Embedded kitchen appliances include embedded microwave oven, embedded electric oven, embedded steam oven, embedded integrated machine, then in the embedded kitchen market as a whole, when the trend of each category changes, here offline market Analyze as a data dimension.
In the Yikang data show that the offline market is still embedded in the oven, embedded steam furnace as the main market; but compared to the same period last year, the proportion of embedded machines rose nearly 5 percentage points, reaching 12.2%, the rapid growth; Embedded steam furnace share basically unchanged, embedded micro-baked share fell 1 and 4 percentage points.
From the growth of the province, the top five cities with the fastest growth of overall embedded kitchen appliances market are Hainan, Yunnan, Ningxia, Qinghai and Gansu respectively; the fastest growth of embedded steam boilers are Zhejiang, Yunnan, Jiangxi, Chongqing, Ningxia; Rapid Growth of Embedded All-in-One Top5 provinces are Beijing, Shanghai, Guangdong, Shandong and Anhui, respectively, and the proportion of embedded all-in-one in these 5 provinces exceeds the national average of 12.2%.
So, just look at the internal structure of the province shows that, in addition to the orange part, including Zhejiang, Jiangsu, Fujian, Yunnan, Ningxia five provinces, embedded steam oven share more than embedded electric oven, the remaining provinces are more share of embedded electric oven, In Beijing, Tianjin, Hebei, Shandong, Henan, Gansu, Jilin and other provinces, the share of more than 10% difference, especially in Qinghai and Heilongjiang provinces, the share of more than 20% difference.
For businesses, the specific dietary preferences of provinces and regions need to be appropriately popularized for embedded products.