1. Seron founder on behalf of the small innocent release, the cause of death has been controversial;
Set micro-grid February 11 reports
In October last year, an article titled "Fantastic arrest of the founder, mystery of the sudden death of Shenzhen Sai Long" broke the circle of friends. Today, the fate of the protagonists usher in a major turnaround.
On February 11, Intermediate People's Court of Jiujiang City, Jiangxi Province held a public hearing of Gongchengchenglong Communication Technology Co., Ltd. and the founder took the case of tax evasion on behalf of Xiaoshuiquan.
The court pronounced the case in court: Withdrew the Criminal Judgment No. 2 of the Criminal Court of Gongqing City, Jiangxi Province (2017) Gan 0482 and proclaimed the AQL Dragon as appealing unit. The appellant is not guilty of acting on its own behalf.
The company is located in:
However, some netizens noticed that although they were acquitted on behalf of small supremacy, the court did not say whether Cyclone's collapse of this enterprise had anything to do with the withdrawal of the Gongchengcheng government.
In fact, there are still controversies about the reasons for the collapse of Dragon Communications, the earliest users to discuss the content directed at pumping loans led to the closure of Dragon Communications However, subsequent events plot flip, the media found in the city of Qinglong lobbying before the dragon , Seron once due to the arrears of a joint force Thai said the letter communications, Lianchuang Electronics, Yuehu Circuits and other enterprises around the payment of money, the defendants to court .Founder on behalf of small powers, I was also included in the Supreme Law list of dishonesty Times.
In other words, dragon communications closed down mainly because of its business problems, so some people think that is the game dragon glove white wolf.
Dragon is a cell phone OEM, Motorola cell phone OEM used to produce. With the decline of Motorola cell phones, its own business there have been major issues. Set micro-network industry chain who have exchanged the actual situation of the company. Speaking of this Family company, some people said that Celon is not a star enterprise, owes money to suppliers to go to Jiangxi to engage in. When the game to Serong debt situation is not much smaller than Leslie, he had come to discuss the debt.
For the cooperation behind Kung-ching Cheng, no one can make it clear at present. (Proofreading / Xiaoqiu)
2. In January 2018, the domestic mobile phone market shipments decreased by 16.6% from a year earlier;
Set micro-grid February 11 reports
Today, the Ministry of Industry and Information Technology, China's ICT Institute released in January 2018 domestic mobile phone market analysis report.
Data show that in January 2018, the domestic handset market 39,064,000 shipments, down 16.6%; listed new models 51 models, down 19.0%.
The company is located in:
At domestic and overseas brands, in January 2018, shipments of domestic branded handsets reached 33.495 million units, down 18.0% from a year earlier and accounting for 85.7% of domestic handset shipments in the same period. 45 new models were listed, down 22.4% Accounting for 88.2% of the total number of new models listed in the domestic mobile phone market in the same period.
Specific to the smart phone, January shipments of 36.282 million, down 19.4%, accounting for 92.9% of domestic mobile phone shipments over the same period, of which 29.457 million shipments of Android phones.
In addition, the data show that in January 2018, 33 models of new models of smartphones were listed, representing a year-on-year decrease of 35.3%, accounting for 64.7% of the total number of new handsets in the same period, supporting 31 models of the Android operating system.
In addition to the domestic data released by the Ministry of Industry and Information Technology (MIIT), data from the statistics of import and export of customs shows that in January this year, China's total import and export volume reached 2.51 trillion yuan, up 16.2% over the same period of last year; among which mobile phones, integrated circuits, computers and their components and parts increased by 30.1% , 28.9% and 10.8% respectively.
In addition, the latest from the industry chain said that at present, Huawei, OPPO has begun to recover the supply chain.It is reported, OPPO in the Chinese New Year holiday before the relevant supply chain manufacturers additional orders, emergency stock replenishment. , Including millions of low-end camera lens, panel (screen).
However, it is not yet possible to judge whether the low tide of smartphones has passed (proofreading / blue sky)
3. Huang Wang send a review of entrepreneurial hardships - those who silently help fill pit 'founder;
Set micro-mesh news, the evening of February 8, Wami technology officially listed on the New York Stock Exchange, the stock code 'HMI', became the first unit of millet ecological chain listed overseas.If the closing price calculation, Wami technology market value of 669 million US dollars the day.
