Home appliances are the most popular topic of the moment, but very few people extend the subject to the service areas of home appliance enterprises, 3.15 international consumer rights and interests of the occasion, the development of household appliances to meet the needs of the times began to pay close attention to the home Before the AWE2017, Skyworth launched two in-house incubator smart industry projects - 'Fingertips to Home' and 'Light Laundry -', both of which have been implanted with the Internet gene service by excellent teams with a BAT background Create incubators, Skyworth in the promotion of smart home strategy at the same time, continue to meet the needs of young people, the caring service pushed to the living room, creating innovative smart home service model.
Intimate home, intelligent services to cater to the upsurge of the times
While Industry 4.0 swept the world and traditional manufacturing was overthrown, smart home became the next outlet for the home appliance industry.China has 100 million middle-class families with an average annual income of 300 million to 700,000 yuan , They are the main consumer groups in the smart home market, we can see the scale of the smart home market is huge.Chinese home appliance companies, Skyworth and other home appliance giants have completed the layout of intelligent products, from smart TVs to smart ice-washing, smart air-conditioning, Intelligent lighting, smart security, smart sensing, etc., have already realized the layout of a complete set of smart home solutions, while compared with the attitude of 'wait and see' several years ago, foreign home appliance enterprises are accelerating the intelligent layout.
After the intelligent improvement of home appliances, insiders analyzed that in fact, the real potential stock in the smart home market is household consumption and service - the annual market can reach 50 trillion yuan, of which 10% are conducted online. If the business can help consumers make home consumption and service more convenient, faster and more accurate, then it will be greatly successful. Products and Services Both hands grasp the Skyworth, while upgrading the hardware intelligent, but also continue to expand and Improve the smart home service areas.
Skyworth's "Fingertips to the Home" project is based on the Internet 020 platform, focus on solving the current home service mixed together, the price opaque, non-standard services and other pain points .Strictly select the mode of service providers, providing price transparency, service standards home services At present, it has 7.5 million registered users and its service covers more than 150 large and medium-sized cities across China. Its service covers dozens of one-stop home services including home appliances, home appliances, mobile phone maintenance, electrical installation, housekeeping services and home care services.
Sharing economy, new service supply model
With the development of the Internet, new modes of sharing economy have emerged in such fields as traffic travel, living services, knowledge and skills, short-term housing, etc. According to Tencent Research Institute, sharing economy refers to the public sharing idle resources with others via social platforms , And then get the income of the economic phenomenon.For example, dropping a taxi, sharing bicycles, etc., they not only bring economic efficiency, but also change people's consumption concept.As a highly developed product of the Internet, sharing economy at a lower cost and more High efficiency revitalizes the remaining resources of the economy and has achieved the effect of "doing its best to make the best use of its resources."
Following the drop of a taxi, sharing a bike, Skyworth's 'light laundry' for the first time in the field of household appliances to share the economic model of innovation and exploration as an Internet self-service sharing smart washing machine products, users can use mobile APP to find nearby available washing machines, One-click booking lock to activate laundry with online payment. "Light Laundry" is committed to providing convenient, healthy and intelligent self-service laundry service to the majority of school students, apartment white collar workers, blue collar workers and hotel business travelers.
From 'fingertips to home' to 'light laundry,' these two shared economic intelligence projects, not only cater to the upsurge of the times, but also to Skyworth's coverage of the wisdom of life to achieve a point with the effect of the Internet thinking in the impact of household appliances business Service is no longer just stay in the installation, maintenance and other aspects of the concept of service implanted in the Internet thinking, business services, smart home services will bring greater breakthroughs.