In the smart phone market, Meizu is one of the earliest domestic manufacturers entering. With almost determined most of the game, Meizu successfully completed the transition from MP3 and MP4 vendors to smart phone manufacturers, the first model 'M8' is still being Many fans as a classic now Meizu has long been transformed from a 'small and beautiful' company into one of the mainstream mobile phone manufacturers, its user groups also contains what characteristics? We may wish to explore through Aurora big data .
Charm Blue Note 5 into the highest model, ultra Qicheng users age less than 30 years old
Aurora big data statistics show that as of the end of December last year, Meizu brand distribution within the highest proportion of 10 models, 9 from the Charm blue series.As Meizu's highest market share of the three models, Charm Blue Note 5, Charm Blue Note 3 and Charm Blue Note 2 share within the brand total share of more than 30%.
Meizu users, the proportion of men to be significantly higher than women, reaching 58.2% .According to the results of the age range distribution, Meizu users the highest concentration of the age range of 25-29 years of age, in this age group, the proportion of users Reaching 45.7% .In the overall distribution, the age of Meizu users are younger, accounting for up to 72.8% of users under the age of 29.
The results of user level distribution showed that Meizu users in second-tier cities accounted for 36.11%, and users in third- and lower-tier cities accounted for 54.6% of total users. In specific cities, the concentration effect of Meizu users was not significant. Guangzhou, the highest proportion, does not occupy more than 3% of users.
Meizu Male users prefer financial management, gaming and social networking Three types of applications
According to the statistics of Aurora Big Data, Meizu male users in the 'financial management', 'mobile games' and' social network 'these three categories of applications installed ratio was significantly higher than the national mobile Internet users in the gap between the largest' financial management 'Class applications, Meizu male users than the national Internet users installed 10.4% higher.
Meizu male users preferred financial management applications are Alipay, Jingdong Finance and Industrial and Commercial Bank of China, the preference index of the three applications are above 60. In the network lending platform, Meizu male preference is the highest pat loan loan, to install And cash bus.
In the game application, Meizu male user installation ratio was significantly higher than the national mobile Internet users.As of the end of December last year, game applications in Meizu male users penetration reached 65.6%, higher than the national mobile Internet users overall level of 8.6 %.
With the title of "National Tour of the People," the "King of Glory" also climbed to become the favorite mobile phone game for Meizu male users.Meanwhile, Meizu male users also have a high degree of preference for 'eating chicken' games, - The Four Mainstream Chicken Games, "" The Gunners, "" The Wilderness, "" Terminator 2: Judgment Day, "and" Glorious Mission: Mission Action, "took the second place in the list of top 10 people's preferences To the fifth place.
The social application of Meizu male users in the penetration rate of 98.7%, while the national mobile Internet users was 91.3%, the former installation ratio higher than the latter 7.4%.
According to the statistics of Aurora Big Data, Meizu male users, the most preferred three social applications in descending order of Baidu Post Bar, the watercress and the right, focus on campus social 'perfect campus' and 'easy class' also successfully among the top ten.
Meizu female users preference education, Online shopping and P map three types of applications
Aurora big data show that Meizu users of women's education and learning, online shopping and photo photography installation of these three categories is significantly higher than the proportion of the national mobile Internet users as a whole level of which the 'education and learning' category is used in Meizu female users penetration rate of 49.9%, 12.1% higher than the national mobile Internet users.
In the 'educational learning' category applications, Meizu female user preference is the ape search, followed by the hundred words and NetEase Youdao dictionary in the top ten groups preferred the application of the language Learning applications occupy 6 models.
In the "online shopping" category applications, Meizu female users to install the proportion of 80.2%, 9.5% higher than the national mobile Internet users.
Mobile Taobao, Mushroom Street and Little Red Book Meizu female users become the three most popular shopping applications, including mobile phone preferences of Taobao was significantly higher than other applications of the same type, the main hit a lot of social attributes ranked seventh.
Aurora big data statistics show that Meizu female users in the 'photographic image' type of application installation ratio also significantly higher than the national mobile Internet users.As of the end of December last year, 'photographic image' applications in Meizu female users penetration rate 51.3%, higher than the national mobile Internet users 8.8%.
B612 khaki, Faceu Moe, and Mito Xiu Xiu turned out to be the favorite photographic image applications for Meizu female users in turn, all of which had a preference index above 65.
Based on the statistics of Aurora Big Data, we can summarize the approximate portraits of Meizu users: about 60% are male and over 70% are under 30 years of age, accounting for more than 50% of users in tier-3 and below cities. Distribution of results It seems that the charm of the blue series models positioned as 'concert for young people' seems to have a higher degree of user concentration.
