China's famous 'hometown guy' --- Huang Hongsheng, founder of Skyworth Group, cut into the new energy commercial vehicle track and plans to officially enter the new energy passenger car market in the second half of this year. 'Hometown guy' is a self-deprecating nicknamed Huang Hongsheng, The outside world is more willing to be with him and graduated from South China University of Technology radio 1977 TCL chairman Li Dongsheng and Konka original head Chen Weirong, known as the 'Chinese color TV triple Musketeers.' Huang Hongsheng Why 56 years old to start a business? Re-business why the new energy vehicles selected? The first paragraph of business experience had what effect on him? At the end of last month, Huang Hongsheng flew back to Shenzhen from Nanjing, Skyworth Semiconductor Office in an exclusive Southern interview.
'On the 30th anniversary of Skyworth, mobilize our 40,000 employees to fight for the next 30 years.' In Skyworth Building, Huang Hongsheng will billions of industry dreams in front of reporters, but also the experience of the second venture small Fine reps.
Industry judgment:
The area monopolized by foreign capital is an opportunity
Cautious and rigorous, Huang Hongsheng's personality traits, before making this decision, he thought for more than five years.In an interview with South interview two hours, Huang Hongsheng, while answering the questions while drawing 'mind map' on the paper.
He has been thinking of how to realize the dream of hundreds of billions of industries since 2005. "The leaders of the business need to have a great goal to motivate staff to move forward.This source of motivation has let me from 2005 to 2010 have been thinking about what industry to choose, It is the goal of sustainable endeavor.
At that time, Huang Hongsheng, who had been supplying the car screen to the automobile industry, saw the auto industry dominated by foreign-branded vehicles. "When I was a TV, I saw that there were almost no domestic TV brands and the prices of foreign-funded TV were very expensive. Of the field, have a chance. 'Currently, Skyworth revenue has achieved 50 billion yuan, but there are still far away from the 120 billion. Undeniably, the appliance industry has entered a period of moderate development, and the size of the automotive industry to hundreds of billions take off , While the new energy car industry chain in the past few years has been rapid development.
So, Huang Hongsheng concluded that the automotive industry is his next chance. 'I do electronic, mechanical power rotation is my short board, but the new energy vehicles is power rotation, that is, the signal to control the motor speed up and back to me Good at the industry, with my electronics expertise and accumulation is a context.
In 2010, Huang Hongsheng participated in the reorganization of Nanjing Jinlong Bus Manufacturing Co., Ltd. and Nanjing Jinlong mainly produced new energy bus. At the end of 2010, Kaiwo New Energy Vehicle Group Co., Ltd. was established. Currently, Huang Hongsheng is appointed as Kawo New Energy Automobile Group and Nanjing Jinlong Chairman of the board.According to the strategic development plan, Kaiwo Group administered several major enterprises such as Nanjing Jinlong, Shenzhen Kaiwo, Hohhot Kaiwo, Xi'an Kaiwo, Wuhan Kaiwo, Nanjing Chuangyuan Power.
Earlier, Skyworth Digital Holdings had planned to buy and rebuild the Kew Wharf, but the acquisition plan was lifted in the early 2018 because of the failure of the two parties to reach an agreement on some of the major acquisition terms of the potential acquisition, explaining that many of Skyworth Digital's shareholders are Overseas funds, who have little understanding of the development of China's auto industry, have different opinions.
In accordance with Huang Hongsheng's argument, despite the termination of the acquisition, but Kaiwo's capital operation is not affected, and now it has been the introduction of investor shares, and banks provide short-term financing, as well as government support for industrial funds. Information confirmed that Kwan Wah Group has received Pre-A round of financing, but did not disclose the amount of financing and investors.
In addition, Kwan Wook Group also intends to A-share market. 'Our team found that the car in the Chinese market to be successful from the inside out, we must fully compete in the Chinese market to successfully sea, so listed in the Mainland, and good In the past in Hong Kong, although the A-share market was lined up by many companies for IPO, the new energy vehicles were the industries encouraged by the state, and the capital markets in the Mainland enjoyed a better understanding of the new energy vehicle market with better synergies.
Entrepreneurship lesson:
Layman easily be fooled
Into the automotive field, Huang Hongsheng took the manufacturing engineering male thinking 'anatomy' automotive industry. 'I bought a few prototype vehicles from Europe, come back to disassemble them, the design decomposition. The threshold of this monster is very high, Only by dissecting it can we eat a mouthful, imitate it, and then surpass it.
However, in this area, Huang Hongsheng did not suffer much less than those who entered the TV market 20 years ago.It has similarities with the TV industry, not market-oriented but technology-oriented and talent-oriented. "Because it was an outsider, Spent a lot of car team, as long as the car, whether it is not very powerful, as long as willing to join us as 'small role' to ten times the price, give.
At first, Huang wanted to design a brand-new new-energy SUV passenger car. "One team said that the design fee was 80 million yuan, which is responsible for drawing a blueprint because the hybrid design involved in the car is quite complicated." Huang Hongsheng Recalled that the design team is composed of a Japanese design team and a retired designer team of a well-known US car company, after the prepaid 10 million fee, Huang Hongsheng will get the team's list sent to alumni in Silicon Valley, The results showed that the United States this team just engage in body design, do not understand hybrid. 'I know that being cheated, so warriors arm, loss of 10 million.' Huang Hongsheng said that this type of thing is very large, 'this For pedestrians it is a stage that must go through. '
This is only one of the 'bitter', he also encountered a greater challenge.Huangsheng memories, due to the large initial investment, resulting in a continuous loss, the principal invested into the burned out soon.At first suspect myself; followed by It is a contraction in bank lending. Employees, seeing year after year losses, have no intention of fighting at all. On several occasions, the pressure is very heavy.