The next day, Wal-Mart, the founder and CEO of Wong, published an article entitled 'My Co-Founder', reviewed the hard journey of Wal-Mart from its establishment to its IPO on the NYSE and introduced for the first time in four years' Founder of Internal Filling Pit. (Proofreading / Liu Yang)
The following is the original:
4. Spent six billion a year advertising blockbuster entertainment marketing Jinli;
▲ last summer, Xue Qi Qian endorsement Jinli S10 mobile phone advertising in Shanghai Jing'an a commercial play
Recently, Jinli's supplier Ofeid Technologies said that Golden owed more than 600 million yuan overdue for more than two months and the company has stopped shipping to Golden.
Jin Li's capital chain crisis was taken.He said that as the supplier of the supply of funds can not be withdrawn from circulation, the other party to apply for property preservation measures led to the company can not sell assets to cash in the short term difficult to repay. Admitted that the funding problem of Jinli was due to the over-limit of marketing and investment expenses in 2016 and 2017, of which the marketing expenses amounted to RMB6 billion. So where did Jinli's marketing expenses go? What were the effects? Marketing of other vendors What is the effect?
Gold arrears affect supplier management
A reply from Ophelia Technology The Shenzhen Stock Exchange inquiry letter shows that as of February 6, 2018, the company's balance of accounts receivable from Jinli was 626 million yuan. Due to the strain of Jinli Capital Chain, accounts receivable had expired two months Over the previous year.The company has taken property preservation measures, including the seizure of Jin Li shares in the Bank of Micronesia, Liu Li Rong held by the equity interests, etc. Orfe Science and Technology said that since November 2017 has been discontinued, the Jin Li incident business impact on the company limited.
In addition to Ofeid science and technology, there are many companies have been affected by gold payment arrears, of which Vico essence is the most affected, may therefore be implemented delisting risk warning .. January 27 Vico essence announcement said that as' Vico Battery, a subsidiary of the Company, had receivables of RMB84,099,900 in litigation which may cause the Company's net profit attributable to shareholders of the listed company in 2017 to remain negative. 'Because the Company has made a loss in 2016, if the Company continues to make a loss in 2017 , The company will be implemented delisting risk warning.After investigation, the recent Vekentek will be the first major customer Jinli Communication and its wholly-owned companies Jin Zhuo communications, Jinming Electronics, Liu Lirong, etc. have to court, said Jin Zhuo communications, Jin Ming Electronics Unpaid amounts were 35,333,700 yuan and 48,762,200 yuan, a total of 840,999 yuan.
Insiders said that the settlement within the mobile phone industry after the first delivery is the industry practice, especially for these big brands, the large amount of their purchases, adequate funding, suppliers in the more vulnerable party, usually allow the brand to get goods first However, once handset manufacturers encounter funding problems, a chain reaction can occur if all suppliers come together to ask for payment.
Specifically in the performance of Jinli: Jinli unable to repay the purchase price, so suppliers apply to freeze their property and stop supply, resulting in gold can not be relying on the sale of assets and mobile phones to get back the funds, Jinli will not be able to repay in the short term. During the interview, he said: 'In the entire capital chain crisis, only one of the major suppliers of Ofento Technologies stopped supplying and affected. As of December 2017 and January 2018, the payment for goods dropped significantly, while Orfea Technologies 45 days affected at least 3 billion yuan loan repayment.
At present, with the application of suppliers such as UFIDA Technology, Jinli has been seized and sealed up in the shares held by Bank Negu Ministerial Bank and Nan Yue Bank and the equity and real estate of several companies under the name of Liu Lirong and his wife Jin Li Reply Orfe Technology said, Short-term no repayment plan for the company '.
Excessive marketing costs is the main reason for funding problems
On January 30, in an interview with Securities Times, Liu Lirong said that the main reason for the outbreak of the Jin capital chain was the over-investment of marketing expenses and investment costs in 2016 and 2017. From 2016 to 2017, Jin Li invested more than 60 marketing expenses 100 million yuan, nearly 3 years of foreign investment costs more than 30 billion yuan, the two costs close to 10 billion yuan, the gold capital chain has a great impact, leading to difficulties in the cash flow.
As a veteran mobile phone maker, to re-kill the smart phone market needs to establish a new brand and influence .In recent years, Jin Li has done nothing in the marketing.In the variety show, Jin established in the past two years have named programs: CCTV 6 "National Film big premiere", "Dragon Swordsman", "Four Famous Aids", "Tonight Paramount", "Happy Comedy 3", Beijing Satellite TV "King of Trance", Jiangsu Satellite TV "We fight "" The strongest brain ", Zhejiang TV" real voice "," happy comedy "," challenge law ", Hunan Satellite TV" 2017 New Year's Eve concert. "It is reported that some of the more influential programs present Such as "Swordsman" exclusive title offer 180 million / quarter, "Happy Comedy 3" title fee of more than 200 million, "Cross King" Title costs more than 250 million, "the strongest brain" title fee has reached 250 million a few years ago.In addition, Jin Li also named the drama "Chu Chuan." After all, Jin only sponsored variety shows, TV series Of the investment at least 3 billion yuan after Jin Li also said that 2017 for the S / M two series of promotional costs about 1.9 billion.
