Konka hand in hand with the United States, Sophia | jointly build a new platform for alliances

With the continuous development of the Internet era, many traditional industries are also facing drastic changes and challenges. As a closely related part of everyday life, the color TV industry is also undergoing profound changes due to the intervention of the Internet. Changes in user spending habits and behavior patterns, as well as the advent of industrial upgrading and consumer upgrades, all have a profound impact on and change the future of the color TV industry.

The current color TV industry in addition to embarking on the initiative to embrace the Internet, there is no lack of long-term vision of the development of enterprises will shift the development of foreign cooperation on the cooperation between different types of industries to find what each other needs to make up their own development process which Problems and maladies so as to realize the new development in the winter as a new choice for more and more enterprises.It is the theme of the current development of the color TV industry to reach an alliance with different industries and to seek for resource sharing.

Not long ago, Konka Group, together with the United States, Sofia jointly held a tripartite joint-stock conference, through cross-border cooperation with the United States and Sofia to break the traditional marketing model of the color TV industry to limit the layout of the new retail era The development of such cross-industry alliance will enable the three parties to mutually beneficial, but also can solve the huge problem of production capacity, through the integration of both marketing resources and channels, greatly enhance the shipments. Industry mutual aid, is the formation of different alliances Where you are.

315 this year, Konka United States, Sofia together to help rejuvenate the home, in the Konka & beauty & Sofia 315 joint promotions, pre-existing cash can enjoy the purchase discount, the purchase of the United States can also enjoy the Konka TV purchase return, If you buy Konka OLED, A, R series TV also have access to a full set of Sofia home customization, Konka TV free concessions more waiting for you to come.

As the flagship product of this event, Konka A2 Art TV and LGD pioneered Art Tempered Glass TV, a major step forward in appearance and industrial design. The ultra-thin 3.2mm integrated package is highly integrated and highly stable, in line with The entire color TV industry design direction of development.

The inter-company joint marketing campaign during this 315 period can be described as the starting point for Konka to launch a joint venture between different industries. This further illustrates Konka's focus on market segmentation, consumer psychology and greater focus on overall innovation of enterprises. Innovation, at the same time in business management, manufacturing and marketing market innovation, vision is not just limited to the color TV industry, but through the whole home and appliance industry together to build a bigger and stronger cooperation platform.

Despite the dual pressures from the business and the market, Konka is constantly exploring the shift from incremental expansion to stock adjustment and the optimal combination of advantages. It actively adapts to the Internet age and makes proactive adjustments and innovations. From " Adapt to 'a new era to lead the' new era change, and Konka this different industry alliance, but also for the entire color TV industry to bring new thinking.

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