With the gradual popularization of social media, Thailand is not only the country with the highest penetration rate of mobile social media in the world, but also the capital with the highest number of Facebook users in the world. According to the Bangkok Post, Users spend more time browsing social media and online videos every day than in many countries around the world.Hostsuite, a social media management company, and We Are Social research show that Thailand is the tenth country with the highest penetration of mobile social media in the world, The number of Facebook subscribers also ranks the eighth in the world, with Bangkok taking the largest number of active Facebook accounts in the world. According to the 2018 Global 2018 global overview, Thai Internet users spend an average of 9.38 hours a day Internet, the highest in the world, followed by the Philippines, Brazil, Indonesia and South Africa, respectively, 9.29, 9.14, 8.51 and 8.32 hours.Statistics also pointed out that Thailand's mobile users one day using mobile networks for 4.56 hours, the same global Highest while Thailand's social media (mobile and non-mobile) penetration rate of 67%, ranking eighth in the world, second in the 92% in the United Arab Emirates, 84% in South Korea, 76% in Taiwan, 75% in Singapore, 67% in Malaysia and 67% in Argentina, with a global average of 39% .Bangkok has the largest number of 22 million Facebook active account.This phenomenon is closely related with the development of the country's electricity supplier market.According to the market research website Socialbakers research shows that compared with Vietnam and Malaysia, between 2016 and the third quarter of 2017, Thai e-commerce consumers accustomed to using Facebook shopping or Visiting more products than Vietnam and Malaysia, 237.6 out of an average of 1,000 users would use Facebook to shop and share and respond to related posts, with 208.9 and 109 in Vietnam and Malaysia, respectively. It is worth mentioning that unlike the United States and Canada, Facebook users are not very old in age, although the age of Facebook users in Thailand mainly falls between 22 and 40, and 50 Of users continue to grow; as for other social media platforms, including Instagram, Twitter, Youtube and LineTV, it is attracting more young users use.