In inviting endorsers, Jin Li has invited Feng Xiaogang, Shawn Yue, Xu Fan, Xue Zhiqian, Liu Tao and Ke Jie as brand ambassadors from 2016 to 2017. Wu Gang, secretary of the China Dakang Group in the name of the people, was also invited to serve as the chief security experience Officer. "Feng Xiaogang, Shawn Yue also specifically for its film-level advertising" mobile phone core war. "
Golden last year's sales performance is not satisfactory
However, so many marketing costs did not bring a proportional sales.According to third-party data, in 2016 Jinli handset shipments of 45 million units in 2017 only 26 million units, down from the previous year Few data from Counterpoint show that in the third quarter of 2017, only a handful of handset manufacturers in the world have a single profit of more than $ 2, including Apple, Samsung, Huawei, etc., but not Jinli Said that the profit per unit Jinlian phone less than ten yuan, relying on shipments to ensure the profitability of the premise, the decline in shipments also represent the brand profit worrying.
Last year, Jin mobile phone breath launched 8 full-screen mobile phone, and the main line.Industry said that such a play makes the product line chaos, mobile phone positioning is unclear, and the dispersion of the marketing effect: 'Jin Li ads Launched and product line are very similar, are 'wide cast net', but this non-cost-effective gameplay is not suitable for the current mobile phone market.Golden's positioning would have been partial business, just focus on the business crowd can actually do a good job.But it Steps are too big. '
6 mainstream manufacturers together a total of 23 spokesmen
In fact, cell phone manufacturers have signed celebrity endorsements has become the industry practice, but this costly marketing tool for cell phone manufacturers, the effect achieved is far cry from.
In the mainstream mobile phone manufacturers in the country, Jin Li can be said to use a small number of endorsers, 2017 only to use Liu Tao, Xue Zhi Qian two stars.
According to statistics, in the past year, six domestic mainstream manufacturers selected 23 spokespersons, of which OPPO with 9 spokespersons for the most. Last year, OPPO invited Li Yifeng, Lu Han, Yang Mi, TFBOYS, Zhang Zhen, Jun Ji-hyun and other eight stars Endorsement of the flagship models R9 and R9s, this year is to invite William Chan, Deere Hotaru, Jay Chou and others joined the endorsement team, together for the R11 endorsement. A cell phone has more than a dozen celebrity endorsements, some commented that 'everyone's fans To buy a few phones OPPO earned enough!
While other vendors are outdone. Huawei's spokespersons include Guan Xiaotong and Zhang Yixing. The spokespersons of Xiaomi include Wu Yifan and Liu Haoran; glory endorsers include Hu Ge, Sun Yang and Zhao Liying; Vivo's spokespersons include Curry, Lu Han, Zhou Dongyu, Peng Yuyan, Someone laughed and said, 'It is not enough for cell phone manufacturers to find a spokesperson.
Spokesman can drive consumers 'change machine'
So these endorsers effect? According to today's headlines and jointly released by the Jingdong "2017 mobile phone industry white paper" shows that celebrity endorsements vary in effectiveness, the endorsement effect is mainly reflected in the three aspects of the market volume, machine change and brand image , Of which the most critical change machine.At present, the mobile phone market has been nearly full, all the conversion comes from the stock market.While the spokesman for the stock market is divided into two parts, first, through the spokesman to enhance the loyalty of the original user to keep ; The other is through spokesmen to attract other brands of users in the replacement flow to their own brand, the report respectively on the two conversion methods to make a statistic, Jin Li Qian Qian and Liu Tao on the replacement machine and other inflow of brand effect Not ideal, the two of the two scores in all the endorsers are by the post.But OPPO's TFBOYS, Yang Yang, the glory of Sun Yang, Huawei's Zhang Yixing, Guan Xiaotong, millet Wu Yifan, vivo Luhan and other endorsement of the corresponding brand, The retention of users and users streaming from other brands to the brand is relatively more popular with celebrities.
Taking into account the market volume of each endorser, machine change and brand image comprehensive effect score, Jin Li's spokespersons Xue Qian and Liu Tao scored 61.3 and 44.3 points, respectively, far less than the top glory spokesmen Hu Ge (score 78.55), Sun Yang (score 73.4 OPPO's Wang Junkai (score 78.2), Yang Yang (score 75.4), Yi Yi Qian Xi (score 74.7), and Vivo's Lu Han (score 71.4) and others.
