Alibaba Home Investment | Create a new retail industry-wide cohesion

Recently, Alibaba and related investment direction actually invested 54.53 billion yuan, holding 15% stake, leapt to the second largest shareholder, Yunfeng Fund, Taikang Group, also involved in investment, actually a total investment of 13 billion According to industry analysts, this is actually a prelude to the home market.At the same time, the two new retail strategic cooperation also took off.According to the agreement, Alibaba and actually home will work together to establish from the design, purchase of materials, Construction through-train service home decoration cloud decoration platform, Alibaba will also be used as an aid to promote the digital store actually upgrade.

To Alibaba, the addition of the home actually opened the door to new retail areas of the home, and the rapid development of digital appliances, fast consumer supermarkets, clothing department stores, food and other restaurants constitute a new retail eight carriages, industrial layout Covers all aspects of life, the formation of all-industrial cohesion, eight car Qi hand in hand with a new stage. At the same time, relying on Alibaba to open up the e-commerce platform at home and abroad, such as Taobao, Lynx, etc., and throughout the physical stores, such as no People supermarket, boxes of fresh, no one 4S shops, etc., to form a new retail industry-wide cohesion, completed by the point by point break to keep pace with the butterfly change.

In contrast with Ali's attempt to seize the new retail market through capital injection, Jingdong opens its own storefront while Suning builds a large number of unmanned stores. Either way, the major e-commerce giants aim to seize market opportunities and deploy new retail outlets Prior to this, Jingdong, Suning have adjusted the strategic layout, the Chamber confrontation, full of gunpowder.It seems, 2018
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