If you see the vast rural market, you will never say that the development of China's Internet industry has reached a very mature stage, because the broad rural market is more like a new retail market than the mature Internet links in the first and second tier cities Yet to be explored by the Blue Ocean.Although the Internet has had some impact on the rural market, its depth and breadth can not yet be compared with that of the city. From this point of view, the future of new retail in the rural market penetration and development may be Will be the final battlefield to determine the success or failure.
Many people will regard the concept of new retail as the main symbol of the e-commerce business to be retreated, but in the vast rural market, e-commerce still has strong vitality and space for development. At present, urbanization of rural life, Internet facilities Gradually complete, rural consumer spending awareness and changes in consumption patterns are rural e-commerce into a new stage of development.
If we consider new retail as the second phase of e-commerce development, the development of e-commerce in the current rural market is at a relatively early stage, and while the rural market can not afford the spending power of the city, rural The market's potential for consumption has always been to be ignored. So, why the rural market can not be ignored?
Large-scale, market sprouting, rural electricity supplier in urgent need of an outbreak
At present, the dual structure of rural and urban areas still remains unchanged, and the rural market is more like a virgin land that has not been cultivated compared with the maturity and perfection of urban development.In addition, the large-scale rural market and the gradual transformation of peasant consumption mode , The electricity supplier in the rural market still has a lot of room for development. In other words, the rural electricity supplier needs to emerge urgently.
The contradiction between market supply and user demand is still prominent.Ma Yun put forward the concept of new retail because of the current market, the size and number of e-commerce has been large enough, the need to re-sort the relationship between the two in order to obtain greater development In the rural market, however, the market supply is far from adequate and the purchase of goods is still the main pain point that beset rural users.
Although there are many small supermarkets in the rural market at present, the small supermarkets based on small towns still can not meet the growing shopping needs of consumers in relation to the huge consumer demand. How to strengthen the supply in the rural market to meet the needs of users Growing demand has become the immediate pain point and problem to be solved in the rural market.
Supporting is not yet complete, the advantages of e-commerce has not yet been fully developed.A series of supporting facilities based on e-commerce are in a relatively early stage in the rural market, which leads to the advantages of e-commerce can not be fully realized, Fast, accurate and so on in the city which has been quite mature advantages have not been fully played.
Take logistics as an example. Although many logistics enterprises now claim to cover relatively remote rural areas, they still spend a lot more time than the urban market when they really get the goods to the user quickly. Poor delivery outlets and low transport efficiency Is the main reason that plagued the development of e-commerce, and when it becomes a reality, the attractiveness of e-commerce to users in rural areas has dropped by half.
In addition to logistics, the rural infrastructure has not yet completed the same is also plagued the development of rural e-commerce is the main reason.Although many areas to achieve the village through, but the current speed of network facilities is still at a relatively low level. Many current e-commerce platform to buy, grab red envelopes and other marketing activities for rural users in terms of not have much appeal.Inherent network inefficiency determines that they can not get the benefits of these marketing activities, their enthusiasm for participation will be reduce.
The incompleteness of the supporting facilities represented by logistics and network ultimately determines that the development of the rural electricity market needs further development in order to reach a fairly mature stage.Optimizing the existing rural market facilities to promote the development of the electricity supplier into the future For a period of time need to crack the main reason.
Consumer awareness is weak, the concept of consumer obsolescence need more user training.Although the e-commerce shopping is a trend and can make up for the many drawbacks of offline shopping, but due to rural users less accepting new things due to weak consumer awareness, Consumer attitudes and other causes of the old caused many pain points and problems, plagued the development of the current electricity supplier is another major problem.
At present, many rural users still rely mainly on offline buying habits, awareness of online shopping and consumer awareness are in a relatively primitive stage.Coupled with the rural people's relationship consumption, human consumption and many other factors, Eventually led to many rural consumption in the lower stage.
How to cultivate the consumer habits of current rural users and cultivate their awareness of online shopping become the key to whether the rural e-commerce market can smoothly become a new consumer new continent in the future.With the development of e-commerce giants such as Ali and Jingdong Eyes shifted to the vast rural market, consumer awareness of consumption and future consumer concepts will open a whole new evolution.
Under the trend, the rural electricity supplier in the end where to go?
E-commerce to the new retail Nowadays, the development of rural e-commerce is in a new era of vigorous development.As the e-commerce giant's layout for the rural market continues to increase in the future, the rural market will have more consumption potential to be released , The development of e-commerce in the rural market will open a whole new stage of development. Under the general trend of vigorous development of e-commerce in rural areas, how can we really achieve breakthrough growth in the end?
To point with the surface, rural e-commerce market to take root.With the development of e-commerce industry in the urban market is different, the development of rural e-commerce needs the tendency of the stars, so that through different outlets to cover different people, different regions To achieve the full coverage of rural electricity market.Currently, the development of rural electricity supplier represented by rural Taobao, Jingdong countryside shop is being promoted and developed in such a way.
Through the deployment of venues, we can replicate the advanced experience accumulated by the e-commerce industry in tier-1 and tier-2 cities and provide centralized access to these outlets to enable rural e-commerce providers to quickly land in the countryside. Outlets, to form a trend with a dot, and ultimately let the rural e-commerce into a truly real benefits to people, finally accepted by rural users.
Rural electricity providers also need to nurture the user's consumer habits and consumer awareness is why the reason why electricity providers are accepted and familiar with the reason.With the growing maturity of the city electricity supplier, especially with the advent of the new retail era, The development of city e-commerce has entered a new phase.How to stimulate and promote the development of e-commerce in rural areas through feedbacking is the key to the future development of rural e-commerce.
Rural e-commerce requires users, infrastructure and many other aspects of nurturing in order to let its development be recognized by all. By nurturing rural e-commerce market to users, infrastructure and other elements, rural e-commerce to achieve leaps and bounds, and truly able to rural E-commerce development into a new stage of development.
Although the development of e-commerce has entered into the new retail era, the development of e-commerce is still relatively primitive in the vast rural market.Based on the complete infrastructure of e-commerce and the gradual awakening of consumer awareness in rural areas, The feedback from the business tycoons to the rural market will bring the development of rural e-commerce businesses to a whole new stage. Therefore, the development of e-commerce will gain new growth forces and achieve a qualitative breakthrough.