FIIL headset North American market layout | stationed in Europe and the United States high-end brand stores

In April last year, FIIL set up an overseas market headquarters in North America, and in August, FIIL smart wireless headphone brand FIIL held a conference in the United States to formally enter overseas markets. FIIL is positioned as a medium- and high-end brand in the country, with high-end brands in Europe and the United States, FIIL with innovation and technology Promoted to create a brand new brand, opened the North American market. Access to the user and the market recognition.

During the CES 2018, a reporter discovered the FIIL headset at the Caesars Palace brand store. The Caesars Palace, located in the heart of the Las Vegas Strip, is arguably Las Vegas's first themed vacation The hotel is also one of Las Vegas's most famous tourist attractions.While the relatively mature environment in the North American headset market, the competition of high-end brands is also very fierce, the global exhibitors are gathered here in CES 2018. FIIL as International brands have settled in their brand stores, demonstrating FIIL's international influence and gaining people's recognition. Foreign media are also paying more attention to FIIL.

A foreign brand how to get the local user's attention, foreign media is also more curious about this, Marcus Sanchez, director of marketing in North America, said in an interview, FIIL has been the depth of layout in all major high-end retail stores, such as Caesar's Palace, Fifth Avenue, etc. Marcus also said that the North American market compared to the Asian market there is a difference, the user is more focused on offline experience purchase, while the domestic market, users prefer to buy online.High-end brand stores, the recognition of users is very Help, FIIL series of products first recognized by the brand shop, followed by the user's attention also will increase, people are more interested in this high-end products. FIIL in the global market for a new retail pattern.

In addition FIIL headphones in the layout of the North American market, but also to focus on localization, FIIL North America team are from more than twenty years of experience in the headset industry, a deep understanding of European and American users for headphones, FIIL into North America is very Depends largely on user acceptance of the product, as evidenced by the fact that a second FIIL headset can burst in the established North American market.

FIIL has already landed in the United States several high-end brand stores, opened up the high-end market situation, on the new retail model, FIIL has come in the forefront of the industry, because the user experience for the product itself is more important. FIIL in the US market At the same time, the new retail strategy was launched in conjunction with the Chinese market to shorten the user's decision-making and purchase chain and quickly obtain users.

FIIL CEO Niu Ning said FIIL headphones will first enter the North American market, followed by the layout of dozens of countries in Europe and Australia.Fu Ning said FIIL will create a world-class brands, and adhere to the technological innovation route to meet people's pursuit of sound quality FIIL headphones combine technology and culture to deliver a premium experience for users.

FIIL headphones in the domestic positioning of high-end brands, local brands to internationalization, force North America is the development of the necessary ways, because the market environment determines the needs of users. Mature market demand for high-end headphones more robust. Global layout is FIIL headphones prove its strength and value.

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