We are in the mobile Internet era, receiving countless messages every day, after the ebb and flow really can read and understand the news is very small, and those people to access the news, most of the commonalities that can affect people Of the emotions, whether it is to learn the motivation, or moving the ingredients, can get the public attention are successful information marketing.In information dissemination need to grasp the people's emotions, corporate marketing is the same reason, the successful emotional marketing must be ' ', Watch the art of heart.
Blink of an eye, the 2018 Year of the Dog Spring Festival is approaching, the Spring Festival as the most special emotional festival in Chinese culture, naturally, ultimately, companies seized the emotional marketing brand in the hope of improving visibility.Among them, the marketing content is good or bad, and decided Whether the brand marketing strategy can achieve its goal
February 1, Haier launched a new emotional marketing commercials, unique content point of view, aroused the memories of countless users, and access to industry acclaim films, Haier refrigerator accompany the hero a 12-year Lunar New Year cycle, Become the protagonist at the beginning of the workplace, the first love, the success of a marriage proposal, pay rise, parenting and other important moment 'accompaniment' and 'participants', each one is worth remembering. While experiencing these important moments, who is accompanying and who witnessed these moments?
In the audience's emotional resonance and video picture memories, Haier refrigerator through a series of original preservation technology, continue to consolidate the image in the hearts of the audience.Video, the use of a variety of complex light wave of fresh technology Haier + inverter refrigerator enriched workplace ideal , The first to achieve the frost-free air-cooled refrigerator to witness the happy moment, classified storage refrigerator to accompany the protagonist of the joy of the father .Now, Haier invented the entire space preservation refrigerator through its equipped with refrigeration precision control dry wet storage technology, food ingredients Precise refrigeration preservation, moisture storage, freezing intelligent constant temperature technology to achieve the freezing temperature, prevent the loss of meat nutrition, to provide users such as household ingredients fresh supermarket-like storage experience.
From this one short 3 minutes ad video can also be seen, Haier refrigerator adhere to the 'one man and one' mode, the user, product and scene together to allow users to accept the brand's appeal, this emotional marketing can be regarded as Is a bright spot in this year's Spring Festival marketing case.Haier refrigerator is in this marketing to extract the Spring Festival 'once a year, one's feelings, one growth' key words, and refrigerator 'fresh technology, love to accompany' theme Fit together, this marketing idea also deserves to learn other brands and businesses.