The search for new business opportunities has become the common goal and direction pursued by many home appliance manufacturers in recent years, and it is already related to the hundreds of billions of companies that are already making hundreds of billions in the camp, the next offensive direction and future hopes.
In recent years, some appliance manufacturers in the pursuit of new business opportunities in the process of taking some of the commonly used methods, I found that the basic can be divided into two categories: one category, through the development of new technologies, new products, to have nothing, to open up a new runway, For example, new appliances, air purifiers, water purifiers, sinks and dishwashers for kitchen appliances, wall-breaking machines for small appliances, steaming and micro-baking machines, etc. These investment cycles are long, Faced with many market variables, can meet the demands.
The second is to accelerate the upgrading of products, to optimize the selection, self-evolution, the construction of a new impetus to the traditional products and markets to achieve the second development and activation; For example, high-end duplex partition washing machine, OLED TV, laser TV, As well as new retail such as online shopping for home appliances, etc. These immediate tests, but test the enterprise's comprehensive grasp of the industry, market and demand, that is, find the demand, but also to meet the demand, and even activate the comprehensive ability of demand.
These two kinds of measures are undoubtedly ultimately hope that through the development of the second and third new runway to gain growth.This is precisely the past three years, many home appliance manufacturers take the initiative to transform the Internet with the opportunity to change tremendous changes.Among them, The most representative, that is, Haier turned from appliance manufacturers Internet platform integrators, the United States turned from a home appliance business technology group, while Suning turned from home appliance retailers integrated retail solutions provider, the United States is from the home appliance retail Transfiguration home service providers, and even home appliances professional benchmark TV Skyworth, Gree Gree also have to make repairs, to seek transformation.
So, after going through trial and error in recent years, Pathfinder, for the appliance manufacturers, the largest commercial wealth in 2018 where? Overall, the basic color TV market is still confused period, the toss phase, in the consumer Demand is sluggish, product innovation blur, the short-term rapid rebound basically no hope; ice washing market is still exploring the new rebound direction of the channel, although the small home appliances but weak power, whether it is a new fan, water purifier or air purifier Are 'Difficult to rescue near fire', it seems only kitchen and air conditioner 2 category a bit drama.
However, from the market growth point of view, air conditioning was significantly weaker than kitchen electricity; from the growth of space point of view, air conditioning is also weaker than kitchen electricity, but from the industrial scale, air conditioning is far ahead of the kitchen electricity. The target is to hit the market size of 100 billion, while the biggest goal of the air-conditioning industry in 2018 is the market size of 300 billion. Undoubtedly, from the growth rate, space and size, kitchen appliances and air conditioners have a fight, but different .
Air-conditioning is undoubtedly a 'white horse'. Although experienced by the two natural years of 2016 and 2017, the third-party analysts in the industry are generally optimistic about the market growth in 2018. However, The demand for more sets of purchases, as well as the continued detonation of the rural market, is destined for 2-digit growth in air-conditioning market in 2018 will also be maintained.More importantly, the entire air conditioning industry broader market base, Gree and the United States are Hundreds of billions, while Haier, Oaks is in the tens of millions of camps around the growth of small but still strong demand, the upstream and downstream industry chain will naturally bring 'full potable'.
It is undoubtedly the biggest one in the home appliance industry in recent years. Not only are there enough room for growth, but also the high level of corporate profits, and more importantly, the entire market demand is in a period of rapid growth. Under the impetus of high-end and high-profit brands like Fangtai, Boss and Vantage, driven by the scale and branding of the United States and Haier, the threshold of the kitchen and electric appliance industry has been greatly raised, bringing the entire industry scale and the profit ushering in a round Double harvest, and will benefit from the real improvement of the decoration industry rate of renovation, as well as the improvement of township lifestyle, bring new growth opportunities.
From this point of view, air conditioning, kitchen have their own opportunities, but the back of the business is not the same path.Air conditioning is currently in a large number of small and medium micro, and even cottage, no-name, fake business after another, have entered the stage; At a time when the living space of SMEs continues to be compressed and struggled, they eventually have to be forced out of the channel. From this perspective, wherever there is a business opportunity, a large number of speculators will get together.