Entering the 21st century, health has become the hottest topic for the public, attracting great attention from all walks of life. The worsening air and water environment problems have brought about the rapid development of the air purifier and water purifier industries in recent years. In 2017, the big haze of catalysts for the sale of air purifiers did not go as high as the continuous bright weather in the north made the air purifier market extremely bleak. The same was true for the water purifier industry, which was over-marketing in the past years and consumer purchases The lagged feature of the water purifier market has entered a new normal.
Although the development of the two net markets was blocked in 2017, healthy home appliances still received the attention from all walks of life.Dean-dehumidifier products are one of the typical representatives and are receiving more and more market attention.
Dehumidifier, also known as dehumidifier, dehumidifier, mainly through the damp and cold air automatically sucked dehumidifier body, through the heat exchanger, the original cold and humid air becomes dry, warm, so as to achieve the dehumidification and heating The purpose, due to its significant dehumidification, is being dehumidified by more and more people.
At present, not only the United States dehumidifier industry, Gree, Haier, TCL and other veteran appliances have long been firmly in the array, as well as foreign brands such as Panasonic, Philips, Sweden dust (Dustie) and other strong settled.
It is foreseeable that the dehumidifier market will lead to rapid development in 2018. However, behind the clear development trend in the industry, some industry chaos has to be emphasized.
One of the chaos is that in the increasingly fierce competitive environment, many small and medium enterprises, regardless of their financial or technical standards, are out of reach of large manufacturers. In order to survive and develop, they often resort to the path of adventure - The phenomenon of shoddy market is not uncommon, dehumidifier enterprises to allow for differentiation, but not abuse, whether it is brand dehumidifier or small and medium-sized enterprises, out of this can only be a lose-lose.
Another point is that all companies are aware of the severity and intense competition, any dehumidifier enterprises in order to enhance the competitiveness of their products, from peers, especially large businesses 'exclusion' of fate, we must dig or find ourselves Of the differentiated competitive advantage of an enterprise's products, in order to have a stronger vitality, higher market premium ability, it must be outstanding, only the differentiation of the competitive path to form a contrast, in order to allow competitors to follow, which But also the entire dehumidifier industry urgently need to pour into the new blood.At present, many dehumidifier enterprises in the production scale of the lack of rational control, blind expansion, combined with corporate product development is a long-term project, it is difficult to immediately take effect, involuntarily embarked on Assimilation of the road.
There are dehumidifier market sales analysis, fierce competition led to homogenous products rely on price competition and shoddy competition disorderly phenomenon frequently.Homogeneity is not conducive to the development of the industry, to change the phenomenon of Tonghua only to speed up industrial restructuring Change, the new technology into new products, to achieve diversified competition in differentiation, to solve the problem of overcapacity, which requires the joint efforts of the industry, not a business of two dehumidifier thing.
Take Darth Dustie brand of Sweden as an example, after years of operating in the air-to-air market with differentiated competitive advantages, it also adopted a differentiated competitive strategy in the dehumidifier market, introducing the product of the dryer dehumidifier and the conventional compressor dehumidification method The difference is that the Dustie Dryer drying sweden dehumidifier using a new type of evaporative condensate dehumidification technology, which is mainly used in rotary dehumidification runner, can be recycled and continue to cold and humid home interior air becomes Dry, moist, and effectively avoid the shortcomings of the traditional compressed dehumidifier passive dehumidification.Thus, the Swedish Dustie dry clothes dehumidifier can be free from environmental, geographical, seasonal, etc., can be stable 24 hours a day Dehumidification, you can apply to the cold winter can be applied to the hot and humid summer, can be regarded as a 24-hour humidifier.
In addition, the fast drying effect of Dustie Dryer drying dehumidifier in Sweden is also a significant advantage of the differentiated competition between this product and the traditional dehumidifier products, the user hangs the dried laundry on the upper part of the airframe and releases it through the air outlet The dry and warm air, you can quickly remove the moisture in the clothes, to achieve the purpose of quick drying clothes.
Therefore, on the whole, several measures of Dustie of Sweden's Dustie are worth learning and using by the brands: one is to adopt a differentiated technology and a superposition of product functions to form a composite competitive advantage; the other is to maintain a high-frequency and short-cycle innovation pace as Brands build higher technical barriers, the only way in the homogenization of serious and cohabitation in the industry come out on top.
