The original intention of product upgrades, always adapt to changing consumer demand.
When the high cost of housing prices climbed, so that a high-rise buildings stood up; when the younger generation of 80, 90 after the main consumer, moved into a modern high-rise residential. For gas water heater home appliances essential, Not only has the demand been more widespread and intense, but new pain points have emerged as well: high-rise, "water pressure is too low, water flow is too small," and there is a strong wind disturbance from time to time.
SAKURA Sakura E98 gas water heater, time to market: July 2017; retail price: 9,000 yuan
The E98 gas water heater, equipped with the new 'Turbo' patented technology, came into being at SAKURA Sakura. A special turbocharging system can be used to create a strong pressure differential, increasing water up to 60%, even when it peaks the water peak Period, but also allows people living in high-level users to consistently enjoy the waterfall-like refreshing bath.
In addition, the high-rise residential may encounter strong wind intrusion, leading to accidental flameout, and even carbon monoxide and other security risks, equipped with intelligent wind pressure system and DC inverter fan system E98 gas water heater can automatically identify strong winds and instantaneous acceleration Fan speed to withstand strong winds, according to SAKURA Cherry Research Center test results, E98 up to 10 strong anti-wind, to ensure the stability of the water heater in any environment combustion.
It can be said that the E98 is really a new pain point of the user to upgrade the quality of gas water heater developed over 30 years of mature categories, safety, temperature, antifreeze and other core technologies have been overcome one by one, the user will be such Products to raise a layer of expectations, this expectation evolved into the user experience of the new pain points.
For brand manufacturers, only by quickly and accurately grasping the new pain points of subdivision users, the higher level of product optimization and upgrading in order to take one step faster in the increasingly homogeneous product competition stand out. E98 is SAKURA Sakura ongoing user research, and timely adjustment of product management strategy.
Anyone who buys SAKURA Sakura water heater will enjoy the free security check on time every year from June to August. It is this value-added service that bridges the gap with consumers. , So far, SAKURA cherry has accumulated more than 20 million loyal users in the country.Such a large user base, is a source of inspiration for new product development, and closely linked to the pain point of technical innovation, it will undoubtedly make the product more practical and more There is a market.
Turbocharged technology that increases water volume by 60%, anti-wind pressure system that resists strong winds of Class 10, intelligent temperature controlled technology of ± 0.5 ° C and thermal efficiency of up to 89% ... Either way, it is a solid technology Upgrade, not only solve the high-rise residential water problems, but also give consumers a more fun, more comfortable, safer, more energy-efficient bath experience.
'Do not play virtual, with quality to speak', this is 40 years of SAKURA cherry cultivation in the kitchen industry, has always uphold the operating principles so far. 'Exploration around the user experience, never ending' SAKURA cherry seems, despite the gas Water heater is a mature category, but consumer demand is more diversified, personalized, sophisticated today, focusing on users, closely linked to the 'pain point' quality upgrade is still promising.
