Samsung's total sales in India reached nearly nine billion U.S. dollars (about 60 billion U.S. dollars) in 2017. In 2018, Samsung's sales target is more than 10 billion U.S. dollars in sales in India.
Taking into account the millet 2017 revenues exceeding 100 billion yuan, Samsung's goal in 2018 to earn half a millet.
And its smart phone market will be the key to determining whether Samsung can achieve this sales goal.
In a recent global conference, Samsung executives said in a discussion with business partners that Samsung's smartphones, premium TVs and home appliances such as washing machines and smart refrigerators will drive Samsung's sales growth this year. Samsung will focus on this year These products are sold in the Indian market.
Currently, smartphones are Samsung's biggest contributor to sales in India, accounting for 60% of all sales, and Xiaomi is one of its biggest competitors in the smart phone market in India.
This means that Samsung's performance in the smart phone market will determine whether it can achieve this goal.Samsung is now changing the strategy to capture Xiaomi competition in the Indian market, but the new strategy to work to curb its Chinese competitors remains to be seen.