'New Retail' by Jack Ma, 'The Fourth Retail Revolution' by Liu Qiang Dong, 'Smart Retail' by Zhang Jindong, and retail becoming a hot word in the industry by 2018. Amazon Go, Amoy Coffee, Suning Sports Biu, etc. Unattended Retail The rise of the store, a time no one retail everywhere, but also to a number of appliance retailers caught in the confusion in this gamble on retail, in the end with or not?
Nobody retail is still retail
Recalling the history of retail development, the context of retail change is actually divided into two.
One is the change in consumer identification, from 'face recognition' that relies on service personnel to electronic identification that relies on 'membership cards' and 'credit cards', and finally to the e-commerce era, retail relies on 'cell phone identification' based on the Internet and mobile APPs. The other is the change of the payment method, the initial payment is the exchange of barter, then the emergence of currency and banknotes, but in the modern time, mobility and banknotes increasingly penetrate the modern life.
Taken together, retail development is the pay-as-you-go convenience, with the removal of service personnel, so unattended retail is also expected, and since the launch of Amazon Go by Amazon in 2016, various Internet companies have run into Field. 'Brush face into the store', 'auto-billing', 'full scene', 'no sense' and other unattended retail keywords, one by one into the public mind. In fact, Liu Qiang East is still said 'Cost', 'efficiency', 'experience'.
From an operating point of view, unmanned retail does remove the labor costs of cashiers and shopping guides, but the traditional warehousing, logistics and distribution are still the traditional retail routines. Products flow, SKU, stock management, logistics and transportation are all traditional Retail supply chain has not subverted, the change is only payment and settlement.And no retail payment links directly to enhance consumer shopping efficiency, the user can take the goods directly from the shelf, go out to pay, save the cost of queuing, At the same time the disappearance of shopping guide shopping process more freedom, but the cargo damage rate is still the biggest challenge.This conclusion is used in the appliance industry, still empathy.
Nobody retail from the home appliance industry how far?
No retail retail appliances far how far? To answer this question is to return to the essence of retail or cost, efficiency, experience. Suppose no one retail retail appliance step in the far, then the efficiency of home appliances retail will definitely improve , Otherwise Road resistance and long.
Generally speaking, retail involves the issue of credit system, but in the field of unattended retail, it refers not to the credit between enterprises and individuals, but trust in the payment system and the stability of the identification system. To see the exploration of unattended retail, consumers will find that Alibaba, Jingdong do is no supermarket; Suning sell sporting goods; bin box is a convenience store, in addition to all the unmanned shelves start-ups. The starting point is snacks, daily necessities, such as low retail price, low consumption of goods such demand for such consumer goods experience is not high, low involvement of consumers, so consumers can unattended in the absence of Take away the goods with concern.For businesses, these items are low cost, even if the settlement errors will not cause too much damage.
In the context of consumer upgrades, home appliances as commodities, priced at hundreds of thousands, in ordinary circumstances, consumers still need to purchase home appliances after careful consideration.An unattended retail settlement link, whether it is more deductions Or less deductions or even deductions do not, in terms of merchants are losses, the collapse of the credit system between businesses and consumers, and second, businesses also bear the risk of loss of goods from the cost point of view, the reduction of manpower Whether the cost can fill the gap caused by the loss of goods remains to be discussed.
The arrival of no one retail means the disappearance of shopping guide, which is almost no problem for small commodities, and even consumers have been tired of Watson-style shopping guide.But appliance retail can not lose shopping guide, for consumers, Although shopping guide is not very reliable, just to allow consumers to buy more expensive products, but more is the fastest way for consumers to obtain product information. Consumer purchase appliances in the scene need to experience to determine this appliance Whether to meet the requirements, but with the shopping guide 'interaction' disappeared after the consumer can only explore their own, in the unattended scene, household appliances and fire safety will be a big risk from this point of view, no People retail is hard to say is to enhance the consumer's user experience.
No retail era, the sale is still a home appliance industry around a hurdle. FMCG can be done with the use of disposable, businesses do not have to worry about after-sales.And the appliance after leaving the store immediately after the sale and the relationship, from the appliance Of the installation to the maintenance and repair, these companies require manufacturers to undertake the services specified, in terms of the home appliance industry, no one behind the retail still need people, the removal of the cash register and shopping guide cost is actually not high.
Taken together, the current home appliance industry to unattended retail attitude should be wait and see.From the nature of retail, unattended retail appliance industry efficiency is not obvious, and secondly, the appliance industry is a more competitive industry , After years of precipitation, has formed a good sales model, and no one retail is not yet mature, do not rush to launch.
Shared economy, driverless, unattended retail, wave after wave of Internet surges, tuyere change at any time, as if a little stagnant lagged behind the times .In this case, the appliance retailers should establish a firm foothold, grasp At the moment, insight into the future, to avoid falling into the pit, shall not stand up.