At 4:00 pm on February 11, CCTV held a media briefing on the Spring Festival Evening at CCTV's Lao Tai site. The Waxi Metropolis Daily-cover press was invited to attend.
CCTV is responsible for commanding the Spring Festival Gala broadcast on the leadership of Comrade Jiang Wenbo, at the ventilation meeting, the external release of CCTV new technology content. Jiang Wenbo is pleased to announce: CCTV 2018 Spring Festival Evening, CCTV will provide 4K ultra-high-definition Spring Festival on-demand services. During Spring Festival this year, users in Beijing, Shanghai, Guangdong and Guizhou can order 4K Ultra High Definition CCTV Spring Festival Gala through the 'CCTV Zone' interactive TV platform set up by CCTV in the cable television network.
According to Huaxi Dushi Bao - Cover News reporter understands: At present, China's cinema show resolution is 2K. The CCTV Spring Festival GalaTech led high-tech technology, the audience can see the 4K Spring Festival night production.The main meaning is that the audience watching 2018 CCTV Spring Festival Evening, Can see the Spring Festival Gala, far more than watching movies in the cinema, the picture is also clear, but also wonderful.
Jiang Wenbo introduced, in order to achieve the 4K Spring Festival Gala production, CCTV has completed the construction of 4K ultra-high-definition television production system in the Spring Festival Evening HD TV broadcast at the same time, you can simultaneously produce 4K ultra-HD version of the Spring Festival TV program.
CCTV 4K Ultra HDTV's main technical indicators: a resolution of 3840X2160, frame rate of 50P, image quantization bit is 10bit, with HDR high dynamic range, color gamut ST 2020, 5.1 surround sound and three-dimensional sound.
Jiang Wenbo interpretation that, in plain language, CCTV ultra-high definition 4K TV definition is 4 times the high-definition television, higher than traditional movies; color reproduction relative to high-definition television has significantly improved to the level of the movie; sound effects and theater The stereo effect of sound can even exceed the theater.The audience can experience the audio-visual experience of the theater at home.It is foreseen that the long-awaited Home Theater under the CCTV 4K Spring Festival Drive will surely become a reality.
At present, CCTV has set up CCTV Zone in more than 20 provincial cable television networks in China and adopts SP service mode to directly provide personalized VOD service to more than 50 million users. After the Spring Festival, China Central Television Area '4K system construction, the first half of the country can cover cable subscribers.
In addition to the 4K Spring Festival Gala, there are many new technologies for CCTV Spring Festival this year. To highlight the festive atmosphere of the Spring Festival, with the theme of 'New Era, China Year', more than 20 cities in the country will select city landmarks and show them in light show The new era of beautiful China. CCTV Fuxing Road office area will also be the main building light show, Spring Festival Gala live, CCTV light show will broadcast live show.
Spring Festival Evening main studio on stage lighting special shooting equipment for three-dimensional improvement, live auditorium and stage integration, Spring Festival Evening Festival festivals will be more lively atmosphere.
This year CCTV will also launch more than 30 Spring Festival Gala VR short videos around CCTV Spring Festival Gala and the main sub-venue. Through the CCTV mobile client, you can directly see two-dimensional video or watch a 3D video with a helmet.
@ Spring Festival Evening tailored for young people, the third appearance, @ Spring Festival Evening will use the Internet favorite young people to express ways, such as facial expression package, short video self-timer, New Year's videos, etc., to promote large- Young people accompany their parents to see the Spring Festival Evening 'has become a major feature of this year's New Year's Eve.
This year, CCTV Spring Festival Evening spread more rich media, CCTV, CCTV and other CCTV mobile client, and IPTV will be simultaneously broadcast CCTV Spring Festival Evening.