Yesterday, WPP jointly released the list of "Top 50 BrandZ China Outsourcing Brands in 2018" jointly with Google in Beijing, of which OPPO ranked the top three fastest-growing brands. According to the data released by IDC earlier, the annual sales volume of OPPO in 2017 was 111.8 million , Setting a new record high.It can be seen in the case of China has entered the stock market, and actively explore overseas markets and enhance the brand's global reputation has become the key to sustainable development.
It is reported that OPPO marched into the Thai market in 2009 and took the first step to open up overseas markets. In 2013, it entered the markets of Indonesia and Vietnam, and Southeast Asia became the first stop for OPPO to deploy the global smart phone market. Since then, OPPO has won the Southeast Asian market IDC released the 2016 annual data show that the top four vendors in Southeast Asia market were Samsung, OPPO, Asus and Huawei, which OPPO shipments in Southeast Asia reached 13.3 million units, the market share of 13.2%, with Which is 137.5% more than the 5.6 million units shipped in 2015, making it the fastest-growing brand in Southeast Asia.
In 2017, the performance of OPPO overseas market made a new breakthrough again. OPPO became the most popular in Asia with 15% market share ranking first in the third quarter of 2017 report by Counterpoint in the Asian mobile phone market Mobile phone brand.
Into 2018, OPPO overseas expansion trip to the next city.On January 31, OPPO announced the official entry into the Japanese market, and released a full screen camera phone OPPO R11s, designed to enhance the Japanese consumer mobile phone camera experience. The entry into Japan The market for the OPPO is of extraordinary significance, because Japan is a developed country market, but also a relatively closed market, Apple iPhone and Japanese brands are the mainstream of the local market, you want to make a breakthrough in the Japanese market, OPPO is bound to pay more Work hard.
At the same time, due to the fact that the market in developed countries places more emphasis on patent protection and also requires that enterprises have profound accumulation of patented technologies, OPPO started its patent layout in 2009 and entered the TOP10 list of domestic patent applicants for the first time in 2013, ranking China in 2015 Communication industry ranked second in the patent, mobile phone brands in 2016 to become the first domestic patent applications, in 2017 to become the only one patent licensing the largest mobile terminal company.
In addition to independent innovation, OPPO is also actively working with industry partners to work together to solve the patent problem.According to the United States Patent and Trademark Office (USPTO) data show that OPPO on January 17, 2018 one-time purchase of 37 US patent portfolio, patents involved From Intel, so far, among the patents that OPPO buys, some of them involve US patents in LTE, wireless communications and wireless networks, and the acquisition of patents has also become an important manifestation of OPPO's globalization. Nowadays, OPPO has already made its patent layout Covering Asia, including China, Japan, Europe and India, which also laid a solid foundation for the next step into the European market.
According to a study by BrandZ China Top 50 Outbound Brands, innovation is the number one factor driving the growth of Chinese brands, while consumers 18-34 (Millennials) have the highest recognition of innovation, which explains why OPPO can become On the one hand, OPPO is very good at identifying users' pain points and carries out technical innovations on this pain point. On the one hand, OPPO is a more popular mobile phone brand for young people. Last year, 77.53% of users of the R11s user group were 35 The following young people, of which 18-25 years old accounted for 34.28%, the highest proportion, while OPPO in the global market has more than 200 million young users.
It is reported that OPPO has set up six R & D centers in Tokyo, the United States Silicon Valley, Beijing, Shanghai, Shenzhen and Dongguan and other cutting-edge technology, the future will continue to focus on the user's core needs and continue to explore the integration and application of various cutting-edge technologies. OPPO, which emphasizes technological innovation as well as young users, will once again achieve self-breakthrough in 2018.
Yesterday, WPP jointly released the list of "Top 50 BrandZ China Outsourcing Brands in 2018" jointly with Google in Beijing. OPPO ranked the top three fastest-growing brands. According to data released by IDC earlier, the sales volume of OPPO in 2017 was 111.8 million , Setting a new record high.It can be seen in the case of China has entered the stock market, and actively explore overseas markets and enhance the brand's global reputation has become the key to sustainable development.
It is reported that OPPO marched into the Thai market in 2009 and took the first step to open up overseas markets. In 2013, it entered the markets of Indonesia and Vietnam, and Southeast Asia became the first stop for OPPO to deploy the global smart phone market. Since then, OPPO has won the Southeast Asian market IDC released the 2016 annual data show that the top four vendors in Southeast Asia market were Samsung, OPPO, Asus and Huawei, which OPPO shipments in Southeast Asia reached 13.3 million units, the market share of 13.2%, with Which is 137.5% more than the 5.6 million units shipped in 2015, making it the fastest-growing brand in Southeast Asia.
In 2017, the performance of OPPO overseas market made a new breakthrough again. OPPO became the most popular in Asia with 15% market share ranking first in the third quarter of 2017 report by Counterpoint in the Asian mobile phone market Mobile phone brand.
Into 2018, OPPO overseas expansion trip to the next city.On January 31, OPPO announced the official entry into the Japanese market, and released a full screen camera phone OPPO R11s, designed to enhance the Japanese consumer mobile phone camera experience. The entry into Japan The market for the OPPO is of extraordinary significance, because Japan is a developed country market, but also a relatively closed market, Apple iPhone and Japanese brands are the mainstream of the local market, you want to make a breakthrough in the Japanese market, OPPO is bound to pay more Work hard.
At the same time, due to the fact that the market in developed countries places more emphasis on patent protection and also requires that enterprises have profound accumulation of patented technologies, OPPO started its patent layout in 2009 and entered the TOP10 list of domestic patent applicants for the first time in 2013, ranking China in 2015 Communication industry ranked second in the patent, mobile phone brands in 2016 to become the first domestic patent applications, in 2017 to become the only one patent licensing the largest mobile terminal company.
In addition to independent innovation, OPPO is also actively working with industry partners to work together to solve the patent problem.According to the United States Patent and Trademark Office (USPTO) data show that OPPO on January 17, 2018 one-time purchase of 37 US patent portfolio, patents involved From Intel, so far, among the patents that OPPO buys, some of them involve US patents in LTE, wireless communications and wireless networks, and the acquisition of patents has also become an important manifestation of OPPO's globalization. Nowadays, OPPO has already made its patent layout Covering Asia, including China, Japan, Europe and India, which also laid a solid foundation for the next step into the European market.
According to a study by BrandZ China Top 50 Outbound Brands, innovation is the number one factor driving the growth of Chinese brands, while consumers 18-34 (Millennials) have the highest recognition of innovation, which explains why OPPO can become On the one hand, OPPO is very good at identifying users' pain points and carries out technical innovations on this pain point. On the one hand, OPPO is a more popular mobile phone brand for young people. Last year, 77.53% of users of the R11s user group were 35 The following young people, of which 18-25 years old accounted for 34.28%, the highest proportion, while OPPO in the global market has more than 200 million young users.
It is reported that OPPO has set up six R & D centers in Tokyo, the United States Silicon Valley, Beijing, Shanghai, Shenzhen and Dongguan and other cutting-edge technology, the future will continue to focus on the user's core needs and continue to explore the integration and application of various cutting-edge technologies. OPPO, which emphasizes technological innovation as well as young users, will once again achieve self-breakthrough in 2018.
