It is understood that in 2017, the scale of B2C home appliance online shopping market (including mobile terminals) in China reached 490.6 billion yuan, an increase of 27.6% over the same period of last year; the penetration rate of online shopping for home appliances was another The highest record, up 26.5%.
The report by the Ministry of Industry and Information Technology CCID Research Institute, China Electronics News jointly issued the report shows that air, ice, washing, color four major home appliance sales soared by 50.4%; color TV online shopping penetration for the first time more than 40 %. Increase from the point of view, all categories of products, white large appliances the fastest growth.Among them, air-conditioning online retail sales up 119%, refrigerator up to 52%, washing machines up to 47% 54.6%. The growth of color televisions, mobile phones and tablet PCs with consumer electronics have slowed down markedly, with growth almost stagnating from the retail point of view.
In 2017, the biggest change in the home-use online shopping market is the extensive development of online channels down to the line, especially in the rural market. "Home-based online shopping reports" show that online retail sales in rural areas totaled 1.24 trillion yuan in 2017, The report shows that as of 2017, Jingdong opened nearly 8,000 home appliance stores in Jingdong, and Suning opened nearly 2,200 stores in the town of Suning Yiyouxian, Taobao in rural areas With nearly 30,000 'Amoy point' as the basis for self-mining way to bring some well-known large household electrical appliances to the countryside. "Home Appliances Online Shopping Report" pointed out that the e-commerce channels with a natural low-cost and efficient advantages and more Category, and more scientific analytical methods to expand offline, changing the retail landscape of home appliances in the rural market.In 2017, the concept of unbounded retail, new retail, smart retail and so on rise, the essence of which are the online and offline integration, the line of home appliance online shopping On-line fusion rate first landed in the rural market.
In recent years, domestic e-commerce giants have been keeping an eye on the rural market, and Jingdong, Tmall and Suning have frequently deployed rural e-commerce. Meanwhile, online sales and real economy have been fully opened up as major e-commerce providers have entered the new retail market. Ministry of Commerce spokesman peak in the February 8 routine press conference that to improve the level of development of rural e-commerce and better play a catalytic role of e-commerce to promote the revitalization of the village.Thus, the future of rural market appliances There is a huge potential for online shopping.