Garmin is a US-listed company with a closing price of 61.97 U.S. dollars on the 12th of this month. It is only 4.6% higher than the 64-year high set by the U.S. in the recent "10-year high", a drop of more than 10% from the U.S. stock index In addition, Garmin predicts 2017 will reach 3 billion U.S. dollars (about NT $ 90 billion) by 2017. Most of the products are produced by Taiwan factories and have already replaced HTC Become the 'New Taiwan Light'.
According to Garmin's report released in the third quarter of last year, the company benefited from the trend toward "smarter wearable devices" and continued growth in the aeronautics and navigation market, with all three product lines achieving double-digit revenue growth, of which The 34% growth in outdoor navigation was also the brightest, with 15% and 10% for aviation and navigation, and the company also raised its full-year revenue target to 3.07 billion U.S. dollars due to better-than-expected performance, The estimated EPS is $ 2.90.
Garmin's major production bases are located in Nangang and Taoyuan in Taiwan. Each year, the contribution to Taiwan's export value and GDP is considerable. With a forecast of about 90 billion yuan in 2017, Garmin has surpassed HTC (with a revenue of 62.1 billion yuan in 2017 ) Huang Baozhang pointed out that Garmin's strategy is highly vertically integrated and has long since entered 'smart manufacturing' to a much greater extent than 'automation' that everyone is talking about so far to be able to cope with up to 15 million units annually and more than 70 Different items of product demand.
Huang Baozhang said that Garmin's products are designed to help solve the problems of users. In terms of their smart meters, Garmin can be able to make the training more efficient through a variety of ways, and this is called a smart meter! In addition, he also For example, Garmin is developing a new product that allows users to have different data when swinging different golf clubs, as well as the distance between different courses and different holes.
Huang Baozang frankly stated that Garmin has set up a plant in Yangzhou to win over the huge car navigation market in mainland China but is not large in scale and has a staff of about 200. As for the United States, after Trump came to power, Garmin set up a large manufacturing base in Kansas City in the future Specialize in aviation market.
For the whole product line, Huang Baozhang pointed out that Garmin has established a one-stop shop for consumers through experience-based shopping, after-sales services and other services through the establishment of a direct-run brand experience center, which has been set up in the Asian market by the end of 2017 62, of which 38 are from Mainland China, 8 from Taiwan, and 6 from Malaysia, 5 from the Philippines and 2 from Indonesia, while Indonesia and South Korea each have 1. He stressed that there are several After entering the store, has become the department store floor 'King of counters', shows that Taiwan's sports and leisure atmosphere is quite popular.