Has been building materials city, monopoly store 'monopoly' central air conditioning, central heating, the whole house water and fresh air system market may want to continue a new round of reshuffle.
Reporter was informed that in a few days ago, Suning, Shanghai, the deployment of the meeting, the central integrated category as an important annual category, referred to the annual Raiders in the core position to rely on their own advantages in the appliance sales, strong consolidation in the central air conditioning, fresh air system Central integrated product market share and industry status.
In recent years, as consumer health awareness and consumption upgrade to improve the proportion of rising demand, residential central air conditioning, home central heating and the whole house water purification, fresh air system market was further opened up, showing explosive growth.
Taking central air-conditioners as an example, the data shows that in 2017, the overall capacity of Shanghai's central air-conditioning market is about 8 billion yuan, of which 32.5% is home improvement and retails, with a market size of about 2.5 billion yuan, while Shanghai's central heating home improvement market is about 1.5 billion yuan, Coupled with about 2.1 billion works, however, in the past few years almost by building materials, 'husband and wife' store occupy an absolute market share.
Relevant person in charge of Suning said that the current market, the price of husband and wife wife shop opaque, standardized service is not uniform, the decoration process is easy to increase, and the after-sales did not protect, has become a criticism of the industry.In addition, relatively speaking, in these categories of small brands Relatively more homogeneous competition is relatively obvious.
'In this regard, Suning has a natural advantage in these categories already have a complete supply chain, and the price is transparent, there are perfect after-sale protection.' 'The aforementioned official said,' and integrated other categories, the ability to integrate multiple brands Resources, the whole family one-stop service package more favorable appliances.
In recent years, Suning gradually laid the central area of integration.Central air-conditioning, for example, Suning has been one after another and Whirlpool, Hitachi, Toshiba, Daikin, Gree, the United States, Haier and other mainstream central air-conditioning brand in-depth cooperation, the first in the national line Suning stores set up Central air-conditioning professional exhibition, and equipped with a professional design, installation, after-sales staff to jointly build a transparent price and service system for consumers to provide a standardized market consumption environment.
In the past year, Suning entered the fresh air system with strong strength. It has reached strategic cooperation with more than 20 brands such as Matsushita, Edison, Brown, Lanshe, Gree and Daikin, implemented a transparent, standardized and one-stop household central air conditioner, Fresh air installation service.
In terms of channel construction, Suning will further expand its online and offline channels according to Suning's plan for the next three years. By 2020, Suning will open 1,000 stores in Shanghai with a sales volume of over 100 billion yuan
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