Today, the "Price Index for China's Passenger Car Market," jointly released by China Association of Automobile Manufacturers and JD Power, shows that the market price of passenger cars in China has picked up in 2017, a slight increase of 1.7% from 2016, an increase of The trend is expected to continue in 2018, reaching 2%.
Turnover of passenger cars in 2017 reversed a downward trend, slightly up 1.7% from 2016
Although the overall passenger car market in 2017 rebounded from 2016 as a whole, it was still lower than the level in 2015. Among the first-tier segments, the premium car segment rose most significantly from 332,000 in 2016 To 353,000 in 2017. Among the secondary market segments, the price of medium-sized basic sedan increased the most (5.91%), the most obvious decline was the compact SUV (-5.58%).
From the perspective of the country of origin of the brand, the transaction price of the joint-venture brand and the imported brand is relatively volatile, both of which have rebounded in 2017 on the basis of the decline of the previous two years while the performance of self-owned brands has been steady. The transaction price has been on the rise since 2015, Respectively, up 5.6% and 7.8% over 2016 and 2017 respectively compared with 2015. The enhancement of brand quality and brand image of independent brands is more and more reflected in the transaction price.
In terms of area, the average price of passenger cars in eastern China was the highest, at 168,000 yuan, followed by South China, North China and the western region. In the overall automobile market, consumer demand continued to subside to third and fourth tier cities with sales ranging from east to west In the process of conversion, the price of passenger car market will be more and more affected by regional consumption level and consumption structure, and the transaction price will increase.
According to Dr. Mei Songlin, Vice President of JD Power, "With a 1.4% increase in passenger car sales in China in 2017, the overall transaction price reversed the downward trend in 2016 and increased by 1.7%. This shows that the Chinese passenger car market is undergoing Say goodbye to the profit-making mode relying on the price war to win the rapid growth of the automobile market and gradually become more rational and mature, all parties involved in the automobile industry will benefit from it.
In 2018, with the overall slowdown of passenger car market in China and the increase of sales pressure, the passenger car market will continue to maintain a slight growth at a slight increase of 2%, of which the mainstream car market segment SUV price The increase is expected to reach 2.1%, followed by the luxury car segment sedan (1.9%) and the luxury segment SUV (1.3%), the mainstream car sedan car prices will be flat this year.
About China passenger car market price index
The market price index of passenger cars in China is jointly researched and published by the China Association of Automobile Manufacturers and JD Power China on the sampling results of 176 models in 18 provinces and published the market research report on passenger car prices. The price index includes mainstream vehicles and Luxury car market, the 16 market index, after scientific calculations derived passenger car price index.
China Association of Automobile Manufacturers (CAAM) was founded in 1987 as an autonomous organization of enterprises and institutions engaged in the production and operation of complete vehicles (vehicles), parts and vehicles and related industries in China on the basis of equality and voluntariness , A non-profit social organization approved by the Ministry of Civil Affairs of the People's Republic of China and a member of the permanent members of the World Motor Organization (OICA), currently has nearly 2,700 member units to reflect industry wishes and Requirements for the government and industry to provide two-way service for the purpose, after nearly three decades of development, will be to promote the healthy and sustainable development of the automotive industry an indispensable force.
JD Power is a leading global consumer insights, market research and consulting, data and analytics services company founded in 1968 with headquarters in Shanghai, China and offices in Beijing, Tokyo, Singapore, Kuala Lumpur and Bangkok With offices. JD Power is known for its industry research and advanced data analytics capabilities and covers more than a dozen industries, particularly in the automotive industry. JD Power's data analytics product, the Business Intelligence and Data Analysis (PIN) ) To help automakers and dealers make more scientific business decisions and business management through the continuous development of highly efficient analytical tools to drive business growth and increase profits.