'In this difficult period, internal appeasement is the top priority.' Huang said, 'There were two or three months when the wages could not be paid, I put my villa off, and paid every year Skyworth made my dividend Wages. 'This process lasted for three years, beginning to turn around in 2014, entered a stage of steady development.
In 2017, the Kevlar Group produced 10,000 commercial vehicles, a certain increase from 8,000 in 2016. According to Wong's plan, their production capacity will rapidly increase from 2018 to 2020. Among them, the commercial vehicles in 2018 Doubling to 20000 units, the second half of this year after the mass production of passenger cars increased by 2000. By 2019, the total capacity of new energy vehicles turned to 50,000 units in 2020, more than 100,000 units.
'New energy vehicle industry in the world are heating up.' Huang Hongsheng said last year China's first place, sold about 770,000 units; the United States second, sold about 180,000 units; the third Japan sold about 140,000 units In China, new energy vehicles for commercial vehicles have already defeated fuel trucks, while new energy vehicles for passenger cars have just begun. The technology maturity of the entire new energy vehicle, including mileage, charging time Driving system, etc., are rapidly improving. The next will be driverless.
'Cars are not just a means of transport but a mobile, high-tech home in the future.' 'Huang described the blueprint for the future in the automotive industry.' For example, if you go to Hangzhou for business or tourism, rent a driverless car SUV, a large screen TV in the car, a bed to sleep in and smart driving to take you anywhere.
Management style:
More inclusive and result-oriented
Now, Huang Hongsheng 70% of the time and energy are in KVO. 'Any idea, any one of the signs of the industry in China are over-competitive.' Huang Hongsheng said with a smile, there is nothing you think of Others can not think of, the hard work is inevitable.
'When the most difficult time to persevere is not easy.' Recalling the experience before, Huang Hongsheng still feel uncomfortable. 'Skyworth has also had losses and ups and downs in the early. Have seen the calm, calm have a chance to rejuvenate. People do not calm down on the nervous, and finally give up on themselves, or conflict between the partners, some people left, and finally lead to civil strife.
Huang started his career as a business entrepreneur in 1988 and re-established his business in 2010. Huang Hsiang-sheng has been 'tossing himself' since I was not an enjoyable person, and I made some money to resign to travel around the world 'Huang Hongsheng laughed and said that looking at the white roof at Love Island in the Mediterranean, I think 15 minutes is enough.' My point of fun is to work with like-minded people and do something that can be convenient or valuable to mankind. ' In the process, it may even create some myth to see progress.
Time has not changed his character, but changed his view of people.Huangsheng memories, when the business start-ups, the eyes can not rub sand. 'I am a ascetic, the first one to work every day, the last one to go It's intolerable to see team members and employees who do not seem to come in love. "This style of management eventually led many people to leave." Technically, when they left, they knew he was precious and irreplaceable. " Later on, I thought that to start a business again, we must bring together people of different origins and play their respective roles. '
Huang Hongsheng said that the second stage of entrepreneurship, his tolerance for employees more. 'Now I only look at people's skills, there are no special talents. Some people are more free and easy, but there are many ideas that are unrestrained.' Huang Hongsheng They believe that 'if we expand the cause and leaders can not tangle in details, we must look at the big picture, so my two changes are first, inclusiveness and second, result orientation.'
For the great changes in the management style of the two pioneering businesses, Huang Hongsheng explains in this way: 'A person has realized that with changes, he must have hit a nail and suffered so much.'
In his daily work, he spends a great deal of time and energy communicating with the team, explaining to the team the future of the company and building a common vision, spending a lot of time on the ground and working with the team to overcome business and technical challenges. If you are away from the battlefield, you are like a boat in the sea and a water leak in any area.
Gangster with the title
With chicken soup to solve anxiety
South are: anxiety it?
Huang Hongsheng: there must be anxiety, there are ups and downs every day, the difficulties from all over the pressure.I am every morning, the first step is to find what reason to get up today, I circle my soul chicken soup, find a reason to get up and motivation. Of course, I also want to inspire the team because we are participating in the global competition, and every sector is crowded with people. Like festivals climb the Great Wall, sometimes suffocating, will not breathe.I hope I use the soul chicken soup to adjust to solve anxiety problems, and lead our team full of love.
Nandu: Recently read what book or what text?
Huang Hongsheng: The recent re-reading of "Wanli 15 Years" when catching a plane is a turning point for the gradual demise of the Ming Dynasty. It is possible that business and the team will not ruin their talents until they are destroyed.
South are: the most influential person in the most recent year?
Huang Hongsheng: Now the Governor of Guangdong Province, Ma Xingrui. Industry transformation is not empty talk, is to be able to have a breakthrough .And the development of enterprises is solitary and unspeakable, can not do without the government environment .In rejuvenating the Guangdong industry point of view, Guangdong has promoted two things. One is the layout of the 4K television industry. The other is to promote the development of new energy vehicles in Guangdong Province.