Tabio is a socks chain company mainly engaged in 'Boots under House', which is famous for its insisting on high-quality and unique production and sales mode and become a well-known brand of ladies' products. Tabio mainly focuses on socks, Develops and sells 3,000 to 4,000 kinds of socks each year, and its stores in Japan include direct stores and franchised chains, totaling 291. In addition, Tabio has two stores in London, England and Paris, France, and Plans to open new stores in China's Dalian and Taiwan regions As of February 2016, Tabio has a turnover of 16,696 million yen, a profit of 771 million yen and 266 employees. Earlier, Sichrich started out as a wholesaler of socks, starting his product development after launching 'Dan Socks' in March 1968 and entering sock retail business in 1982. Since then, cheap socks made abroad have started to flow into Japan , The socks industry in Japan have a huge impact, but Wisdom Zhizheng has always insisted on the pursuit of high-quality products, has been producing socks in Japan. Tabio's sales rank sixth in the nation's sock market with Top 5 in Okamoto, Fukuzawa, ATSUGI, GUNZE and Yoshino. Ranked No. 1 in Okamoto and No. 5 in the midfield, Providing wholesale services for products Fukuzatsu, ATSUGI and GUNZE are also large businesses, but their strengths are underwear and stockings, which account for only a small portion of these businesses.Socks These products are subject to seasonal variations Very large, summer sales are often very bleak, but in the cold winter sales will be doubled.The price is also those in winter, those wool socks higher unit price, the result will result in very poor sales and financial shortness of summer, but To pre-purchase winter products with higher unit prices, the operating conditions of the company will be unstable for a long time, so many manufacturers will also run other types of products while producing socks in order to make each quarter's business The amount can be relatively stable .Therefore, only a few socks in the world of production enterprises rarely, only a Tabio Japan, abroad, probably Germany is the only FALKE. To say Tabio's characteristics, in addition to the company specializing in the production of socks, there is always adhere to the domestic production in the 1980s, including the manufacturing industry, including many manufacturing, along with the appreciation of the yen continued operating conditions Worsened by the fact that some of the remaining socks factories were faced with bankruptcy or collapse despite the relocation of production sites to foreign countries and it is for this reason that nearly 90% of domestic socks sold in Japan are now outside Japan While Tabio integrated several of the remaining sock factories in Japan in the process and always insisted on domestically manufacturing. Tabio also brought two business strategies of 'making socks' and 'sticking to production in Japan' A lot of advantages, of which the first advantage is far beyond the high quality of other businesses. Tabio adhere to the core purpose of producing socks in Japan is precisely to make a better quality products. Even with the same machine because of the thread Suspension or the arrangement of knitting needles and other minor changes resulting in product quality vary widely. Process, such an integral part of the subtle skills in countries other than Japan is difficult to accurately convey. Over time, these small gaps will make the production of socks are very different in quality. Tabio sets itself the industry's highest quality standard above the Japanese Industrial Specification (JIS), and all products that do not meet this standard are not marketed. They prepare many instruments to check the quality of their products, Amending and improving the quality of products to preset standards In the socks production area in Japan, there is only one Tabio company with such a perfect production process and there are only a few companies that can do this even in foreign countries. Since 2009, Tabio has been cultivating cotton in farmland in Koryo-machi, Nara Prefecture, where the partner factories and logistics centers are concentrated, and puts forward the slogan "No pesticides or fertilizers." Most of the cotton currently used by Tabio comes from the United States And India, if the business of planting cotton in Nara can get on the right track, the localization of raw materials will no longer be a dream in the near future. The second advantage Tabio insists on its two business strategies is that they have a very wide range of products, and because Tabio specializes in the production of socks, their design resources are also very concentrated, and because the localization of the products Like the product design in a very short period of time can be transformed into physical .Especially the business owner of the socks socks can choose a considerable variety of products, from consumers can provide different patterns, different colors, different shapes, different lengths, different From a functional point of view, no company in the world is as good as the Tabio, and in addition to its best-selling items, there are often colorful and fashionable socks at its shops. It can be said that it is Tabio first opened the market for women's socks.If the socks are classified, basically can be divided into men's socks, women's socks and children's socks, of which the least sales is the lady socks in 40 years Before, stockings sales still justified, in addition to the basic women do not wear the habit of ordinary socks. Tabio from the twentieth century began to promote the campus socks for high school girls socks high school students at that time Known as a clump of youth (a generation at the peak of the population), this generation retains the habit of wearing socks even as adults, after which aerobics socks, leg warmers, and stockings with short skirts To get popular, it can be said Tabio cultivate consumers continue to try various types of socks spending habits.
FALKE socks are the most popular in foreign countries, especially in department stores in Europe, but FALKE's attitude toward the Japanese market is very negative. The head of this company paid a special visit to Tabio's shop when visiting Japan, He said there is already a shop in the country like Tabio where you can display so many socks of good quality and good quality, and now they have no room to re-enter the market. Although Japan's hosiery industry has been declining for more than 20 years, Tabio has always insisted on the localization of socks despite its high cost. If only the two major business strategies of Tabio are analyzed, some people doubt that they can grow up However, from another point of view, it is precisely because of the professional production of socks and production in Japan that Tabio is full of cheap imports of socks on the market domineering.
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