36 Krypton learned exclusively from related traders that headlines today have completed the acquisition of the camera photo tool Faceu, with a total transaction value of about 300 million U.S. dollars.
The acquisition has been rumored a long time ago, in fact, Faceu in the first half of 2017 completed the latest round of 50 million US dollars financier when the capstone is today's headlines; and by the end of December 2017, 36 krypton and headlines known Faceu Negotiations have already taken place on the acquisition.
Faceu financing experience
Faceu is the second product of the original face Meng team.Compared with the traditional "shooting, editing and sharing" of traditional products in the market, Faceu's bright spot lies in using face recognition technology to "shoot" and "edit processing" Step merge, allowing users to real-time beauty in the shooting process or add dynamic stickers, WYSIWYG.
Faceu has been on the top of the App Store list since its launch in January 2016. According to App Annie's statistics, in December 2016, Faceu has been on the list of top iOS titles for two months and is on the Free Photography List In the four months to retain the top1.
According to the data released by Faceu Founder Guo Lie in his interview with 36KR in late October 2017, Faceu has 250 million cumulative download users a year and a half after rapid development, of which 75% of female users and 00 through QQ account users (70% of the total); the product MAU (monthly live) exceeded 80 million; every day, more than 100 million video pictures were produced and saved by the users in Faceu, and the user data increased by 5 times compared with the same period of last year.
Data from Yi Guan Qianfan
Third-party data show that in this category of camera tools, Faceu second only to the size of the beauty department of the beauty of the camera, and the merger SNOW B612 KILL basically the same, a smaller competitor and Tencent Department every day P Figure and the same rapid development in 2017 without his camera.
Faced with controversy over the value of the photolithography products, the typical case is the controversy over the cash-flow path investors took when listing Métuelo, Faceu previously positioned itself as a short-video social product rather than as a mere camera tool, Random video chat 'excited Meng portal', LBS friends meet 'Meng friends' and other social functions, but overall this road is still a resistance and long today.
Faceu's $ 300 million acquisition of the total price did not exceed the expectations of the investment industry, 36 krypton was informed that the current round of valuation of this round of valuation compared to Faceu last round of financing slightly higher.
It is worth mentioning that Faceu Meng Meng after the headline acquisition, have been named in Zhejiang, the East, Beijing, Jiangsu and other local TV Spring Festival Gala, it is reported that the headlines were originally volcano small video title East, Jiangsu Satellite TV, and shaking the crown Zhejiang Satellite TV, but the market rumors because of its audio-visual license expires, the headlines emergency transfer of these advertising rights to the newly acquired Faceu Meng Meng, which became the dog year television channel promotion number one winner.
For the headlines, it is possible to receive Faceu excitement from a large number of users at a relatively affordable price, supplemented by headline resources, synergistic shaking, and the existence of products such as volcano videos to explore camera tools, In 2018 left a big look forward to the market.