BOE official microblogging recently released a message that the Ministry of Industry and Information Technology CCID Research Institute released on February 8, 2018 "Home Appliances Online Shopping Analysis Report 2017" (hereinafter referred to as "home appliances online shopping report.") Shows that in 2017, the overall size of China's home appliance online shopping market reached 490.6 billion yuan, an increase of 27.6% over the same period of last year, and the penetration rate of online shopping for home appliances reached 26.5%, up sharply from the previous year, while the market share of more than 60% of JD Electronics attracted many well- Official microblogging appliance brands have a message, more than 130 companies and more than 50 agencies congratulated on the achievements made by JD.com.
As we all know, household electrical appliances are still large consumer goods for Chinese consumers, their purchase more cautious, seeing the truth of the shopping is still the mainstream, offline channels to understand the product and purchase has always been the general trend of consumers. The rise of online shopping and gradually from small pieces of products to the transition to large appliances, really hard.After all, the eyes can not see, hand touch and need more long-distance transport fear of causing bumps, for domestic users have a certain risk.But in recent years the B2C industry Of the development craze for traditional home appliances 3C sales promotion role is very clear.From "home appliances online shopping report" data can be clearly seen that home appliances online shopping is being more consumers recognized.
By more than 100 companies trust or open a new situation
Electricity is currently the biggest advantage lies in the price and logistics, Lynx, Suning mentioned even during the New Year can still be home appliances purchase and distribution services to protect the normal delivery. Jingdong will also continue to rely on its Jingdong logistics services. "Home Appliances Online Shopping Report For example, Jingdong helped the United States achieve sales of 21.5 billion yuan in 2017, while the United States practiced the "Jingdong Speed" through the Internet e-commerce platform. The unbounded retail concept has a positive effect on the brand manufacturers.
In 2017, more and more home appliance brands have increased their investment in the online market and have grown together with a number of e-commerce platforms. Jingdong also works closely with many home appliance manufacturers to achieve an outbreak online. In 2017, the overall improvement of the home appliance industry, White goods sales growth faster, we have to recognize that the health products have a new trend of cognition, while consumption of high-end trend is obvious, the future of home appliances will likely continue the path of high-end products.Especially appliances brand concentration more and more The higher the brand value is gradually reflected and increased, more and more consumers began to choose and recognize the quality of smart green products, while Jingdong, Suning, Lynx and other e-commerce platform most of the sales are well-known brands.
Online sales sought after online and offline Qi force
In 2017, the competition pattern of Jingdong, Tmall and Suning in the online shopping market of home appliances was solid, and such large-scale promotion benefited from the increase of the average price of products and the opening up of rural markets. The data shows that the sales volume of TVs, refrigerators, washing machines and air conditioners exceeded 50 %. In 2017, the sales volume reached 174.6 billion yuan, of which air-conditioning ranked No.1 at 64.8 billion yuan, with TV, refrigerator and washing machine at 2-4 billion yuan, 29.9 billion yuan and 25.7 billion yuan respectively.
It is understood that the market share far ahead of the Beijing appliance. "Appliances online shopping report" data show that investment in home appliances sales Jingdong more than other product lines, 3C home appliance for the start of JD, has some advantages. Jingdong in the original Jingdong Logistics to maintain the delivery speed under the premise of increasing channel construction continue to consolidate the advantages, followed by the concept of unbounded retail for manufacturers to transition from the retail platform to the service platform for the transition, so that the appliance industry to share the resources and capabilities of Jingdong and jointly promote the development of the industry.
Suning because of its online Suning Tesco and Suning offline store linkage effect, and effective for partners to provide all aspects of operating data and marketing products and services to help achieve the purpose of enhancing brand sales.Tycat through the double 11 new species 'Become a leader in the home appliance industry selling the next five years, and with more than 500 million active users of Lynx, to help brands to identify new opportunities through big data, shorten the R & D and marketing cycle, especially in the appliance manufacturing industry.
Although some market experts predict that 2018 may be the 'small year' in the home appliance market, since the desire to spend will have an accumulation period every few years, it is possible to enter a turning point in the consumption platform after the release of consumer kinetic energy in 2017, However, the addition of a consumer upgrade may offer new opportunities for the future