'iPhone6 has been a backup machine for me, taking advantage of an Android phone before the Spring Festival,' February 11, Mr. Wang, an Apple user, expressed a 'down-door' approach to Apple. 'It's hard to accept Apple at the expense of the system Smoothness at the expense of, to improve the battery life of the practice, even if Apple lowered the price of the battery, I will not change the battery to iPhone6.
In the two months since the end of December last year, Apple experienced "down-door", "battery door", "burn screen" and other incidents have not subsided, iPhone7 broke the 'signal gate', Apple had to recall part Phone repair free of charge, and even the iPhoneX have been high hopes Apple has also burst out 'could not answer the phone' and 'second half will be discontinued' and other negative news.
For Apple, the test is extremely tough, not only its own lack of innovation problems, but also from the increasingly plump wings of other competitors.
iPhone frequent situation, the user complaints surge
Apple launched a wide range of 'no service' iPhone7 recall maintenance plans on Feb. 5. Apple had previously confirmed that a small portion of the iPhone7 might show 'no service' in the status bar due to a component failure on the motherboard '(Even in the coverage area of cellular mobile signals).
Apple said that if such problems are found, they will be responsible for free maintenance if the previous official customer service in Apple caused a charge for maintenance, Apple will return user maintenance costs.
For Apple's solution, users do not seem to buy it. "Friends of a fat" in the Weibo said, 'such a big problem, actually just recall maintenance, had 15 days, had to empty the data. Is not a new machine? Powder, the price is getting higher and higher, the quality is getting worse.
Recently, Apple's "down-frequency door" is also fermented.Last year, Apple China issued a statement, aimed at reducing the performance of older devices to prevent accidental shutdown of the device to apologize, and proposed to reduce warranty iPhone6 models after the replacement battery prices, China Users to replace the battery price from 608 yuan down to 218 yuan.
User Wang told reporters that even if Apple lowered the price of the battery, he is not satisfied, 'has started an Android phone'.
Fruit powder Ms. Lee said that in recent years, Apple mobile phones have always had such or some problems. "Mobile phones are more and more important to the people nowadays and mobile phones will definitely be in a hurry."
According to Shanghai Consumer Protection Commission statistics, Shanghai Consumer Protection Commission received 964 complaints about Apple products and services in 2015 from 4,021 in 2016 to 2,615 in 2017, concerning battery quality, accidental shutdown and account theft , After-sales service and many other issues.
Cell phone sales fell more than 1%, iPhoneX will be discontinued
Apple released on February 1 last year's fourth quarter earnings report, the quarter revenue of 88.293 billion US dollars, an increase of 13%, net profit of 20.65 billion US dollars, an increase of 12%, revenue, net profit both set a record high. Apple is the largest contribution to many of the business in the fourth quarter of last year, iPhone revenue 615.76 billion US dollars, 54.378 billion US dollars over the same period last year increased by 13%, accounting for 70% of total revenue.
However, iPhone sales during the reporting period fell year on year.In the fourth quarter of last year, iPhone sales 77.316 million units, lower than the market expected 80.2 million units, down from the previous year's 78.29 million units fell 1.2%.
Less-than-expected sales, revenue and profits hit a record high, thanks to a substantial increase in unit price of the iPhone the current average selling price of 796 US dollars, higher than the expected 756 US dollars, of which iPhoneX's credit irreplaceable.
However, this is known as the most expensive iPhone in the history of the iPhoneX, has been controversial since the listing, it is frequently heard recently that iPhoneX will be discontinued news.
According to a report by mobile phone industry analyst Kuo Ming-kuo, iPhoneX is likely to be discontinued this fall due to the fact that sales in China are not as big as expected, a report released by JPMorgan Chase & Co. said in a report that the weak iPhoneX is not expected to improve immediately Throughout the first half of 2018 will face difficulties.
According to foreign media reports, about 800 users in iPhone official forum feedback iPhoneX can not answer the phone, the specific performance is : When a call comes in, you can not press the answer or hang up button.
New iPhone innovation encountered bottlenecks?
Many people should remember Steve Jobs on the iPhone4 signal problems when the answer, 'the signal is not good, please change the posture of a cell phone' and the recent series of events, Apple thought-provoking attitude 'down gate' occurred, Apple in 2017 12 Apologies for the release of the month 20, and introduced a battery price change service; for WeChat reward, after many setbacks, Apple canceled reward reward; recent iPhone7 recall, iPhoneX can not answer the phone and other incidents, Apple's attitude is very subtle, The outside world thinks, compared with Apple's "soft".
'Not Apple is not overbearing, but opponents have a strong voice.' Tang Xin, an independent analyst that.
Ding Tao, a veteran Internet watcher, said that during the Steve Jobs-Cook era, Apple did have some less arrogance than before and Cook was more modest.
The outside world believes that the lack of confidence comes from the lack of confidence in the product. In recent generations of iPhone products lack innovation. 'This result is the inevitable development of the industry, the result of excess hardware technology' Tang Xin believes that the new iPhone's innovation is not Less, but software application level can not keep up.
'Swarm ring wolf', China's market share fell 8.3%
Another manifestation of Apple's sleepy lies in the 'swarm of wolves', former partners have been strong up.
On February 7, Lei Junfa said in an open letter that 2017 will be the year in which millet is reversing and its market share will return to the top 5. Lei Jun also set a new target: the domestic market will regain the top ten quarters.
Huawei's consumer terminal business also made significant breakthroughs in 2017. Huawei's CEO Yu Chengdong said in its speech in the 2018 New Year, Huawei and Glory brand smartphones shipped 153 million units in a year, with China's market share topped and global share breakthrough 10%, ranking TOP3.
Research firm IDC released on February 7 2017 smartphone market in China shows that Huawei 90.9 million shipments topped the market share of 20.4%; OPPO, vivo, millet divided into two or four, Apple Shipments less than Huawei half, only 41.1 million units, down 8.3%, the market share of 9.3%.
In 2018, domestic mobile phone manufacturers will aggressively enter the overseas market, I believe Apple will encounter rivalry in several markets.On their own lack of innovation, the external eye-catching, Apple is in trouble? 'Stick to the hardware field, there is no other areas and industries Breakthrough, this is the biggest problem. 'Tang Xin said.And for Apple's Cook Cook, Ding Taoist believes that compared to Steve Jobs's breakthrough spirit of innovation, Cook is more of a Shoucheng Zhu, a professional manager Human role.
