Apple launched the pressure-sensitive screen in new cell phones in 2015, but the promotion of this function did not reach Apple's expectations, according to foreign media latest news, this year's new phone, Apple will cancel the pressure-sensitive screen.
The so-called pressure-sensitive screen, the user presses the screen to take a different intensity, the system will be interpreted as an input method, which triggers different system functions and operations.
In fact, in the past few years, a large number of consumers have pointed out that pressure-sensitive screen is a tasteless function, practicality is not strong so far, there is not a large number of Android mobile phone manufacturers to learn this innovation, the introduction of pressure-sensitive screen Features.
According to the U.S. financial investment website MotleyFool, a researcher from Taiwan's Kaiji Securities Co., Ltd. pointed out in a recent research report that Apple will launch a variety of smartphones this year. Among them, a 6.1-inch LCD mobile phone will see Apple Discard pressure sensitive screen function.
Foreign media pointed out that although Apple later in all the phones are equipped with pressure sensitive screen, but this has not become Apple's major innovation technology expected.
The media pointed out that Apple cancel the pressure-sensitive screen function is actually a reasonable move, not only can reduce handset manufacturing costs, reduce product design complexity or manufacturing difficulty.
However, even if Apple cancels the pressure-sensitive screen in new cell phones, consumers will still be able to continue to buy older cell phones with pressure-sensitive screens. After the release of three new phones in autumn, Apple will cut sales of used cell phones. Last year, Apple also cut prices on the old phone, while the external sale of eight cell phones, the highest number of record highs.
11 years ago, Apple introduced the iPhone, and many innovations since the Apple mobile phone is also Android mobile phone manufacturers learn from, but the pressure-sensitive screen function did not change into a mobile phone industry boom. Later, a small number of Android phones also launched the pressure Screen function, but not for consumers.
Last year, there was an upsurge of innovation in the smartphone industry, with the theme of narrow bezel, high-screen ratio and 2: 1 slim and long screen. In addition, leading vendors such as Apple and Huawei started to develop dedicated processors with artificial intelligence, Hope to rely on the chip to bring some differentiated competitive advantage.
It is worth mentioning that last year's iPhoneX mobile phone, Apple introduced several innovative features, such as the first implant in the industry, three-dimensional identification sensor, the introduction of three-dimensional face recognition (Android manufacturers in the past have launched a flat face recognition ), In addition, Apple executives do everything possible to market mobile phone augmented reality.
But for now, some of Apple's innovations have not been copied by other handset makers, and according to Taiwanese media reports, Android handset makers will not emulate Apple this year, introducing face recognition or implanting 3D recognition sensors.
Apple's mobile phone market was augmented with a slightly flat market response that did not show up for Nintendo's PokemonGO games, according to agency statistics showing fewer and fewer augmented reality software from third-party developers and a decline in interest.
With Apple to give up pressure sensitive screen features, other Android phone makers will completely abandon this tasteless design, it is worth attention.