Year of the Dog Spring Festival is approaching, the major electricity supplier held New Year Festival in full swing, but also boost the sales of major mobile phone brands a new round of higher specific combat we can just released from the Beijing East Mobile Sales Billboard in January clues: Although Top five bigwigs in the list did not change; but in the back row showed a fierce competitive situation, ZTE, hammer and other brands soared significantly to develop the dark horse posture.
According to "Jingdong mobile phone sales list in January," the data show that in January the overall ranking of mobile phone brands change more gentle, glory, millet, Apple and Huawei several brands regardless of sales rankings or sales rankings, are consistent with the December steady list ZTE, hammer cell phone brands rose significantly, the hammer in one fell swoop to enhance the three into the top ten brands in sales, ZTE performance even more dazzling, rising 8 times the number of leaps and bounds brand rankings Top15. It is not hard to guess, behind the strong rebound ZTE ZTE joint Jingdong held Super New Products Day, ZTE latest folding double-screen Axon M mobile phones in the Jingdong starting and other factors are not unrelated. In addition, millet competition is still fierce glory, followed closely.
Hammer, Mito, Iga and VIVO performed very well in January, up from 757.3% in the previous year, while Mito added 197.6% YoY in advance Ranked second.
Glory became the biggest winner in terms of top15 rankings in January sales. Its glory V9 play, glory glory 6 and glory 9 topped the list, with the fourth and fifth place winning the iPhone 8 Plus and red rice 5 Plus occupy.It is worth mentioning that the other two glory products, glory play 7X and Glory V10 also entered the top ten list, you can see, glory products by consumers, with active users Fans groups.
From different price segments of the single product ranking analysis, glory with 4 products, tyrants 0-600, 600-1000, 1000-1500 and 2500-3500, in the above price segment to become the biggest winner, Apple with the price advantage, continue to swept 3500 above the price segment product champion; Among them, Xiaomi 3 products are gains 0-600, 600-1000 and 1000-1500 price segment runner-up. At the same time, millet Note3 products come to the forefront of the 1500-2500 price segment.
Near the Spring Festival, there are differences between male users and female users in purchasing products. This is an interesting phenomenon. From the list, the top 3 brands more popular with male users are Sharp, Nicaragua and Nubian, and more By the female users like the top three brands Mito, Huawei and ZTE; can be speculated that when male users choose mobile phone is still from the performance to start, and women are more users of the product to bring their own experience value, emotional fill, such as the United States Figure The phone's beauty function is the most like women.
In January, most top 25 mobile phone users love the top rankings, Mito, Apple, OPPO successfully seized the top 3. According to the list data show that in January the user search keyword rankings are the top 5 mobile phones, Huawei , Millet, Huawei mobile phones and iPhone. According to the store in January the new fans ranking, millet Jingdong own flagship store to become the champion, Jingdong Apple product franchise stores and Huawei official flagship store followed by ranking 2, 3, I do not know Is this related to the preferential treatment released by the stores during the Spring Festival, after all, there are real benefits to allow users to really buy it!
In the final list of data, we can find that sales in 4-6 cities ranked top three, compared with the same period last year, by the hammer, VIVO and one plus gains, in the Spring Festival such a special time node, through the Jingdong list Single, so that we have a more accurate picture of the user's preferences Oh understand, and the release of Jingdong phone sales list in January, but also for the future sales of mobile phone brands to provide accurate data support for the New Year to provide consumers with the building Sex purchase reference.
(With the full list of January list)
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