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To see the information environment around us today, we must say that the popularization of the mobile Internet has extended the breadth of the information ingested, thus limiting the depth of our information ingestion. Our daily vision is always full of fragmentation The 'over' problem of information - that is, 99% of the things that have nothing to do with us, or that are of no value to us in the 'tried and seeming' thinking mode. McLuhan once said: "We created tools that in turn shaped us." And now it's the same: once you get used to the 'low-cost, high-reward' stimulus, it's hard to do those high Putting it in 'and thus becoming' inefficient diligent '- it seems to be busy every day, but in the end nothing is gained. Why? Because you are diligent in tactics, you are actually deliberately avoiding the really difficult but more valuable part - strategic thinking and strategic decision-making, and this lazy strategic thinking will eventually lead to your strategic decision-making mistakes, Fall into the trap of low growth. In fact, the greatest sadness in life is to spend all your life's cleverness on the hard work of the body, and in order to be a real 'high-growth group' and prevent you from running counter to your expectations, we must learn and maintain the ability to think deeply I hope this article will inspire you today. 
01 Many people prefer to be 'inefficient and hardworker' and not willing to think deeply The following story, people are often used to illustrate the issue of execution. In fact, only know one, I do not know the second. Zhang San and Li Si were also employed in a shop, holding the same salary .After a period of time, Zhang San promoted salary, Li Si did not, so Li Si find the boss theory. The boss said to him: 'Li Si, you are now going to help me go to the market to see what is sold this morning.' A short while later, Li Si came back from the market and reported to the boss: "Only one farmer pulled a cart of potatoes to be sold." The boss asks: 'How many?' Li Si did not know, so he ran to the fair and then Back to tell the boss: 'A total of 40 bags of potatoes.' The boss asked him again: 'The price?' Li Si said: 'You did not call me asking prices.' So the boss let Li Si sit down and rest, and called the three, commanded him to do the same thing.Zhang San came back to the boss to report: 'Today there is only one farmer in the market selling potatoes, a total of 40 bags, the price is Two cents a penny a penny.I looked at the good quality of these potatoes, the price is also cheap, according to our previous sales, 40 bags of potatoes in about a week or so can all be sold, will be able to make money. At this point the boss turned to Li Si and said: 'Now you know why Zhang San's salary is higher than you?' From the execution point of view, there is no sense of responsibility for Li Si's work; but further analysis, his thinking there are problems, he is not as good as two Zhang San: First, do not want to think more deeply, and second, take a low-level way of thinking, in many ways can not think. Bertrand Russell said: Many people would rather die than reluctant to think, and in fact they did not really think about death. Observing the many seemingly diligent people around us, but not mixed, why? Because they are 'inefficient diligence'. 'Ineffective Diligence' has two traits: unwillingness to think deeply, and low-level thinking, which leads to inefficient, slow performance and slow growth. The reason why inefficient diligence is reluctant to think deeply and take low-level thinking is because these people do not think deeply. The difference between learning slag and learning tyrants lies in deep thinking. The difference between ordinary employees and excellent employees also lies in deep thinking. The difference between a small boss and a big boss lies more in deep thinking. 02 from 'passive learning' to 'active learning' upgrade Deep thinking, first of all, from 'passive learning' to 'active learning' upgrade. Most people from the beginning of school, get used to being led by the school and the teacher's teaching plan to go nose; to the workplace, the instruction and supervision of superiors driven action.This is the so-called passive learning and passive thinking. Li Si is such a person. Taking such passive learning and working methods, people keep abreast of the pace, follow other people's thinking, neither steal lazy, as tired as dogs; do not do anything, can not do bit, the heart is full of pressure . The active learning is not the case .I noticed that some of those schools Ba Ba, they have their own learning programs and learning rhythm to self-learning in their eyes, the school unified learning plan and the teacher, just one of them I have seen a high school hegemony, high school has completed all high school curriculum. When I was a young man, I was very much at work. I wondered why my boss was not as good as me, but when I criticized me, I could always see what I could not see and come up with something I could not think of. A colleague explained that because the leadership is more experienced than I am, I will not accept this evil, so I decided to become passive and active: First of all, I force myself to value and feel at ease my job. Secondly, based on the understanding of job responsibilities and departmental goals, we should formulate our own higher-level, systematic and systematic study plans and work plans. Then, looking for problems on their own, and with problems in the department, both inside and outside the industry to conduct a wide range of learning and thinking .This time, the key is to invest spare time in learning and work. As a result, after a period of time, I quickly found the feeling, look at the problem, think of ways, do things, can step on ideas. Within my area of responsibility, I have the information, knowledge and insights I have in front of the leader, which not only improves my performance but also my boss's appreciation, and I also feel I feel I have a job Inner interest, but also feel comfortable, not the same as the pressure in the past. 03 Growth depends on how fast you choose 'high growth' or 'low growth' I have a telephone sales department below the company, many sales staff mediocre performance, have not grown for a long time, while some outstanding sales staff, their performance often significantly exceeded the average .Beginning of the management analysis, that the general performance The staff did not work hard enough because they did not call enough, and