Softbank Group President Masayoshi Son, officially announced in 2017, he hopes to make Softbank 300 years of survival of enterprises, as the idea of the plan, then in February 2018 earnings presentation will be explained, Sun Zhengyi named the group strategy Sun Zhengyi said that enterprises engaged in a single undertaking such as SoftBank's IT business have a life expectancy of only about 30 years, no matter how innovative the business model at the time of starting a business and will reach the limit 30 years from now, For example, the PC that came out in 1981 started to decline in global sales volume after 2012, roughly in line with the 30-year principle.Therefore, to allow the enterprise to survive for 300 years What is needed is to continually create and transform undertakings. From the nineteenth to the twentieth century, there were many chaebol who continued to invest outside their own businesses and maintained their existence by other undertakings when some undertaking was weakened. However, the system of plutocrats must ensure a survival of 300 years , Still not easy, for example, Japan's leading chaebol, Mitsubishi (Mitsubishi), the business system is indeed across multiple areas, but few areas are the industry first and the world first, This kind of chaebol can be described as a dead-end insensitive pest, but not an ideal enterprise of Sun Zhengyi and an undead and phoenix-type enterprise that continues to drive social and human development.Sun Zhengyi's hope of a group strategy is that every part of the group in its In his area of industry, he is the industry champion and as such, it is a valuable enterprise, and as Masayoshi Son realizes his group strategy, Masayoshi Son states that the core is at the SoftBank Vision Fund, which uses $ 100 billion Investment fund to invest in the top companies in the industry, whether now overlord, small startup with great potential, or even the way to invest in Uber, drip, Grab and top the industry. However, Sun Zhengyi pointed out that group strategy does not require the acquisition of management rights. Softbank's foreign investment often only purchases 20-30% of the equity, and the operation is still performed by the original team , To avoid the elderly and lay people into the new and unfamiliar with the field of common error decision-making, group strategy requires that all career companies have a high degree of self-discipline, and their own market In addition, Softbank will not insist on mergers or acquisitions, nor will it even require its name-changed or linked soft-silver brands, for the number one company in the industry is more than the value of its existing brand and even the arrogance of its managers More valuable; and for the business vision of the operator, will naturally understand the use of Softbank funds, brands, and platforms, and other leaders in various industries, can create much value for their own products or services.Japan MyNaviNews pointed out , ARM (ARM), which went public in 2016 when it was acquired by Softbank, does not meet the explanation given by Son Zheng in the group strategy statement. This means that safety and security are the exception or the future safety and security will be listed again. Both are worth observing.