Color TV sales downturn | LCD panel prices continued to decline

From the end of 2016, the LCD panel experienced a 14-month price hike with a peak increase of 40%. Although this has benefited many upstream panel manufacturers, the average price of domestic color TVs has started to rise due to cost pressures. This largely led to the continuing winter in China's color TV market, the overall sales even appalling.

Large-size LCD panel production fear of excess

As the overall color TV market is not good, starting from 2018, large-size LCD panel prices have shown a downward trend in which the mainstream size of the price in January this year has dropped 5% chain. It is understood that 65-inch LCD panel, for example, The price is currently around $ 300, a staggering 25% below the peak of $ 400.

However, at the same time, many panel companies in mainland China continue to invest in the production of high-generation LCD panel production lines, many of which have also started production, which has reversed the supply-demand relationship, from oversupply to overcapacity. Especially for large-size panels, prices continue Falling.

Korean panel manufacturers have gradually focused on the OLED

Panel price decline for consumers is good news, which means that the terminal TV prices will decline further.But the panel companies must be vigilant, because at this time the Korean panel makers have already focused on profit conversion larger OLED panel production Aspects, the LCD panel has gradually weakened the investment line.