Marketing driven by the fan marketing effectiveness
According to data from Counterpoint, a market research firm, the total smart phone market in China posted a slight decline in sales in 2016 compared with 2016, but overall sales rose 4%. The competition in the smart phone market is booming.
Due to the serious homogenization of mobile phone products, mobile phone manufacturers have been particularly important in marketing investment and energy in recent years, and some media say the mobile phone market has changed from 'product driven' to 'market driven.' Last year, handset manufacturers, Content implants, cross-border cooperation, commercials, founders and other aspects of the impact of marketing volume and quality are both overweight.GMG attaches great importance to marketing, but also by the current environment.However, the performance of other mobile phones in the Jinli And other mainstream mobile phone manufacturers have a certain gap.
Among them, 'fan marketing' is a crucial one, and fan marketing is simply transforming mobile phone users into brand fans, marketing them accurately, increasing the number of repurchases, and increasing brand loyalty. "White Paper Data Display, iPhone, Huawei, Samsung, millet and other brands, the fans more successful marketing, the mainstream series of nearly 3 generations of models accounted for more than 20% of fans usually up to 50% or more, and Jin brand models such as fans accounted for The ratio is about 1% -5%, relatively low.
The report shows that each brand's flagship series, the proportion of fans are relatively high.Among them, Huawei Mate10 fans accounted for the highest proportion of 50.81%, iPhone 8 fans accounted for 46.04%, Samsung S8 fans accounted for 47.40% , Millet 6 fans accounted for 49.42% .At the same time, some brands and models of fans accounted for a relatively low, of which Charm blue note6 fans accounted for 1.15%, Jin M7 fans accounted for 5.25%, S11 fans account 2.22%, OPPO A7 fans accounted for 5.38%. Beijing Youth Daily
5. British mobile company Wileyfox Bankruptcy has been committed to introducing cost-effective models;
According to TechCrunch, the British smartphone maker Wileyfox has entered bankruptcy proceedings and government officials have stepped in to help the company pay off its debts by clearing assets.
Wileyfox, which rose in 2015, is dedicated to delivering high-profile but low-cost, cost-effective handsets, and the company's initial Swift and Storm phones received good reviews, but for some reasons Cyanogen (the original Wileyfox Android phone running the system) , Wileyfox company has brought some major issues, Wileyfox never said it sold the number of mobile phones, has never been clearly mentioned sources of funding.According to TechCrunch survey, one of the company's main supporters are Bank of Russia Promsvyazbank (PSV). The bank had to rescue the government for $ 3.4 billion in December, a collapse that seemed to trigger a "chain reaction" that led to the bankruptcy of Wileyfox Europe.
According to the company account submitted (submitted in April 2017), Wileyfox Europe has only £ 1,777 in cash at the bank, with an asset of £ 467,766 and a one-year operating loss of £ 1.5 million. Last April, the company's two co-founders Nick Muir and Victoria Denman? Left the company, two were CEO and CMO.
6. missed Orion 9810 processor Romanian operator leaked Samsung S9 hardware parameters
Set micro-mesh news, Samsung Earlier this year released Orion 9810 processor, which uses 10nm LPP process, 8-core Samsung ARM Cotex-based third-generation self-research architecture, 4 +4 Big.Little, the core frequency of 2.9GHz. According to Samsung: more than 8895, 9810 single-core performance doubled, multi-core upgrade 40%. Expected GB4 single-core at 4000 points, multi-core is expected to break million, plus it baseband support to Cat.18, Less media that the Samsung S9 is the right starting to Orion 9810, domestic users are also expected to buy the national version of the Samsung processor equipped with the S9, but the next message may be to make them disappointed.
The website from the Romanian operator ORANGE shows that, Samsung S9 will be equipped with Orion 8895 processor equipped with 5.8-inch QHD Super AMOLED screen size, dual 12 million pixel rear camera, support 4G + network, WiFi, Bluetooth, GPS and so on.
The operator website also shows that the Samsung S9 will have a purple version, it seems it will replace the original gray version, for the European market, Samsung is not going to launch the silver version of the S9.
With the MWC2018 on the horizon, the slight push from the official Samsung for Orion 9810 processor appears to indirectly confirm the accuracy of the Romanian operator's message.
On the appearance of the Samsung S9, although the Romanian operator did not reveal it, but from the domestic exposure of the Samsung S9 renderings, the Samsung S9 possibility of dual camera greatly increased.