In addition to being constrained by factors such as the penetration rate of mobile phones and the change of mobile phone subsidy programs by the telecommunications industry in Taiwan, the smart phone market in Taiwan is expected to have an annual shipments of mobile phones. Corresponding to mainland mobile phone operators such as Oppo, Huawei and Xiaomi, Market resources deepen investment, the market believes that this year's mobile phone market will account for increased volatility.China's three major handset brands mobile phone sales can rapidly increase, in addition to Huawei's mobile phone this year have the opportunity to challenge the 170 million mark, into the Apple (Apple) and Expected to squeeze into the world's second largest mobile phone factory rankings, this year Oppo global mobile phone layout strength also continued to move, in addition to the recent entry into the Japanese SIM-Free market, the other mobile phone business has also expanded to Southeast Asia, South Asia, the Middle East, Africa and In addition to the rapid growth of mobile phone sales in Southeast Asia and India, Oppo also set up R & D in Silicon Valley, Japan, Beijing, Shanghai, Shenzhen and Dongguan respectively in response to the demand for innovative mobile phone services in 30 countries and regions in Oceania. In addition, millet in the global layout also accelerated, in addition to its products have now entered the world more than 70 countries and regions in sales, and in India, Indonesia, Russia and other markets have good sales surrender, the other before millet has also said that its expectations in 2.5 years, crowded down to become China's largest mobile phone brand manufacturers in mainland China. Also because of the global mobile phone manufacturers brand development Success, so that it can have better resources and cost advantages corresponding to market competition.Taiwan market, for example, following the recent Oppo widening access and diversified advertising marketing resources, with the introduction of cost-effective mobile phone products, so that its R11 series In one fell swoop in Taiwan to become the most popular mobile phone products, in order not to Oppo beautiful in the former, recently Huawei and Xiaomi have also made new layout movements in Taiwan, in addition to additional investment in marketing resources, and the new experience stores and Monopoly Store as a new weapon to lift the brand image and strengthen sales and support services, the other Huawei this year will also strengthen the low-end mobile phone models introduced in Taiwan, to sprint market share.Market believes that the current sales of mobile phones in Taiwan before The top ten rankings can be divided into three major regions, one of which is the leading group under the leadership of Samsung Electronics and Apple. The average monthly sales account for over 15% of the total. The second leading group Then by Oppo, HTC, Sony Mobile, Asus and other more data, the average monthly sales of mobile phones fall in the range of 7 to 9%; the third leading group accounted for the fall between 2 to 4% in recent months in Taiwan Mobile sales statistics as an example, in addition to Oppo mobile phone sales in Taiwan has won 8.6% of the total, second only to Apple, Samsung Electronics, Asus ranked fourth, the other Huawei, millet performance is equally impressive recent, respectively, 2.7 %, 2.4% of the mobile phone market share, ranked No. 8, 9. While Huawei, millet firm No. 3 leading group position, with the new marketing strategy, it is estimated that both the proportion of sales in Taiwan this year, Is expected to further increase to 4 ~ 6% up and down, by the mainland's three major handset makers in Taiwan mobile phone sales can push up, it is estimated that he will also form a larger plant competitive pressures.
