Why a full screen will become an important reason to choose the phone?

Mobile phones have long been an integral part of our lives, but also because of this popularity, everyone has different reasons for choosing a mobile phone, some people pursue the product value, some people pay attention to the personality of product expression, there are many people are performance control and data control But the similarity is: all hope that it can reflect their own unique taste.

What's more interesting is that, just as users think about their next handset, vendors are also figuring out what the user really wants and responding with an innovation in technology. (Needs and Satisfactions) Together, the handset industry continues to evolve, To create more differentiated products, but also the achievements of a product-rich big market.

However, the chaotic flower eye gradually fascinating, without some choice, your favorite phone will not appear on their own.

Why full screen competition started?

Please note that the latest mobile phone trend must be built on the basis of the upgrade 'relatively short board', and become a standard configuration.If a mobile phone only 512M memory, slow processors such as snails, no wifi or GPS, but talk about AI Technology, which obviously does not make sense.

As in the first half of 2017, manufacturers rolled out dual-camera and quad-camera phones and changed the nature of the camera experience. After that, the dual-camera system became the standard part of the mobile phone. See claiming flagship single camera product.

By the second half of 2017, a full screen battle of war has started in the temporarily 'ascending' market, which is also an inevitable phenomenon.

Because when the mobile phone performance reaches a certain height, various applications need to be better presented;

Because compared to the performance of mobile phone appearance has shown a 'mediocre', need a stronger sense of technology;

Because we are in the pursuit of the big screen at the same time, the body is constantly growing, one-handed operation has become increasingly difficult;

Therefore, the full screen is the result of the combination of user needs and the development of the mobile phone market, which allows the mobile phone to have a larger display area and a better visual experience under a limited volume. The appearance of the product is even higher, the feeling of holding and the use experience are more Lightweight.

Full screen is the new way for the mobile phone industry?

As with all previous trends, full screen once again attracted the handset makers swarmed, as if finding a new way.

However, there are only a few innovators in the industry and no shortage of followers. Today's 'full screen' is not the same as the ideal full screen in the user's mind. Although we all adopt the 18: 9 screen, Forehead 'or' fringe ', or have two obvious sides, the proportion of screen only 80% as the bottom line.

Such products do not provide any enlightening guidance to the industry. Only innovative and disruptive technologies can be applied to represent the future.

Nubian Z17S can be said to be sincere

Fortunately, the confusion of the full screen market also has the Nubian Z17S such sincerity for the work in the borderless technology Nubian bizarre technology blessing, Z17S screen up to 90.36% share in the market without exception, really do To the current most comprehensive it has a large 5.73-inch screen, but has a 5.2-inch grip, the overall visual effect is very prominent.

Borderless technology was not the time for Nubian, but rather well used years ago. In 2015, Nubian launched its first borderless phone Z9, which in 2016 and 2017 Borderless mobile phone Z11 and Z17 have come out one after another, to the Z17S is already the fourth frameless products, related technologies have reached the stage of perfection: the use of glass edge cutting angle for complex optical refraction, and eventually the screen 'black edge' ingenious Hidden, so Z17S screen display area and the overall screen area can be said to be WYSIWYG.

In addition, the full screen is by no means a separate existence, in the square inch of the phone space, it embodies the industrial design ability to pull the body to launch a whole body in this respect Nubian Z17S performance is also very prominent, in order to ensure the overall experience of the overall screen, By utilizing COF flexible chip packaging technology, BYA has reduced the 'chin' of the Z17S by 50% while customizing the smallest speaker and front dual camera on the market, resulting in a 50% reduction in forehead.

Narrow jaw leads to the problem of 'three key', so Nubian Z17S virtual buttons into the screen, the user can choose to hide or open, if you feel trouble, but also through Nubian's unique 'edge gesture' The two sides of the screen to complete the control, such as double-click the side to return to the previous level, the edge of the slide to switch background applications, etc., these easy-to-use interactive way to large-screen mobile phone one-handed operation experience has been renewed.

Despite the fact that the true 100% screen full-screen product has not yet come out, but from the Nubian Z17S design concept can see their future, whether it is a higher screen share, or its matching industrial design and Functional design, all reflect the mature and far-sighted manufacturers.From the longer-term perspective, the full screen may also be further activated VR, AI Artificial Intelligence and other technologies, user scenarios and user experience will be followed by more possibilities, to At that moment, the accumulated enterprises will get more rewards.

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