later I called in the field statistics and telephone recordings, after some understanding, I found out that was not the case. For those with average performance, most people did not have more phone calls than good ones Less, some more than outstanding staff. What are the real reasons behind their performance? After further understanding, found that the reasons for their performance gap is the list of potential customers on the phone. The performance of the general staff practices: Always use the list of potential customers provided by the company, day by day from mechanical work according to call to get off work, and the formation of work habits, never tired. Performance breakthrough, complained about the list provided by the company not good. The best sales staff practices: First, make full use of the company list, brains, every day after the analysis of the customer after work, and then treated differently, likely to spend more time on potential customers and their own design targeted words ; Second, do not rely on the company's list, find ways to overcome difficulties to open up a new list of channels. I think the main reason for the impact on a person's growth rate is whether to devote your time and energy to choosing a 'low growth area' or a 'high growth area'. What is a 'low growth area'? 'Low growth areas': one refers to those familiar with the job and long-term repeat of your work and work habits, which often improve less, can not bring sustained competitive advantage, performance breakthroughs and enhancements. The messy and scattered scope of work can not improve because of lack of focus and depth. Since many people are not willing to face strangers and need to devote themselves to new learning efforts and brainstorm risks, they prefer to stay in 'low growth areas.' Therefore, 'low growth areas' Trapped in them, unable to extricate themselves 'comfort zone'. Many people who devote their time and energy to this 'low growth area' seem to be busy every day, working hard every day, and even fulfilling and satisfied with themselves. As everyone knows, due to the slow progress, it is gradually being thrown away by another person who has grown at a high speed in a "high growth area" every day. What is a 'high growth area'? 'High growth areas' include: new jobs that can drive career advancement and professional progress; improvement of previous jobs; learning new ways of solving new problems; From 'low growth zone' into 'high growth zone' is a further escalation of deep thinking! In the above case, the average performance of the staff, they are behind, because they stay in the comfort zone and stay in 'low growth area' and those outstanding performance of the staff are chosen in the 'growth zone' struggle and learning, Therefore, their ability to continuously improve, bottlenecks continue to break through, increasing resource advantages, performance continued to grow. 04 The biggest misunderstanding of life Think of strategic shortcomings can be used tactical hard earned to make up A few years ago in the upsurge of entrepreneurship, I know a fellow, he was thirty years old, but also by the tempting mood, said I decided not to work, start a business as a boss. He took out the money ready for marriage and buy a house, together with the money raised by many friends and relatives to find more than a million and opened a restaurant. I happened to go to dinner and hit him.After eating, he asked me how to do the restaurant? I tell the truth, you ah this there are two strategic issues: one is the remote location, and the other dishes are unique, taste good, but according to my understanding of the surrounding people, you are a bit not accurate positioning, Not as high as not low. This fellow listened a bit unhappy, talked to me about what the craftsman spirit, excellence excellence first Commodities .Finally, he said that this section is a bit biased, but the rent is cheap, I can save the funds used to make Advertising, engage in publicity, started brand, or cost-effective. Later I heard that he did a great deal of advertising and promotion efforts and many actions, such as WeChat promotion, the store prizes promotions, promotions, send people to advertise leaflets at the junction, to the nearby cell and office advertising. Marketing marketing books mentioned in the promotion of surgery, he almost used it again, but in the end still powerless, six months later they closed down. I found that many people have a blind self-confidence, that the strategic shortcomings, you can use the correct tactics and increase investment in tactical resources to make up to save. This is essentially tactical diligence to cover strategic laziness.You are very tactical hard, but actually deliberately avoided the real hard but more valuable part - strategic thinking and strategic decision-making.And this kind of ' Strategic thinking lazy 'behavior, will eventually lead to your strategic decision-making mistakes, the result may be a stray from the ages of hate. The choice of "low growth area" or "high growth area" mentioned above is all tactical thinking. If you choose rightly or rightly, it is still not enough. More important than the depth of tactical thinking, strategic thinking is the depth. You must take the strategic decisions that determine the overall success and failure of your career as a top priority, strategically learn more, be more brainy, spend more time, more choices, more comparisons, and do not bother with the slightest telling of lazy strategic thinking. Be able to 'be patient, wait, quasi', be patient, always ready to create opportunities, but do not act rashly. If you are a company owner, you have to choose a good business, a good business model, take the opportunity to match opportunities with your core competencies, key resources, and values, and then develop your company's strategic development plans. If you are a professional in the workplace, you should choose your job well and make these choices appropriate to your professional, potential and value, and then, depending on the environment and the company's future development, your future opportunities Develop your own long-term career development plan and new competency learning plan. The biggest sadness in life is spending your entire life's tactics on tactics.When you look up and look up, what you do to keep improving, where your occupation or profession has declined, or your social and personal values are low or advanced The general direction of the wrong strategy.
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