data display , The size of the global smart lighting market was about 57.57 billion USD in 2013, of which the market size of lamps and related accessories was about 12.77 billion USD. In 2015, the global market size of intelligent lighting reached 7.83 billion USD, increasing rapidly. According to the current development momentum, it is estimated that in 2020 it will reach 24.31 billion U.S. dollars, of which the market scale of lamps and related accessories will be 8.71 billion U.S. dollars, accounting for more than 5% and a compound annual growth rate exceeding 20%.
2017, LED display The market surges, the entire industry is in a context of rapid transformation, dealers also became a hot industry this year, no doubt, in the new market, dealers have to accelerate the pace of transformation in response to industry changes, with a new market and challenge.
Dealers traditional value gradually disappear
We must clearly recognize that the dealer's past value is disappearing. Nowadays, with the great changes of the market environment, the business value, logistics value and capital value of dealers in the future in the traditional sense are undergoing major changes:
Dealers generally have a logistics value for the manufacturers, but with the rapid development of the logistics industry, the dealer's logistics value is gradually reduced, but the current LED display Screen in addition to the logistics and warehousing value;
Second, the dealer also has the capital value for the manufacturers, usually speaking, the business model between the manufacturers and distributors is the dealer first hit the money, the manufacturers after delivery, manufacturers have long occupied a lot of money for the development of their own distributors , But because of the current capital market environment, manufacturers can have more channels to achieve financing, the future can predict that this value will eventually disappear;
Finally, the business value, the current look in the new environment, dealers do business models, methods need to be converted as soon as possible, otherwise, this value also disappeared.
But the dealer will disappear? The answer is certainly not, but the transformation is the trend of the times, then the dealer to consider several issues: In the face of the trend of diversified channels, how to find their own living space? In the interaction with other channels What kind of value can we provide in the process?
Reposition from 'Dealer' to 'Service Provider'
Under the new environment, LED display dealer how to transition? In the future, the value of the dealer, is how to create value for the user, because the dealer is in contact with the user, the channel is only the sales channel, the channel itself is not Will create value, only the brand and service can create value.
Upstream enterprises to find you, hope that through your bridge, better reflect the brand value.If you can not create user value, we must be eliminated.In the future, from manufacturers to consumers of the chain is continuously reduced, because only the shorter chain The efficiency will be higher.Of course, does not mean that all business direct sales, the middle of the chain will exist, but the nature of the change.
If the business needs an open value chain, then the dealer must find its place in the value chain, and be accepted by other chain points to share the benefits, otherwise, it will be eliminated .
Then the future of the dealer to be transformed into service providers, this is the only way for the future dealers, to be made into a service platform. The future dealer's profits will no longer be the product's profits, but to provide products, this sentence did not Wrong, but the question to understand is: What value are you creating in this value chain? Since you are a service provider, you have to take service to exchange value with users, but service is costly and creates value Is the performance clear and not ambiguous, are you ready for your current resources, abilities and mentality?
All in all, the dealer will not disappear, but now many dealers will disappear, because the market has changed, many of the current dealers are not suited to the development of the market. In the future, to do this business may or may not be called the dealer. , Among the stormy market, can take precautions, timely adjustment of the direction of the market trend to follow the party as a winner.