In the smart phone market, Meizu is one of the earliest domestic manufacturers into the world.With almost determined most of the game, Meizu successfully completed the transition from MP3 and MP4 vendors to smart phone manufacturers, the first model 'M8' is still being Many fans as a classic now Meizu has long been transformed from a 'small and beautiful' company into one of the mainstream mobile phone manufacturers, its user groups also contains what characteristics? We may wish to explore through Aurora big data .
Charm Blue Note 5 into the highest model, ultra Qicheng users age less than 30 years old
Aurora big data statistics show that as of the end of December last year, Meizu brand distribution within the highest proportion of 10 models, 9 from the Charm blue series.As Meizu's highest market share of the three models, Charm Blue Note 5, Charm Blue Note 3 and Charm Blue Note 2 share within the brand total share of more than 30%.
Meizu users, the proportion of men to be significantly higher than women, reaching 58.2% .According to the results of the age range distribution, Meizu users the highest concentration of the age range of 25-29 years of age, in this age group, the proportion of users Reaching 45.7% .In the overall distribution, the age of Meizu users are younger, accounting for up to 72.8% of users under the age of 29.
The results of user level distribution showed that Meizu users in second-tier cities accounted for 36.11%, and users in third- and lower-tier cities accounted for 54.6% of total users. In specific cities, the concentration effect of Meizu users was not significant. Guangzhou, the highest proportion, does not occupy more than 3% of users.
Meizu Male users prefer financial management, gaming and social networking Three types of applications
According to the statistics of Aurora Big Data, Meizu male users in the 'financial management', 'mobile games' and' social network 'these three categories of applications installed ratio was significantly higher than the national mobile Internet users in the gap between the largest' financial management 'Class applications, Meizu male users than the national Internet users installed 10.4% higher.
Meizu male users preferred financial management applications are Alipay, Jingdong Finance and Industrial and Commercial Bank of China, the preference index of the three applications are above 60. In the network lending platform, Meizu male preference is the highest pat loan loan, to install And cash bus.
In the game application, Meizu male user installation ratio was significantly higher than the national mobile Internet users.As of the end of December last year, game applications in Meizu male users penetration reached 65.6%, higher than the national mobile Internet users overall level of 8.6 %.
With the title of "National Tour of the People," the "King of Glory" also climbed to become the favorite mobile phone game for Meizu male users.Meanwhile, Meizu male users also have a high degree of preference for 'eating chicken' games, - The Four Mainstream Chicken Games, "" The Gunners, "" The Wilderness, "" Terminator 2: Judgment Day, "and" Glorious Mission: Mission Action, "took the second place in the list of top 10 people's preferences To the fifth place.
The social application of Meizu male users in the penetration rate of 98.7%, while the national mobile Internet users was 91.3%, the former installation ratio higher than the latter 7.4%.
According to the statistics of Aurora Big Data, Meizu male users, the most preferred three social applications in descending order of Baidu Post Bar, the watercress and the right, focus on campus social 'perfect campus' and 'easy class' also successfully among the top ten.
Meizu female users preference education, Online shopping and P map three types of applications
Aurora big data show that Meizu users of women's education and learning, online shopping and photo photography installation of these three categories is significantly higher than the proportion of the national mobile Internet users as a whole level of which the 'education and learning' category is used in Meizu female users penetration rate of 49.9%, 12.1% higher than the national mobile Internet users.
In the 'educational learning' category applications, Meizu female user preference is the ape search, followed by the hundred words and NetEase Youdao dictionary in the top ten groups preferred the application of the language Learning applications occupy 6 models.
In the "online shopping" category applications, Meizu female users to install the proportion of 80.2%, 9.5% higher than the national mobile Internet users.
Mobile Taobao, Mushroom Street and Little Red Book Meizu female users become the three most popular shopping applications, including mobile phone preferences of Taobao was significantly higher than other applications of the same type, the main hit a lot of social attributes ranked seventh.
Aurora big data statistics show that Meizu female users in the 'photographic image' type of application installation ratio also significantly higher than the national mobile Internet users.As of the end of December last year, 'photographic image' applications in Meizu female users penetration rate 51.3%, higher than the national mobile Internet users 8.8%.
B612 khaki, Faceu Moe, and Mito Xiu Xiu turned out to be the favorite photographic image applications for Meizu female users in turn, all of which had a preference index above 65.
Based on the statistics of Aurora Big Data, we can summarize the approximate portraits of Meizu users: about 60% are male and over 70% are under 30 years of age, accounting for more than 50% of users in tier-3 and below cities. Distribution of results It seems that the charm of the Blue Series models positioned as 'concert for young people' seems to have a higher degree of user concentration.
