The report predicts that in 2014, China's mobile phone market will have 442 million retail units in 2014, down 4% from the same period of last year and the retail scale of China's mobile phone market will enter the frozen period of growth.
The company is located in:
GfK expects retail sales in China's mobile phone market to reach 1.09 trillion yuan in 2018, an increase of 7.1% over the same period of last year. The average price of smartphones in 2018 will exceed 2,500 yuan. The product structure will continue to be upgraded iteratively. However, consumer concerns have gradually shifted from hardware and configuration to brands , Experience the direction of transfer, focusing on consumer value deep plowing.
The company is located in:
In addition, the most prominent feature of the Chinese market over the past few years is that the TOP5 brand is completely fixed, forming a 'T' pattern and entering the giants' competitive era. Elephant fights, ants suffer, second-tier brands are under pressure and 'stable' becomes the key to survival. Internet Thousands of brands after the second blood washing, small brands face the crisis of survival, focusing on 'deep' at the survival.
The company is located in:
Mobile phone manufacturers 'T' pattern will also spread to the upstream and downstream industry, the industry intensified.From the upstream components and other industries to ODM, by the highly concentrated mobile phone brand resources, the mature supply chain market will be T Type of evolution, and full screen, FaceID, wireless charging, waterproof, fingerprints and other new technology applications will still maintain a strong momentum, but these features difficult for consumers to switch to form a strong driving force.
The company is located in:
In addition, there is still channel retail affected by the 'T' pattern.With the third retail revolution, the emerging intelligent experience stores will generate explosive growth due to macro-passenger migration, adjustment of manufacturers' policies, rising operating costs, Product category differences, big data applications and other aspects of the impact of retail resources will gradually be concentrated to the top.
The company is located in:
In the semi-annual report of China's mobile phone market in 2017, GfK first proposed that the third retail transformation promoted by Internet vendors and e-commerce providers should be launched. The core of this change is to create a platform for traffic and large-scale support. Portfolio, while the store moved from the traditional street shop to Shopping Mall, the third retail transformation into the Internet following the retail channel (Lynx, Jingdong line expansion), manufacturers (millet and other Internet brands focused on the outbreak), the third Forcing the revolution in the mobile phone industry to impact on retail, production, revenue, data, ecology, passenger flow, etc. Depending on the intelligent experience store exploded by scale, the intelligent hardware industry has broken the bottleneck which lacks the experience of offline channels, and the vertical link Fully open up, consumer touch, cognitive, experience geometric growth rate of frequency, scale of demand amplification;
In addition, in terms of 5G GfK believes that operators actively promote the development of 5G, the focus will be from 3G, 4G era of mobile products to the 5G era of things, smart cities, car networking, smart ecology, cloud services and other diversified, Terminal subsidies will be further shunted IoT hardware, while the terminal subsidies in the gradual pressure drop, linked with the user value trend, 5G dividend for the driving force of a single product to be rational view.
In terms of smart eco-layout, handset manufacturers, channels, operators and home appliance manufacturers are divided into four countries and grab ecological entrances, thereby breaking the balance of user value boundaries.
The company is located in:
