Microwave ovens are something that everyone is familiar with, from young children to elderly seniors, but the 26-year-old Chinese also knew nothing about the microwave, but today it has become a The indispensable life partner in the family, unknowingly quietly changing our way of life.
Recalling the history of the development of microwave ovens in China, 'Galanz' these three words will surely flow into the brain for the first time.It always accompanies, grows and shines in China's 40 years of reform and opening up. Through this category, it breaks through the category and Technological innovation, breaking the foreign brands in the field of microwave oven dominated the world.Later, Galanz with 40 years of focus and adherence, from the microwave oven manufacturers to break the development of white goods leading brand, to create a comprehensive leading white goods kingdom.
On February 12, Galanz debuted with CCTV-1 "Recipe of Great Powers" ("Big Country Brand") for the first time to showcase the heavy domestic sentiments of the Chinese brands and the Galanz's spirit of reform and innovation and to witness the Chinese products' change.
In order to implement the national strategy of 'Brand Power, CCTV-1' was officially launched on CCTV comprehensive channel on July 1, 2017, aiming at exporting the Chinese brand value and Chinese culture to the world and let the people in the world recognize the Chinese brand , Enjoy the Chinese brand, for the rise of Chinese enterprises make a significant contribution.
'National Appliance' focus on innovative research and development, continuing to feed China's manufacturing industry
40 years of China's reform and opening up are also 40 years of full market-oriented baptism of Chinese home appliances: concentration of industries, rise of leading positions, decline of foreign investment and brand advance and retreat ... Both the sting of the global economic crisis and the carnival in policy support and the upgrading of consumption Bring the product change.
Review of the microwave oven when it first entered China, its high prices so many consumers discouraged in 1992, Galanz took note of this situation, spend millions of dollars to introduce advanced microwave ovens at that time automatic production line, the use of internationally advanced, high quality components and Raw materials, successfully developed the first to "Galanz" named microwave oven. People first price, as much as the function of foreign brands, so that the microwave oven was the 'luxury' into the homes of ordinary people.
With the ambition of Chinese brands in the microwave oven industry to break the foreign market exclusive brand, Galanz boldly into the appliance industry.
20 years ago, the home appliance industry, if the quantitative inventory, when there are thousands of large and small brands on the same competition, and these 20 years has become a turmoil in home appliances rivers and lakes, strife, a strong leap in the development of an important stage of the brand.
Self-confidence and hard work is Galanz's artisan spirit that has been adhering to for more than 20 years. Even though peripheral peers use the cash flow of home appliances to engage in investment and play transition, Galanz has always insisted on devoting all its accumulated wealth to plant infrastructure, product upgrading and technology Progress up, do not seek huge profits, not quick success.
Decades of focus so that today's Glanz mastered the core technology of microwave ovens, but also from the machine to magnetrons, transformers and other core components of the entire microwave oven industry chain and nuclear, self-development capabilities.
In recent years, Galanz's investment in innovation and R & D is even more evident. According to statistics, Galanz has invested more than 3 billion yuan in personnel training and equipment upgrades. It has also built the industrial chain of dishwashers, washing machines, microwave ovens and electric steamers , The investment in the past five years far exceeded the total investment in the past 20 years.
Glimpse, Glanz Industrial News, the ambition of the brand to serve the country at a glance.It also through the introduction of innovative products to us a message - Galanz never do industry, market speculators, but to do the exploration of industrial upgrading And leader.
'Today's Chinese household appliances are a pride of the people and a microcosm of China's reform and opening up.' 'As Liangzhao Xian, the president of Galanz, said,' It is imperative for enterprises to 'realize the' China dream 'in this process.'
The whole industry chain integration and development, to create a comprehensive leading quality kingdom appliances
The core matching self-realization ability enables Galanz to expand the entire product line, and its products such as air conditioners, refrigerators, washing machines and electric steamers are all available one after another. However, unlike the traditional home appliance enterprises' production-oriented line layout, Center layout Zhizao ecology, forming a complete set of G + smart home ecological chain manufacturing system.
From microwave ovens to kitchen appliances and living appliances, after completing the layout of traditional white goods, Galanz strives to build a smart home: Internet cameras equipped with refrigerators can monitor food storage dates in a timely manner, users can purchase fresh, Entertainment, social, you can do while listening to music while watching large tracts of household; through the mobile phone G + smart home APP remote control of the whole house can be smart home appliances, you can download the massive microwave food, steamed food recipes ...
Since 2014, Galanz Investment has jointly developed the 'G + Smart Home' platform with the Chinese Academy of Sciences, breaking the boundaries of industries and brands and achieving interoperability with third-party platforms. Based on this platform, Galanz has integrated microwave ovens, Q6 micro- , Rice cookers, etc. as the robot to solve the cooking problem, the dishwasher, washing machine as a good time to create a meal after the flow table, forming a relaxed, healthy and efficient modern kitchen new concept to meet the younger generation's pursuit of quality of life .
Only winning consumers, will have the world around the boutique strategy, intelligent upgrade Galanz is speeding up the connotation of business entities and the Internet, big data, artificial intelligence and other hot times the organic integration of big country brand requirements for the new era 'people The solution to the growing contradiction between the need for a better life and an imbalanced underdevelopment contributes to its own strength.
National brands and their counterparts in China, China Zhizao and the world share
As a manufacturing brand, Galanz is also a unique landscape in China's big power brand.
Behind the big-name brands are the values and cultural traditions of the nation and the nation, and the "brand power" has become a new topic for Chinese enterprises in the new era to go to the world. As a Chinese-made business card company that has grown with the reform and opening up of China for 40 years, Galanz is well versed in The meaning behind this strategy.
For decades, Galanz has continuously transformed its innovative achievements into the leading products in the world. From the start-up growth that has struggled to the present "big country brand" to the world stage, Galanz needs to demonstrate itself a glorious' China Zhizao 'new business card.
Today, there are 100,000 sets of Galanz microwave ovens with different specifications and different functions, which are sold all over the world. Galanz double-frequency microwave ovens, internet refrigerators, steam ovens, electric steam ovens, steam ovens, dishwashers, washing machines, dryers High-end home appliances such as washing machines and inverter air conditioners have been put into mainstream stores in developed countries and their own-brand products are sold all over the world. Today, Galanz has set up R & D centers and branches in more than 10 developed countries around the world to create and discover the world with China The quality of life needs.
From the victory of dominance to the persistence of innovation, Galanz is not blindly following the trend and concentrating on the manufacturing industry. With 40 years of solidarity, Galanz has interpreted the ambition of establishing a century-old enterprise and creating a world brand.
New era gives more new opportunities for China, China Galanz is also the world Galanz market economy is strong economy, the face of the global market opportunities and challenges, Liangzhao Xian in the "big country brand" firmly said: "The strong is to move The world's pass. '
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