As the Spring Festival approaching in 2018, the color television market has been extremely flat in the past few weeks. Retail monitoring data show that in the first three weeks of 2018, the cumulative retail sales of the offline color TV market decreased by 30.3% YoY and the online market performed better than the Off-line, the first three weeks of online retail sales fell 4.0%. As New Year's Day sales focus for two days in 2017 the week of January 1, 2018 year-on-year performance of the poor year on year, the online and offline markets were down year on year 10% or so.Online market dividends gradually disappear, the line is moving to the line, the channel opened under the entity stores, brands to expand their own offline stores, especially in 34 markets.
In the middle of February 2018, under the influence of the early rest of Spring Festival and the Spring Festival shopping habits, various online channels started the Spring Festival promotional activities in succession. Red envelopes, spike, full cut, discounts and special offers were enjoyed.
Starting from the second half of last year, color TV panel prices fell, the release of the panel price to the machine down the space in the online market, 32-inch Thousands of machines recently common, online 32-inch products more popular, however, 32 inches after all Demand is limited, now is the era of large size, 55 and 65 inches during the Spring Festival is a good choice for consumers to buy color TV .2018 is a large 65-inch growth in size, the first three weeks of 65-inch retail sales accounted for 8.4% %, Accounting for only 5.8% over the same period there are currently Internet brands hit a 4K resolution 65-inch product special machine, priced at only 3799 yuan, creating a 65-inch product price low. , The major brands launched in 2018 spring new products will be mainly in the high-end products, additional mainstream features, enhance product competitiveness, the end of March and April, will see these products one after another, the new products will be larger in size Dimensions, such as 75-inch will be a popular size for each fight for.
When the Chinese New Year promotion is underway, the market as a whole is expected to show a decrease of 1.9% as compared with the same period in the entire Spring (January and February). In January, the market dropped significantly. In February, the market will be realized year-on-year under the impetus of the Spring Festival Slight growth.