Downlink door users suffer | Apple took the opportunity to earn 15 million

Some time ago, Apple was trapped in grudges - privately for the old battery-powered devices to reduce processor frequency, but consumers do not recognize Apple's dictatorship, have condemned Apple.

Finally, the uproar of the "frequency limiter" incident came to an end - Apple 'forced' compromise in the 'forced Palace', a public apology, and through the official website announcement, promised to warranty replacement iPhone6 ​​above low-cost replacement battery.

Note that Apple did not say that it would replace the batteries for consumers free of charge, but rather "cut prices" - reducing the cost of replacing a cell phone battery from $ 79 (about 588 yuan) to 29 yuan (218 yuan).

This is very thought-provoking, because the cost of the battery is not too high, in addition to Apple's volume, the cost of mass production of the battery is even lower than the industry average, then Apple's 'low-cost' batteries in the end is to take advantage of robberies or themselves Hard to hide it?

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Apple's puerile sales battery routine

Apple announced the cheaper battery for the 'welfare', consumers overjoyed, have run for the battery from the news point of view, the current Apple Store's battery has been in short supply.

Many people may think so 'Well, with several years of old equipment, but also replaced the original cheap battery, This finally accounted for the cheap apple' .

However, do you really account for Apple's cheap? Let's take a look at Apple's battery costs.

Of course, Apple's own battery costs must belong to the trade secrets, we are not known to outsiders.But for the moment, the battery technology is similar, so we can from third-party battery price of anti-tuberculosis Original battery price.

Through the Jingdong search can be found, the third-party stores selling iPhone battery is about 100 yuan, but also includes disassemble tool.Most important, even if the sale of about 100 yuan, these shops must also make money.

At the same time, due to the great volume of Apple's shipments, there is also a great deal of power in the supply chain. Therefore, in theory, compared to Apple Third-party battery prices must Only low is not high - 100 yuan or less.

In fact, according to foreign media revealed that the cost of Apple iPhone battery as long as 10 US dollars (about 64.9 yuan)!

We look back at Apple battery prices - from the original 79 US dollars (about 588 yuan) to 29 US dollars (218 yuan) - the price reduction lasted only one year. Have to admire Apple's shrewdness, a trick ' 'Let consumers sleepwalk on the hook. Cheap for the battery, not only emptied the old battery inventory, but also occupy the commanding heights in the moral can be described as a stone two birds.

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Apple by the 'limiter door' 15 million profit

Then the low-cost battery Apple will profit how much money?

If you want to find out how many lines Apple can make, we must first know about how many people will go to replace the battery.

According to foreign media USA Today Moor Insights chief analyst Patrick Moorhead conservative estimate that in 2018 the total number of old users through Apple's official discount for the battery is about 100,000.

The cost, the number of people, our conservative estimate to see how much Apple can make in this incident.

Through the calculation, we can probably figure out that Apple can even profit 15 million yuan in the event of 'frequency limiting door'!

In fact, the money should be considered a surprise - because without the "frequency limiter", Apple will not have the policy of preferential battery replacement, although Apple changed the price of the battery before, but the enthusiasm of the user to replace the battery is very Low, so Apple can not earn so much money.

And at 'Frequency Gate' advertising 'propaganda, Apple reduce the price of the battery, so that people focus on' low ', have squeezed the head to change the battery, Apple also made a pot full.

Austrian, I said wrong above, Apple is a stone three birds this time - plus accidental money earned effortlessly.

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Whether Apple should be a free replacement battery for consumers?

This period of time for Apple can be described as troublesome, away 'Frequency-limited gate', earnings iPhone sales decline, iPhone 7 'signal gate' followed by negative, revealing more problems with Apple, I also described in another article, Apple's 'dark moment' has come.

If we reflect on the concept of Apple has always been - perfectionism, highly focused product, we can see from these issues Apple's current stage The biggest problem - everything aligned with 'money'.

Let's go back to other issues first 'Frequency-limited door' come out, on the bright side, Apple pitifully apologize is to reduce the price of changing batteries, but apparently Apple applauded - both to please consumers and consumers from the pocket Take away the money.

However through the above analysis we can find that Apple though Trapped, but will still make money on the first enterprise.

Had to make people feel sad, and now the apple has become a consumer and product Downright businessman.

So, I think Apple is here What should be done in the 'frequency limiter' also has to be to replace the batteries for free by consumers because only Apple products deserve Apple's 'perfectionist tone'.

Rather than as it is now, what products are sold each year when the god of the gods for the product, and other products become obsolete after the 'chicken', abandon thousands of consumers in disregard, and even like 'Frequency-limiting gate' so, once again in the old equipment on a wave of profit.

Now the apple is tantamount to killing a chicken, and if Apple still does not repent, it will only be waiting for it.

This article belongs to the original article, if reprinted, please indicate the source: down frequency door users suffer Apple but took the opportunity to earn 15 million http://mobile.zol.com.cn/678/6780560.html

The above is about Apple iPhoneX product evaluation reports, the Apple iPhoneX appearance, screen, camera, battery life, performance and other follow-up content, please continue to focus on Zhongguancun Online Apple iPhoneX evaluation reports.