10 who? African market, TOP10 who? European market, TOP10 is the number of brands is indeed decreasing, the brand concentration is aggravating, But that is the local brand. Chinese brand? Say 'autumn sweeping leaves' a bit too much, but that 'step by step, gradually penetrate' is the reality of doing my part .. The reason is that the 'post-brand era', the first is to admit that: Chinese brands Has launched attacks on the world! And it is an all-encompassing and global offensive. More than 200 countries all face the same competition. Do not think that those big and populous countries will be small, humble Region, also have the Chinese brand figure.Leephone as early as in 2015 to enter the Cuban market, these small countries in the Caribbean who knows? With the power of supply chain, research and development, manufacturing capabilities, the Chinese mobile phone is sweeping the globe, this Things have always been admitted, a few centuries ago, Europeans also marched the world, but they brought others to kill, bloody, colonial, ethnic cleansing, Viruses, looting, looting and theft of wealth from locals who compete for 'overseas markets' by barbarism, force, slaughter and conquest. The Chinese today bring peace, help, products, services, Technology alone from this point, the Chinese mobile phone more or less act as a 'Messenger of peace' role.
MOTO sold to China Lenovo, NOKIA part has become Foxconn's subsidiary, BlackBerry authorized TCL, ZTE / millet into the United States market, Huawei entered the Japanese market, TECNO has dominated Africa. OPPO sponsored the Indian cricket league, VIVO sponsored the 2018 World Cup in Russia, five European league star to Chinese mobile phone brand endorsement These are the immediate facts, no one can turn a blind eye.
Three years ago, "2015, the last ferry", most of them talk about the brand out to the sea. Now it is 'out of the sea', 'out to sea', 'industry to the sea'.
China's mobile phone, the era of global expansion, the official advent. After the brand era, has come. Global war, has officially started!
The first stage, 2015-2017. At this stage, more is to explore and explore. In a sense, is 'feeling the stones across the river' .Before 2015, many brands have also been to the sea, especially in Huawei, ZTE, Lenovo, Haier, Hisense, TCL and other 'martyrs', 'ancestors' represented by experienced tariffs, litigation, disputes, patents, barriers to entry, customs, market characteristics.Many Chinese brands have accumulated experience and lessons, but also paid a high Of the tuition fees in 2009. Millet's patent lawsuit in India is not sacrificed in vain or it will not surpass Samsung to become NO1 on the Indian market for smartphones in Q3 2017. Similarly, VIVO / OPPO was 'boycotted' in India, Also paid the price of a lot of domestic games, practices, practices, have been copied one by one overseas success, there are unsuccessful.
However, at any stage, this phase enables overseas markets to witness and recognize the sincerity, ability, goodwill, quality and craftsmanship of Chinese brands. India's Gurgaon is no longer the only option and Noida will also have many Chinese brand.In this stage, Chinese mobile phones, more is the output of hardware, manufacturing, technology, design, marketing.
The second stage, 2018-2020. Chinese brands have no need to worry about their own image, but also do not have to worry about their status as rivers and lakes. The local consumers have fully accepted. 'Chinese standards', 'Chinese master' has been stereotyped. Just like China Of the same high-speed rail: In addition to product output, there are standard output.Local factory, SKD / CKD mode, follow the example of China's three major operators push 4G / 5G / Internet of things, will become the norm.'Made in China 'will transition to' Smart from China '. Just like Japan's home appliances in the 1980s and automobiles in Germany in the 1990s, just as we did in the Silicon Valley in the United States in the 2000s-those from the Chinese handset industry-are the best and most advanced. After all, it has its own uniqueness in products, technologies and marketing that have been verified and tested in China, otherwise it will not be introduced into this country.
At that time, as long as our domestic counterparts do not want to be foolish, do not forget, do not destroy the Great Wall, artificially mesmerize the 'Made in China' business card, you will surely have a meal, and you will certainly find your place.After all, There are so many countries in the world, just a country and region, you are enough to feed your own company.With the output of products and hardware, we have more breakthroughs in software, such as mobile payment, various application categories APP (of course, will join the local habits and characteristics), with a variety of Chinese-style games, cultural products (we see the Montana railway conductor clothing will understand).
The third stage, 2020-2023. This stage, no doubt, the first is to face a variety of patent war, anti-dumping war. Believe that by that time, LCD / TP / memory / chip are not the world of Japan and South Korea and the United States. 5G / Internet of things has arrived, all the governments do not want to be bound by their own hands and feet .A variety of litigation, disputes, lawsuits, international arbitration, after another .To terrorist? Not terrifying.As now the game of ping-pong, is entirely the Chinese world. The only thing that needs to be dealt with is to distinguish which country he or she is currently playing on, whether it is played in the Olympics or World Championships, whether he / she has joined a nationality.
It's an exaggeration to say that Datong is a bit over-stretched, but it is an indisputable fact that China's mobile phones dominate the world, because at that time, it is possible to visit factories and research and development bases in China and relocate these things to their home countries. Very good, but by that time, the Internet of Things / artificial intelligence in China to develop into what it looks like, only God knows! In the past are the Americans first invented, and then go to Japan and South Korea, and finally surpassed by the Chinese .Now, Is the first Chinese invention, and then promote to the world.And the most terrible is that: they are the most cost-effective, others simply can not resist! Here to boldly predict: At that time, in the cloud computing and big data support, Chinese own operating system (OS), not just the phone's operating system, including the Internet of things, is expected to be born!
Predict three years ago, most of the realization of my own forecast for the next five years, perhaps a joke. The world is changing, we are changing, the world is changing. The only constant is our Chinese counterparts in the forward, In the hard work, quietly work hard for yourself, for the industry, for the country and fight! 2018--2023, after the brand era, we must belong to China's mobile phone!! Must belong to the Chinese!