At the just-concluded Fangtai Meeting in 2018, Fang Zhong, Chairman and President of Fangtai, released a new corporate mission: To the happiness of hundreds of millions of families, and three years ago, Fang Tai proposed a new corporate vision of becoming a great Business between the two obviously there are many necessary links, but also bound to produce more chemical reactions.
So as a kitchen electrical and chemical enterprises, why put forward the 'happiness for hundreds of millions of families,' the mission too side too how to accomplish this mission? Chairman Mao Zhongqun took more than three hours to all the staff side too elaborated.
Fang too chairman and chairman Mao Zhong group
New stage, new mission
In 2017, Fangtai entered a new phase of development with annual sales of more than 10 billion yuan, but this is obviously not the end of Fangtai. For the past 22 years, Fangtai has always been adhering to the 'make home feel better' as its mission. Its core is through the provision of High-quality, tasteful products to make the customer's home feel better at this level the corresponding business goal is to provide good products, to become a good business.
But with Fang too proposing a new vision of becoming a great company three years ago, and the fact that the party is too big to cross the 100 billion mark, it is obviously not enough to have only higher quality products, and Fang too always emphasizes that enterprises are not merely economic organizations, At the same time, it is also a social organization that actively takes on social responsibility and constantly leads people to act on behalf of others so as to promote the truth, kindness and beauty of human society. In this sense, it is obviously not enough for Fang to provide better products to customers by making them feel better The party too needs to come up with a new mission that is in line with the great business. This new mission is 'happiness for hundreds of millions of families.'
As Chairman Mao Zhongqun said in his speech, happiness is the ultimate pursuit of mankind, a kind of subjective feeling, and there is no objective standard, and happiness is more connected with 'give' and 'gaining' can not make people truly happy; Just having good products is not enough for customers to get real happiness, to surpass the function of products, and to the feeling of emotional value.He stressed that Fang too must provide unparalleled high quality products and services to create a healthy and environment-friendly lifestyle , Spreading the excellent Chinese traditional culture and letting hundreds of millions of families enjoy a better life and achieving a happy and fulfilling life is the real happiness.
Starting from the product, product-oriented
The new business under the order of magnitude, too much need to rethink a lot of things, bear the brunt of the product or consideration.Fang too has been focused on providing quality kitchen appliances, the product positioning in the past 22 years have not changed too much, however In fact, the true understanding of the party too know that the same product, 'Fang too produced' has changed the meaning of what has undergone great changes, the core of this change is the subconscious party's mission changes.
As the two parties have always emphasized, good enterprises lead people to be good, and they must not only create high-quality products, but also create meaningful products that are beautiful and healthy, such as protecting family members from running beautiful and healthy *Hoods such as the Star Cube that protects the environment from reduced pollution, such as protecting your healthy sink dishwasher by liberating your hands, etc. Not only do they have an extremely high design taste and provide a good sensory experience, but also have extraordinary significance: Protection Family beauty and health, protect the atmosphere, protect your hands and save time to spend with your family.
This is not enough, too not only to provide meaningful beauty products, but also to provide meaningful happiness services: is to make customers and their families really happy peace of mind services such as product-related installation, maintenance and other services, and health Cooking related services, health related services, services related to life growth, happy life, and more.
Of course, there is one more key word in the new mission, and why 'Hundreds of millions of families ' ? Because the number of customers too square too long already tens of millions, and for a long time as the future mission 'hundreds of millions ' It is more appropriate to express; from another perspective, Chinese text 'hundreds of millions ' It is not an exact number but a metaphor for large numbers, so Fang too positions the new mission 'For hundreds of millions of family happiness ' Not a specific target figure, but a look up the direction of the rise.
In addition, Fang too said that the family not only refers to the family too too customers, but also includes the family too Fang workers, Fang too partner family, too big family .So we not only to Chinese excellent traditional culture spread to all the parties and partners , But also spread to the vast number of customers too square and more.This is the new mission to the party too new task.
And all this return to the origin, is still high-quality products and services.Fang too also shoulder the mission of transformation and upgrading of China's manufacturing industry, is committed to show the world truly global strength and world-leading manufacturing in China.
Fang too chairman and chairman Mao Zhong group
Always benevolence heart, get hundreds of millions 'happy'
In the past two years, Fang Tai always regarded the thinking of Chinese traditional scholarship as the basis of business management. He stressed that the heart of benevolence is the foundation of enterprise development and the foundation of product innovation and the foundation of realizing the happiness of hundreds of millions of families.
As repeatedly mentioned in many public occasions in 2017, the biggest source of innovation is the heart of love. A news report that "Kitchen fumes exacerbate the risk of lung cancer among housewives" has caused Fang to shift the research and development of range hoods from quantitative The indicator has been adjusted to the qualitative indicators of 'Best Smoke Effect' and 'No Runaway Smoke *', etc. Wind Rubik's Cube, launched in 2013, has protected the beauty and health of the family with the smoke-absorbing effect never seen before.In order to solve the problem of Chinese Dish washing vegetable troubles, side too invented the world's first sink dishwasher, groundbreaking sink, fruit and vegetable cleaning and dishwashing of these three functions into one, to solve the Chinese people's washing dishes, the health and stay with Give the family.
At the party too 2017 new conference, Chairman Mao Zhongqun suggested that the principle of innovation is excessive.Fangtai has always been committed to creating a 'just right' intelligent kitchen appliance experience for users, allowing them to get along well with the user and integrate with the space , Harmony with nature, reached the harmony between each other.Recently launched last year, intelligent lift hood, it is achieved with the soot size intelligent lift, the hood into one of the 'driverless' era, to bring users The 'just right' intelligent experience is at the heart of benevolence.
Chairman Mao Zhongqun emphasized that under the new corporate mission, Fang Tai should, with a broader and benevolent heart, with more firm conviction, keep the enthusiasm for innovation, create a virtuous product era after another, meet the needs of hundreds of millions of families for a better life Yearning.
In order to achieve the quality of manufacturing, Fang Tairen as customers for their loved ones, depending on the quality of life, adhere to the belief of zero defect, everyone responsible, interlocking, to do things at once. QCC , Proposal Improvement, Craftsmen's Cultural Festival, Six Sigma Club, Lean Manufacturing Continued and In-depth, Established Firmly by Employees and Suppliers 'Zero defect quality ' Cultural concept.
In the future, Fangtai will also creatively create a new model of '1 + 5 + N' collaborative intelligence manufacturing in the kitchen appliance industry, promote product development and overall smart manufacturing to a new level.
Just as Fangtai's brand proposition is 'great love', it is not only the advocacy of Fangtai's "caring for others" but also the value proposition of the party for many years. Fang Tai is committed to charity and public welfare, Traditional culture, adhere to the 'too Tai Chi Bamboo Scholarship Program', and actively carry out educational support, community support, disaster support and other charity activities.Even brand awareness and advertising, the square too also pay attention to positive energy transfer, 'lollipop for cigarettes' , 'Donating mother's cellar' and other brands full of love and positive energy have been well received by the public.
Chairman Mao Zhongqun concluded by emphasizing in his speech that the brand is the comprehensive expression of character, product and product, which is the comprehensive cognition of consumers' minds. In the future, Fang Tai will continue to devote itself to improving the quality of products, products and products Benevolent heart, a product of the United States and good. At the same time, but also strengthen the positive energy brand awareness, so that too much brand in the eyes of consumers as a real great love for the national brand.
